Target Audience Who your product is meant to be for and please Imagery what type of visual features you have used Logo The company or groups visual way of recognition Slogan Your memorable phrase you use to get peoples attention ID: 191701
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Slide1
Key Term
Target Audience
Who your product is meant to be for and please.
Imagery
what
type of visual features you have used.
Logo
The
company or groups visual way of recognition.
Slogan
Your
memorable phrase you use to get peoples attention.
Brand Identity
Your brands
own unique sense of what they are and what they do.
Media Convergence
When different types of media come together.
Color Connotations
What
the colors you have chosen suggest.
Production Information
What it took to create your finished piece
that you present to the public.Slide2
CASE STUDIES FOR ANALYSIS - BILLBOARD
Task:
Annotate this advert for its advertising conventions, connotations and target audience using key terminology.
The colours connotes that the target audience is between the ages of 14-35.
The converse logo is seen on almost every shoe in this poster showing that they are securing their brand identity.
Bright colours suggest that the people who will wear these shoes are people who are skaters or young energetic people.
The slogan shows that you will be able to have your shoes noticed everywhere you go because “colour outside the lines” suggests that you will leave a mark everywhere you go.
Production information shows that the person who designed or made these shows was a prominent well known person.
The images that lined side to side shows that they are casual and can be used every day. This is because they are lain on the floor with laces just taken out.Slide3
CASE STUDIES FOR ANALYSIS – MAGAZINE ADVERT
Task:
Annotate this advert for its advertising conventions, connotations and target audience using key terminology.
The image connotes that you will be different with these shoes and maybe feel like you are flying because it could be light.
The target audience of these shoes could be sporty people who want to enhance and advance in their sport. These shoes are also costly about $300 so £180. this tells us you have to have money to spend to buy these. There is no age range for these shoes as anyone can be active.
The colours connote that it is special and serious because of the black gold and silver. The colour also suggests that they are the best because gold and the platinum kind of colour are expensive.Slide4
CASE STUDIES FOR ANALYSIS – YOUR OWN ANALYSIS
Task:
Annotate this advert for its advertising conventions, connotations and target audience using key terminology.
The big bold lettering connotes that the shoe will stand out more than any other shoe. The grey colour in the background shows that the show can be the best shoe wherever it is and be different.
The slogan connotes that the shoe will only be good if you buy it. This shows that they are trying to make the viewer hypnotized into buying it because of all these effects given to it.
The shoes plain colours connote that it doesn’t need any thing special to be the best and can be seen as a great shoe without anything else but green, black and white