PPT-Lecture 4-5 Product Differentiation and Persuasive Advertising

Lecture Plan Superbowl Ads LI and Dorfman Steiner revisited Product differentiation and advertising Taxonomy of product attributes Search Experience Credence Taxonomy of advertising types. ELA. Would this technique get your attention?. Read each sentence. . Would it get your attention? Would it make you think about it?. Rate it on a scale from 1-9 with 1 being most likely to get your attention and 9 being no, not likely to get your attention.. Devices: Looking at THREE of the devices that advertisers use to sell . their products.. Slogans. Facts/Statistics. 8 out of 10 owners said their cats preferred it…. 98% of people asked said they liked it… . Ch. 24 Continued. Classic Persuasive Appeals: Using Proofs. Pathos: Proof by Emotion. Aristotle taught that successful public speakers identify and appeal to four sets of emotions in their listeners.. Purpose: to convince the reader that the point of view or course of action recommended by the writer is valid.. The Persuasive Essay. To accomplish this, the writer must develop a limited topic which is well defined and debatable, that has more than one side.. Persuasive Communication is basically communication that is aimed at creating, reinforcing, or changing people’s beliefs or actions.. Persuasive communication benefits us in every part of our lives . Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Have you ever been asked to give your opinion on something? Every day we deal with controversial issues and situations in which we can voice our opinion on a topic. . Sometimes it is in simple, every day things like convincing a friend to go to the movies instead of the game; or persuading a teacher to consider moving a test date; or negotiating with your parents to give you an increase in your allowance. . How to complete a persuasive writing!. Persuasive Writing. PROMPT: . . Saraland’s mayor is thinking about allowing families to have any type of animal as a house pet and grant them permission to roam the streets and other public places. He wants to see if this new freedom makes our city a happier place. Do you agree or disagree with this privilege? Write a persuasive letter to the Saraland City Council stating your opinion and explaining why you feel this way. Use what you have learned in science about animals and their variety of adaptations and behaviors to give convincing reasons and/or specific examples.. CHAPTER 5: DIFFERENTIATION. Providing unique value that allows a firm to command. a premium price for its product or service. Relies on the consumers’ willingness to pay more. Differentiation Definition. Lesson . Goals. Define, identify, and create . examples of persuasive devices . including:. bandwagon. loaded terms. testimonial. name-calling. Essential . Questions. How does recognizing propaganda devices make you a better . B. etween Advertising and Children. Media and Children. Ben Center. Intro. We are surrounded by advertisements in our daily life.. To . a child this world full of advertisements could be overwhelming, confusing and even . This book constitutes the refereed proceedings of the 14th International Conference on Persuasive Technology PERSUASIVE 2019 held in Limassol Cyprus in April 2019.The 29 full papers presented were carefully reviewed and selected from 79 submissions. The papers demonstrate how persuasive technologies can help solve societal issues. They were subsequently grouped in the following topical sections Terminologies and methodologies self-monitoring and reflection systems development process drones and automotives ethical and legal aspects special application domains motivation and goal setting personality age and gender social support user types and tailoring. Most likely, you will have written a persuasive essay as part of your folio at N5. This will have been on a topic of your (or your teacher’s…) choice, based on an interest you have. Your Higher persuasive essay must be:.