Emma Shearer Who would you hire To what extent does physical appearance affect success among female politicians with regard to voter confidence and media coverage Gender stereotypes Women deemed incapable of voting because of their emotional nature ID: 528378
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Slide1
Power of appearance on female politicians
Emma ShearerSlide2
Who would you hire?Slide3
To what extent does physical appearance affect success among female politicians with regard to voter confidence and media coverage?Slide4
Gender stereotypes
Women deemed incapable of voting because of their emotional nature
Women have since surpassed number of male registered voters
Even still, women only make up 22% of government positions
Past male-dominated elections= decrease in female confidence
Face the “double bind”
Seen as inferior to male candidates
Males see them as inferior
Slide5
Media’s influence
Disadvantage because must market appearance along with their political opinions
Media promoted sexist remarks such as “castrating” “sexy” “bitchy”
Media particularly targets the female who carries the pressures to be attractive
Palin dresses “too pretty to be powerful”
Her appearance cited 14% of articles in first month of primaries as compared to no citations of appearance in competitor
J
oe Biden
Clinton’s appearance discussed 29% of articles within first month declaring presidencyThis tears down self-image along with set backs in female campaigningSlide6
Conclusion
Females have proven to be successful in the past
Most emphasize their political strengths
As
females grow in government representation, media bias will be ever-present and physical appearance will always be under scrutiny, but females have the power to rise above these setbacks.Slide7
Works cited
http://
www.unwomen.org/en/what-we-do/leadership-and-political-participation/facts-and-figures
www.cwap.Rutgers.edu
http://www.dailykos.com/story/2012/09/28/1137274/-The-Gender-Gap-Percentage-of-Women-in-Government-Worldwide-We-re-Number-One-Right-Not-So-Much