Alison Han Byul Kim Dong Hee Lim Ricardo Martinez Mission Statement Our mission is to make our customers enjoy our candy canes and come back for more ID: 572354
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Slide1
Santa’s Cane
Alison Han, Byul Kim, Dong Hee Lim, Ricardo Martinez
Slide2
Mission Statement
Our mission is
to make our customers enjoy
our candy canes and come back for more.
Slide3
Business Objective
The objective was to make $100 by the end of the week leading up to Christmas break
.
Slide4
Executive Summary
Our business will be selling multi-flavored decorative candy canes. Our customers will be the students, teachers, and staffs of the Rise Kohyang Middle School. Once our customers taste our candy canes, they will be coming back for more. Students and teachers will enjoy these candy canes at their break and lunch.
Slide5
Product and Services
Selling candy canes of various flavors
Regular and tiny candy canesChristmas decoratedTo the students and staff of Rise Kohyang Middle School
Great holiday gift for anyone
Slide6
Marketing Plan
Although
we were the only group that sold candy canes, as shown in the pie chart on the right, over 60% of competing groups sold desserts.Slide7
Marketing Plan
Advertisement (a great gift idea)
Decoration (Christmas-themed)Special deals (Buy 2 get 1 for free)
Reasonable pricesClearance
Slide8
Operational Plan
4 employees: Alison
Han, Byul Kim, Dong
Hee
Lim, and Ricardo Martinez.
The
team
was divided into
two groups: cashiers and sellers
.
Alison
and
Byul mainly worked during
6
th
and 7
th
grade lunch
shift.
Dong
Hee
and Ricardo
mainly worked during 7
th
and 8
th
grade
shift.
Santa’s Cane was located in Room 236 of Rise Kohyang Middle School, and the business hours were from 12:00 to 1:00 p.m. for the lunch shift.Slide9
Operational Plan
Our inventory consisted of candy canes of
various sizes and flavors. Every team member paid to purchase the candy canes from local
markets and decorated them with red and green ribbons to show Christmas spirit. Team members got a refund from the
profit after making $100 profit.
Slide10
Management and Operations
Our team had two leaders and two treasurers.
Riccardo Martinez
was the first leader, Byul Kim the second leader.Alison Han and Dong Hee Lim were the treasurersRiccardo and Dong
Hee came up with the business name.
Name
Monday
Tuesday
Wednesday
Thursday
Friday
Alison Han
6
th
–
7
th
& 8
th
– X
6
th
–
7
th
& 8
th
– X
6
th
–
7
th
& 8
th
– X
6
th
–
7
th
& 8
th
– X
6
th
–
7
th
& 8
th
- X
Byul Kim
6
th
–
7
th
& 8
th
– X
6
th
–
7
th
& 8
th
– X
6
th
–
7
th
& 8
th
– X
6
th
–
7
th
& 8
th
– X
6
th
–
7
th
& 8
th
– X
Dong Hee Lim
6
th
– X
7
th
& 8
th
–
6
th
– X
7
th
& 8
th
–
6
th
– X
7
th
& 8
th
–
6
th
– X
7
th
& 8
th
–
6
th
– X
7
th
& 8
th
–
Ricardo Martinez
6
th
– X
7
th
& 8
th
–
6
th
– X
7
th
& 8
th
–
6
th
– X
7
th
& 8
th
–
6
th
– X
7th & 8th – 6th – X7th & 8th –
Alison Han:
Treasurer
Byul Kim: 2
nd
Leader
Dong
Hee
Lim: Treasurer
Riccardo Martinez: 1
st
Leader
* The shift for each individual is shown on the left.Slide11
Financial Plan
It was very important for our company to keep track of our daily expenses and profits.
Our company used a daily
tracker to help us keep track of our daily balance. The daily tracker was turned in at the end of every day to show our daily earning.The total
profit earned was added up at the end of the sales week.
Slide12
Sales Forecast and Actual Sales
Expected
low profit on Monday,
the
first day
of sales, because
not many students
would
bring money without knowing that the sales
would
be going on
.
Expected that most
customers
would
buy their candy canes on Tuesday and Wednesday
.
Expected the
profit to go
down on Thursday and Friday,
because most people would have already bought their candy canes before then. Below is our sales forecast chart. Slide13
Essential Questions Answered
How did you stay true to yourself in running a business with others? Does your business reflect who you
are? We
all got things to do. Our ideas were incorporated into the whole business plan, so yes,
the business reflect who we are.What were the challenges associated with creating and running a business and how did you overcome these challenges? We had trouble deciding who is going to be our leader. We did not know who it should be because no one really wanted to be leader. At the end, Ricardo was chosen as a leader because he had some relevant experiences.If you could do it again, what would you do differently?
We would have bought more stock to sell because we ended up selling out every 2 day. We had to get someone to buy more candy canes and if we could do it again, we would just buy more candy canes from the start.
Slide14
Samples
Slide15
Business Partnership
We invested $30 as a group and gained $128 of profit excluding the initial investment. The profit was more than four times the initial investment.
If you invest to our company, you can expect the following:
- if you invest $1000, you get the initial investment and 5% profit back. - if you invest $1500, you get the initial investment and 7.5% profit back.
- if you invest $2000 or more, you get the initial investment and 10% profit back.
Slide16
Thank you!