development Moderator Aleyda Hernandez European Parliament DirectorateGeneral for Communication The EP election campaign 2014 PPT Maria Rosaria Fraticelli Industry Education Training amp Employment Department Umbria Region Italy ID: 792128
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Slide1
Hans-Ulrich Goessl
DG Agriculture and rural
development
Moderator
Slide2Aleyda Hernandez
European Parliament,
Directorate-General for Communication:
The EP election campaign 2014
Slide3PPT
Slide4Slide5Maria Rosaria Fraticelli
Industry, Education, Training & Employment Department, Umbria Region, Italy
Slide6MA CHI SEI? COSA VUOI?
(Who are you? What do you want?)
i.e. European Social Fund made
simple, entertaining and...cool
Maria Rosaria
Fraticelli
Umbria
Region
Slide7WHAT
IS IT
?
THE INTERREGIONAL AGREEMENT
a campaign on EU, ESF in general and local ESF co-funded
interventions
+
a final show with guest stars and prizes
Brussels, 9-10 December
Sardinia Region required to adapt the “Ma chi sei? Cosa vuoi?” Campaign format to its territory and targets:
The 1
st
Italian interregional agreement on ESF communication was signed
THE RESPECTIVE TARGETS
UMBRIA REGION
high school students
students’parents/relatives/teachers
citizens in general
SARDINIA REGION
high school students,
their teachers and relatives
Slide8Slide9Slide10Brussels, 9-10 December
Website
Facebook
And twitter
Slide11Brussels, 9-10 December
OTHER ADVERTISING AND
COMMUNICATION
ACTIONS
AFTER
short videos on the events
publication
BEFORE
17.000 DEM (Direct E-mail Marketing)
press releases to 94 media contacts (national and regional press agencies, newspapers, TV and radio channels) + 118 free-lance journalists
2 local TV specials
DURING
live streaming video transmission
Slide12Slide13Slide14Brussels, 9-10 December
LIVE QUIZ
quiz winners won study-visit packages to Brussels
3 steps
ALL AGAINST ALL
THE INDIAN WARS
HIGHLANDER: There can be only one!
1 step
direct match among 10 teams of students. The students competing being chosen by schools themselves
quiz winners won study-visit packages to Brussels for themselves the parent/relative and the teacher accompanying him/her
the six-student team with the highest score
Another
studi
-visit package was selected by lot among the citizens attending the show
Slide15Brussels, 9-10 December
LOOK WHO'S
TALKING
!
ESF in a nutshell: a quick question-and-answer interview with the MA
+
Major co-funded projects explained by testimonials
I.L.S.
School of Enterprise
IDE-E. (Pilot Project)
Master & Back
Se-
stante
Research-bursary
Merit/Research Grant
Guidance
The Research-Grant Scheme
Eurodysseé
Slide16Brussels, 9-10 December
THE SINGERS AND COMIC SCENES
Black ‘n’ Black
international-root rap band based in Perugia
Mr.
Entics
famous Italian rapper
John Peter Sloan
prime-time show comic actor.
He is also a famous language trainer
Ilaria
Porceddu
nation-wide famous pop singer
Giulio
Golia
comic actor and M.C.
Slide17Brussels, 9-10 December
WHO
ARE YOU?
WHAT DO YOU WANT?
SCENES
Scene 1 - What is your degree? What is your job?
A video contest with high-tech prizes
Scene 2 - Your job...do you know how to get it?
Scene 3 - Do you know what to dress for a job interview?
Scene 4 - What is your personal entrepreneurial rate?
Slide18Slide19Slide20Brussels, 9-10 December
THE EVALUATION
The campaign-and-event participants
’
opinion
Slide21Brussels, 9-10 December
THE EVALUATION
The European Commission
’
s opinion
Mr. Nicolàs Gibert- Morin
EMPL E3 Head of Unit - Italy, Denmark, Sweden
Slide22Brussels, 9-10 December
COST BREAK DOWN
type of service
Cost
Graphic concept and implementation. Set. Printing. Service and hiring of all technical appliances
€ 29.125,00
two online-test projecting, one test on entrepreneurship inclination, website, fb, and twitter (implementation and managing), hiring of the head hunter included
€ 4.800,00
Students' EU and ESF training, question list for quiz
€ 6.500,00
comic actor’s performance money
€ 3.500,00
style consultant’s performance money
€ 800,00
# 7 travels to Brussels
€ 7.900,00
Catering
€ 2.000,00
Video service
€ 1.500,00
TOTAL (exclusive of VAT)
€ 56.125,00
Slide23TIMING
(technical actions only)
the earlier, the better (1 year- 6 months before the show)
Definition of the target of the audience
Fixing the date of the show
Fixing the place for the show
Europe Direct involvement (definition of the programme and schedule for schools)
Definition of the list of questions for the quiz
Writing the script of the show and the main dialogues, chose images, define the quiz regulation and prizes
Choosing the M.C.
Inviting co-funded project testimonials
Signing the contracts with artists and guests
Planning of the dedicated website
Signing contracts with the suppliers for Design, Moving images, Video Makers, Technical appliances
Brussels, 9-10 December
Slide24one month before the show
Training of the students
Invitations of parents and relatives
Publishing of the website
Recall all persons involved in the making of the show
3 weeks before the show
Online-pre registration opening
Ask the press office to issue a first press release on the campaign (and the show) with the indication of website for online-preregistration (only in case the event is open to general public)
Open
Fb
and twitter accounts
3 days before the show
Closing on-line pre-registration and preparing the lists of participants
Technical briefing with the stage-director and staff personnel
TIMING
(technical actions only)
Brussels, 9-10 December
Slide252 days before the show
Rehearsals for stage entries and intervention timing
1 day before the show
Dress rehearsals (final rehearsals) with
mic
, light, sound check
The same day of the show
general meeting (M.C./host and technicians).
TIMING
(technical actions only)
Brussels, 9-10 December
Slide26CONCLUSIONS
The best way to learn is having fun. People:
showed increased knowledge and interest towards ESF topics
gave many suggestions on what they wanted to know the next time
Value for money: the originality of the campaign generated sensation and spontaneuos publicity
Flexibility: you can decide how complex the final event can be according to the available financial and –above all- human resources
It is important not to make the show...just a show
It is impossible to look back: people want more initiatives like this!
Brussels, 9-10 December
Slide27Thank you for your attention
Maria Rosaria Fraticelli
mfraticelli@regione.umbria.it
Brussels, 9-10 December
Slide28PPT
Slide29