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Hans-Ulrich  Goessl DG Agriculture and rural Hans-Ulrich  Goessl DG Agriculture and rural

Hans-Ulrich Goessl DG Agriculture and rural - PowerPoint Presentation

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Hans-Ulrich Goessl DG Agriculture and rural - PPT Presentation

development Moderator Aleyda Hernandez European Parliament DirectorateGeneral for Communication The EP election campaign 2014 PPT Maria Rosaria Fraticelli Industry Education Training amp Employment Department Umbria Region Italy ID: 792128

show brussels esf december brussels show december esf students campaign quiz technical general website region comic timing scene video

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Presentation Transcript

Slide1

Hans-Ulrich Goessl

DG Agriculture and rural

development

Moderator

Slide2

Aleyda Hernandez

European Parliament,

Directorate-General for Communication:

The EP election campaign 2014

Slide3

PPT

Slide4

Slide5

Maria Rosaria Fraticelli

Industry, Education, Training & Employment Department, Umbria Region, Italy

Slide6

MA CHI SEI? COSA VUOI?

(Who are you? What do you want?)

i.e. European Social Fund made

simple, entertaining and...cool

Maria Rosaria

Fraticelli

Umbria

Region

Slide7

WHAT

IS IT

?

THE INTERREGIONAL AGREEMENT

a campaign on EU, ESF in general and local ESF co-funded

interventions

+

a final show with guest stars and prizes

Brussels, 9-10 December

Sardinia Region required to adapt the “Ma chi sei? Cosa vuoi?” Campaign format to its territory and targets:

The 1

st

Italian interregional agreement on ESF communication was signed

THE RESPECTIVE TARGETS

UMBRIA REGION

high school students

students’parents/relatives/teachers

citizens in general

SARDINIA REGION

high school students,

their teachers and relatives

Slide8

Slide9

Slide10

Brussels, 9-10 December

Website

Facebook

And twitter

Slide11

Brussels, 9-10 December

OTHER ADVERTISING AND

COMMUNICATION

ACTIONS

AFTER

short videos on the events

publication

BEFORE

17.000 DEM (Direct E-mail Marketing)

press releases to 94 media contacts (national and regional press agencies, newspapers, TV and radio channels) + 118 free-lance journalists

2 local TV specials

DURING

live streaming video transmission

Slide12

Slide13

Slide14

Brussels, 9-10 December

LIVE QUIZ

quiz winners won study-visit packages to Brussels

3 steps

ALL AGAINST ALL

THE INDIAN WARS

HIGHLANDER: There can be only one!

1 step

direct match among 10 teams of students. The students competing being chosen by schools themselves

quiz winners won study-visit packages to Brussels for themselves the parent/relative and the teacher accompanying him/her

the six-student team with the highest score

Another

studi

-visit package was selected by lot among the citizens attending the show

Slide15

Brussels, 9-10 December

LOOK WHO'S

TALKING

!

ESF in a nutshell: a quick question-and-answer interview with the MA

+

Major co-funded projects explained by testimonials

I.L.S.

School of Enterprise

IDE-E. (Pilot Project)

Master & Back

Se-

stante

Research-bursary

Merit/Research Grant

Guidance

The Research-Grant Scheme

Eurodysseé

Slide16

Brussels, 9-10 December

THE SINGERS AND COMIC SCENES

Black ‘n’ Black

international-root rap band based in Perugia

Mr.

Entics

famous Italian rapper

John Peter Sloan

prime-time show comic actor.

He is also a famous language trainer

Ilaria

Porceddu

nation-wide famous pop singer

Giulio

Golia

comic actor and M.C.

Slide17

Brussels, 9-10 December

WHO

ARE YOU?

WHAT DO YOU WANT?

SCENES

Scene 1 - What is your degree? What is your job?

A video contest with high-tech prizes

Scene 2 - Your job...do you know how to get it?

Scene 3 - Do you know what to dress for a job interview?

Scene 4 - What is your personal entrepreneurial rate?

Slide18

Slide19

Slide20

Brussels, 9-10 December

THE EVALUATION

The campaign-and-event participants

opinion

Slide21

Brussels, 9-10 December

THE EVALUATION

The European Commission

s opinion

Mr. Nicolàs Gibert- Morin

EMPL E3 Head of Unit -  Italy, Denmark, Sweden

Slide22

Brussels, 9-10 December

COST BREAK DOWN

type of service

Cost

Graphic concept and implementation. Set. Printing. Service and hiring of all technical appliances

€ 29.125,00

two online-test projecting, one test on entrepreneurship inclination, website, fb, and twitter (implementation and managing), hiring of the head hunter included

€ 4.800,00

Students' EU and ESF training, question list for quiz

€ 6.500,00

comic actor’s performance money

€ 3.500,00

style consultant’s performance money

€ 800,00

# 7 travels to Brussels

€ 7.900,00

Catering

€ 2.000,00

Video service

€ 1.500,00

TOTAL (exclusive of VAT)

€ 56.125,00

Slide23

TIMING

(technical actions only)

the earlier, the better (1 year- 6 months before the show)

Definition of the target of the audience

Fixing the date of the show

Fixing the place for the show

Europe Direct involvement (definition of the programme and schedule for schools)

Definition of the list of questions for the quiz

Writing the script of the show and the main dialogues, chose images, define the quiz regulation and prizes

Choosing the M.C.

Inviting co-funded project testimonials

Signing the contracts with artists and guests

Planning of the dedicated website

Signing contracts with the suppliers for Design, Moving images, Video Makers, Technical appliances

Brussels, 9-10 December

Slide24

one month before the show

Training of the students

Invitations of parents and relatives

Publishing of the website

Recall all persons involved in the making of the show

3 weeks before the show

Online-pre registration opening

Ask the press office to issue a first press release on the campaign (and the show) with the indication of website for online-preregistration (only in case the event is open to general public)

Open

Fb

and twitter accounts

3 days before the show

Closing on-line pre-registration and preparing the lists of participants

Technical briefing with the stage-director and staff personnel

TIMING

(technical actions only)

Brussels, 9-10 December

Slide25

2 days before the show

Rehearsals for stage entries and intervention timing

1 day before the show

Dress rehearsals (final rehearsals) with

mic

, light, sound check

The same day of the show

general meeting (M.C./host and technicians).

TIMING

(technical actions only)

Brussels, 9-10 December

Slide26

CONCLUSIONS

The best way to learn is having fun. People:

showed increased knowledge and interest towards ESF topics

gave many suggestions on what they wanted to know the next time

Value for money: the originality of the campaign generated sensation and spontaneuos publicity

Flexibility: you can decide how complex the final event can be according to the available financial and –above all- human resources

It is important not to make the show...just a show

It is impossible to look back: people want more initiatives like this!

Brussels, 9-10 December

Slide27

Thank you for your attention

Maria Rosaria Fraticelli

mfraticelli@regione.umbria.it

Brussels, 9-10 December

Slide28

PPT

Slide29