How to have a Productive Successful Fulfilling 2018 by Creating the Few Simple Changes that Will Create a Simpler Easier Productive Successful Fulfilling Business Workshop ID: 782238
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Slide1
Martha Hanlon and Chris Williams
How
to have a Productive, Successful, Fulfilling 2018 by Creating the Few Simple Changes that Will Create a Simpler, Easier, Productive, Successful, Fulfilling BusinessWorkshopAssignment #2
Slide2Determine your ONE 2018 Goal
Ideal Customer Profile (worksheet)Critical Success Factors (worksheet)Program Funnel (worksheet)
Assignment #2
Mail it to WABAssignments@gmail.com
Slide3Building
Your 2018 Plan
Slide4Who is My Ideal Customer?
Describe them (demographics + psychographics) in detail
Type here
Slide5Building
Your
2018
Plan
Slide6Your Program Funnel
The
Forever Client
All Your Marketing
Low to No Risk
Build relationship
First Service
Get to know you
Upsell
Now I trust you
Type here
Type here
Type here
Type here
Slide7Supporting Slides
Slide8Your Goal Requirements
Must be singular
Must be
specificMust be measurableHas to be written downWhat you want vs think you can getStretches you…at least a little
Slide9Who is My Ideal Customer?
The more you know, the faster you’ll find themIndustry or person
Age range/generationIncome levelWhere they liveGender/RaceBuying Driver
Slide10Who Are They …Specifically?
Must know them in detail…demographics and psychographics
Understand their
drivers
Reflect on market changes
Understand the difference between their
wants
and
needs
Slide11Critical Success Factor Requirements
Slide12Program Development
Program Development Purpose:
a client who does
more than just one thing with you because…Costs the most to bring a new client in
Client went through a lot to decide to work with you
You can’t solve their problem in 1 step!
Slide13Program Development
YOU lead the client
Client knows next step
Build communityLow dollar, no risk point startHigher dollar progressionBuild trust through the funnel
Slide14Program Funnel—
Key Requirements
The
Forever Client
The Forever Client
Repeat Purchase
Higher end product
LINCH PIN
Intro Programs
All Your Marketing
Low to No Risk
Build relationship
First Service
Get to know you
Upsell
Now I trust you
Slide15Wide Awake Business
Program Funnel
The
Forever Client
Master Coaching
All Our Marketing
Low to No Risk
Build relationship
First Service
Get to know you
Upsell
Now I trust you
Books Webinars
Strategy Sessions
Customer Navigator Coaching
Positioning Web Strategies
Database Development—LinkedIn
Copywriting Websites SEO
Sales/Marketing/Biz Dev Coaching
Slide16Coaching Example
Program Funnel
The
Forever Client
Facilitated Mastermind
Retreats
All Your Marketing
Low to No Risk
Build relationship
First Service
Get to know you
Upsell
Now I trust you
Books Webinars
Complimentary Session
3 Month Coaching
Group Coaching
Coaching Renewal
3-6-12 months or Group
Slide17If This Is One of Your CSF…
Slide18Marketing as a Critical Success Factor
Slide19I Can’t Imagine Marketing Isn’t One of Your CSFs
Slide20Sales as a Critical Success Factor
Slide21If You’re Not Spending Enough Time Selling…
Slide22Team as a Critical Success Factor
Slide23Are Your Trying to Do Everything?
Slide24If This Is One of Your CSFs
How could you say it?
Upgrade existing team (particular positions?) to produce greater ROI
Get sales team in place, trained, lead to produce $12K/monthRevenue-producing team to spend 85% of time in billable activities
Slide25Systems
Slide26Systems Include
Slide27If This Is One of Your CSFs
How could you state it?
Develop, use, analyze, improve opt-in effectiveness of offer, landing page and autoresponder campaign
Add xx systems to eliminate manual workMove manual work to automated systems