Seven Steps to Creating a Popular Chips Brand - PDF document

Seven Steps to Creating a Popular Chips Brand Are you planning on starting or extending your business into the potato chips industry? Get in line with the rest of the eager business owners. However, if you want to get ahead of the line then we’re here to help you create a popular chip brand with these easy steps. Seven amazing steps to creating a popular chip brand Opening and running a business requires the following essential steps. Let’s explore how it works for a chip brand.  Step 1 – Begin researching the market of what’s in and what’s not. For instance, there are varied potato pellets of different shapes and sizes available in the market. However, some forms of chips produced are more pop ular than others. Study them and figure out what puts them above the rest.  Step 2 – Consider the shape and size of the potato pellets you wish to make. There is no limit to figuring out a unique shape that will make your brand stand out. Just make sure yo u have a reason for it that the consumer can relate to.  Step 3 – Enlist the types of flavor infusions, ingredients, texture, and crunch for your brand. There are various flavors out there that you can experiment with, including spices, seasonings, and herbs. You can also think of different ingredients to add like bacon bits, cheddar, sweet potatoes, veggies, etc. Do you want to give it a fluffy texture , keep it crispy, or soft and creamy? The sky ’ s the limit and you can play around with the varieties wi th the help of professional potato slice pellets manufacturers until you find the sweet spot.  Step 4 – How do you want your potato pellets to look? Many brands have gone with teddy bear shapes, wavy patterns, an d rainbow assortments. Choose a unique direction you want to take to make it easier to market your product with an original message. Can you add a dipping sauce along with it? Try out different ways to present your potato chip brand.  Step 5 – Who is your consumer? Consider the target audience you are serving, and how and when they should consume your brand. For instance, if your potato pellets are produced for parties or occasions, what makes them specifically intended for these events? If they are meant f or regular snacks, what can they be had with? Answering these questions can help you identify your target audience.  Step 6 – Choose the equipment you need to cook your product. Consider whether you want to use an air - frying method, deep frying, grilling, or baking. Once you decide this, it will be easier to design the right packaging system for your brand’s products.  Step 7 – Create prototypes of your potato chip product. Distribute them among family, relatives, and friends and see what they have to say a bout the flavor, texture, and design. Ask them specific questions so they know what to identify while they try your product. So, these are the 7 steps towards creating your unique brand of potato chips. Remember to think of out - of - the - box ideas, try new ingredients, and keep improving based on market trends.