PPT-Brand Adoption, Brand Naming, and Intellectual Property Iss

3 Chapter Objectives After reading this chapter you should be able to Appreciate marcoms role in facilitating the introduction of new brands Explain the innovationrelated characteristics that influence adoption of new brands. It explains in laymans terms the principles underpinning industrial property rights It describes the most common forms of industrial property including patents and utility models for inventions industrial designs trademarks and geographical indicati Property . Survey. Q2_2014. Purpose & Method. Purpose. : . InsideCounsel . conducted . a QuickPulse . survey . to gain a deeper understanding of intellectual . property rights holders and those responsible for protecting them. . Identifying, Protecting, Growing and Commercializing Intellectual Property in both Academic and Commercial Environments . Why this Seminar Series?. New Realities. There are not enough academic positions for all the PhD holders in the US.. Introduction to Intellectual Property Strategies. The intellectual property systems throughout the world serve to purpose of providing full public access and use of innovative ideas (which promotes innovation), and providing a foundation for economic wealth for the innovator during the period of exclusivity.. Basics for . Business Owners. David M. Knasel, Esq.. Dominion Business Law PLC. Tysons. Corner | Leesburg, VA. www.dominionbusinesslaw.com. Fall 2013. DISCLAIMER. Information presented is for general informational purposes only.. COPYRIGHTS. Learning Objective. By the end of the presentation, you should:. Be able to define and give examples of intellectual property. Explain the basics of Copyright Law. Know the four (4) rights granted by copyright. Presented by the Office of University Advancement and . the Office of Sponsored Programs. Historical Role of . Corporate Donor. vs. the Paradigm of . Corporate Investor. With receding economics, global competition, increased financial accountability and public scrutiny, corporations are handling philanthropic dollars in a strategic way rather than on an ad-hoc basis. Corporations have moved from the role of donor to that of investor seeking long-term strategic business relationships with academia. Corporations are seeking more accountability when giving measurable results and more productive forms of recognition. . Sylvance A. Sange. Chief Trade Marks Examiner. KIPI. ctme@kipi.go.ke. Intellectual Property. Intellectual Property is a property that arises from the human intellect. It is a product of human creation.. Objective 3.04 . Understand intellectual property. BB30 Business Law 3.04 Summer 2013. Intellectual Property. Each slide contains a picture of a product or service that is protected by intellectual property laws.. Jim . Sawtelle. Partner and Co-leader, Media, Publishing and Marketing Group. Bryan Cave, LLC. Intellectual Property and Copyright. Only one thing is impossible for God: To find any sense in any copyright law on the planet.. 4-2. Chapter Overview (1/2). Introduction. Intellectual property rights. Protecting intellectual property. Fair use. Digital media. 4-3. Chapter Overview (2/2). Peer-to-peer networks and cyberlockers. Product Design @ . Fortrose. Academy. What is Intellectual Property?. It is to do with who owns knowledge/ ideas/ technology/ designs.. Different Types of IPR. Confidentiality. Copyright . ©. Patent . Supporting Inventors, . Entrepreneurs, & Creators. In The New Economy:. What is Intellectual Property?. Patents. Copyrights. Trademarks. Trade Secrets. Patents . An intellectual property right granted by the government of a nation to an inventor that gives him or her the exclusive right to the invention for up to 20 years, in exchange for disclosing the details of the new technology to society for its ultimate benefit. . Yide Ma Corporate Representation; Intellectual Property Strategy Consultation; Expertise in practice and research the Theory of Corporate Law; Specialize in the Theo ry of Corporate and the Research