Intellectual Property Review

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Intellectual Property Review




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Slide1

Intellectual Property Review

Objective 3.04 Understand intellectual property

BB30 Business Law 3.04 Summer 2013

Slide2

Intellectual Property

Each slide contains a picture of a product or service that is protected by intellectual property laws.For each slide will give the type of intellectual property right granted to the owner(s) and how long this protection lasts:CopyrightPatentTrademarkService markTrade dressTrade secret

BB30 Business Law 3.04 Summer 2013

Slide3

1 - Intellectual Property

BB30 Business Law 3.04 Summer 2013

This music video and choreography for the Thriller video is

copyrighted

. Copyright lasts for life of the author plus 70 years.

http://www.youtube.com/watch?v=sOnqjkJTMaA

Slide4

Doctrine of Fair Use permits the use of copyrighted information without permission, if the work is used for specific purposes.

BB30 Business Law 3.04 Summer 2013

Slide5

2 - Intellectual Property

Multiple buttons and red/white striped shirt

Red and white stripes on outside

Crazy, colorful artwork

BB30 Business Law 3.04 Summer 2013

This distinctive look of TGI Fridays is an example of trade dress. Trade dress is indefinite.

Slide6

3 - Intellectual Property

BB30 Business Law 3.04 Summer 2013

This is the logo for Twitter. It is trademarked. Trademark is valid for 10 years; it can be renewed every 10 years if the trademark is still in use or not considered “lost”.

Slide7

4 – Intellectual Property

BB30 Business Law 3.04 Summer 2013

This painting of Campbell Soup Cans by Andy Warhol is copyrighted. Copyright lasts for life of the author plus 70 years.

Slide8

5 – Intellectual Property

BB30 Business Law 3.04 Summer 2013

This is an example of an invention, mop-slippers. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.

Slide9

6 – Intellectual Property

What is the recipe?

BB30 Business Law 3.04 Summer 2013

The recipe for KFC chicken is a trade secret. Trade secrets are indefinite.

Slide10

7 – Intellectual Property

BB30 Business Law 3.04 Summer 2013

This is an example of an invention. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.

Slide11

8 – Intellectual Property

BB30 Business Law 3.04 Summer 2013

The Adidas logo is trademarked (renewable every 10 years).

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9 – Intellectual Property

BB30 Business Law 3.04 Summer 2013

These are examples of lost trademarks.

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10 – Intellectual Property

BB30 Business Law 3.04 Summer 2013

This NBC logo (peacock) is a service mark. Like trademarks, service marks are renewable every 10 years.

Slide14


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