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Chapter 1 Foundations of Services Marketing Chapter 1 Foundations of Services Marketing

Chapter 1 Foundations of Services Marketing - PowerPoint Presentation

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Uploaded On 2018-11-10

Chapter 1 Foundations of Services Marketing - PPT Presentation

Chapter 1 Introduction to Services Marketing What are services Why services marketing Characteristics of Services Compared to Goods Services Marketing Mix Test your knowledge Definition ID: 726493

services service marketing customer service services customer marketing production knowledge goods intangibility perishability consumption test product sailing heterogeneity answer

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