Chapter 1 Foundations of Services Marketing - PowerPoint Presentation

Chapter 1 Foundations of Services Marketing
Chapter 1 Foundations of Services Marketing

Chapter 1 Foundations of Services Marketing - Description


Chapter 1 Introduction to Services Marketing What are services Why services marketing Characteristics of Services Compared to Goods Services Marketing Mix Test your knowledge Definition ID: 724247 Download Presentation

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services service marketing customer service services customer marketing production goods knowledge product perishability consumption intangibility test sailing table answer

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