Culture and Social Identity - PowerPoint Presentation

Slide1

Culture and Social Identity

Youth

Music

Fashion

Global WelfareSlide2

Fragmented Youth

Youth culture tended to fragment into clearly defined subgroups

Each identifying with different styles of dress, music, and attitude towards life

Ex. Goth Slide3

Jaded and Skeptical Generation

The revolutionary optimism of the 60s seemed like a naïve outlook to most 80s and 90skids

This generation of youth was made skeptical of positive change due to

Environmental crisis'sEconomic uncertainty

High unemployment

Political scandal

Social injusticesInternational conflictsSlide4

Consumerism vs

Global Awareness

Decades saw a huger rise in consumerism and manufacturing

Brand names and designer labels became huge marketing toolsEx. Body shop clothing

Yet

People becoming more environmentally, politically, and socially aware impacted consumer choices

Boycotted clothing that were produced in sweatshopsEx. NikeSlide5

80 s Fashion

Tended to be very bright and vivid in appearance.

Shiny costume jewelry

large faux-gold earrings and clothing covered with sequinsHair in the 1980s was typically big, curly, bouffant and heavily styled.

Bright, heavy makeup

light-colored lips, dark and pink or light blue eye shadow

Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade.Slide6

90s Fashion

Popularity of tattoos body piercings

The anti-conformist approach to fashion lead to the popularization of the casual chic

included T-shirts, jeans, hoodies

Fashion trends throughout the decade recycled styles from previous decades,

notably the 1950s, 1960s and 1970s.Slide7

Fashion and Music

Music styles influenced fashion trends

The popularity of grunge and alternative rock music helped bring the simple, unkempt grunge look into the mainstream

The music encouraged rebellion and a rejection of consumerism and materialismVintage clothing became popularSlide8

New Music for a New Generation

Music genres like punk, glam rock, pop, heavy metal, alternative, techno and hip-hop

Usually your style, attitude, and friends reflected your music choices

Music reflected political beliefsSlide9

Golden Age of Hip Hop

late 1980s to the early 1990s.

characterized by its diversity, quality, innovation and influence.

The artists most often associated with the phrase are

Run–D.M.C. Public Enemy, Beastie Boys, KRS-One, Ice-T, N.W.A, 2 Live Crew, Kid 'n Play, DJ Jazzy Jeff & The Fresh Prince and MC HammerSlide10

Yuppies

Financially secure boomers

Stood for young urban professionals

Not afraid to spend moneyTook expensive holidays, bought fancy cars and big houses.Became a target for advertising as it was the group with money to burnSlide11

Generation X

Generation X

is the born after the Post–World War II baby boom.

birth dates ranging from the early 1960s to the early 1980s.Children of working parentsUnderemployed, overeducated, unpredictable, and in serious debt

More cynical about the future

Saw the emergence of cell phones and computersSlide12

Generation Y

Millennials

(

Generation Y) are the demographic cohort following Generation X. birth years ranging from the early 1980s to the early 2000s.

Heavily influenced by videogames, technology, computers, cell phones

Buying power and dependence on technology made the consumer market keep up with them Slide13

Terry Fox

"Terry" Fox

was a Canadian athlete, humanitarian, and cancer research activist.

In 1980, with one leg having been amputated, he embarked on a cross-Canada run to raise money and awareness for cancer research. The annual Terry Fox Run first held in 1981, is now the world's largest one-day fundraiser for cancer research

over 650 million has been raised in his name.