O C LC University of Lund 45 March 2010 earlier version presented at U Minnesota Nov 23 2009 disc l osure d el i very overview 3 pictures and some context Interlude network reconfiguration ID: 672756
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Slide1
discovery
Lorcan DempseyOCLCUniversity of Lund 4/5 March 2010(earlier version presented at U Minnesota Nov 23 2009)
disclosure
d
el
i
verySlide2
overview: 3 pictures and some context
Interlude: network reconfigurationPicture: Institutional resource discovery infrastructure: an emerging picture ..
Picture: Institutional collection directions ..Interlude: network reconfigurationPicture: Extending the resource discovery picture: disclosure and indirect discovery ..Conclusion: some tentative directionsSlide3
interlude
Network reconfigurationcf bookstores, travel agents, newspapersSlide4
Consumer switch
Then: More investment in business/education environments.
Now: More investment in consumer environments. Workflow switchThen:
Expect workflows to be built around my
service.
Now:
Build services around workflows
Attention switch
Then:
Resources scarce; attention abundant.
Now:
Attention scarce; resources abundant.Slide5Slide6
In an environment of scarce
attention high transaction costs equals low/no availability? Slide7
1. emergingpattern
An institutional view: moving beyond materials workflow silos?Slide8
User
environment
Materialsworkflow
Management
environment
End User Access
Management
Digitised/
Digital
Bought/
Physical
Elctronic
/
Licensed
Special
colls
/
Archives
ManagementSlide9
User
environment
Library &
Network
Resource
Management
environment
End User Access
Management
Digitised/
Digital
Bought/
Physical
Elctronic
/
Licensed
Special
colls
/
Archives
Find It
Get It
Manage It
Metadata
ContentSlide10
User
environment
Library &
Network
Resource
Management
environment
End User Access
Management
Digitised/
Digital
Bought/
Physical
Elctronic
/
Licensed
Special
colls
/
Archives
Find It
Get It
Manage It
Metadata
Content
ILL/CIRC
LINK RESOLVER
SPECIAL
SPECIAL
ILS
ERM
REPOSITORY
OPAC
MetaSearch
Website
A-Z
NxtGen
MARC
DC
EAD
A&I
XXXSlide11
User
environment
Management
environment
End User Access
Management
Digitised/
Digital
Bought/
Physical
Elctronic
/
Licensed
Special
colls
/
Archives
Find It
Get It
Manage It
Metadata
Content
ILL/CIRC
LINK RESOLVER
SPECIAL
SPECIAL
ILS
ERM
REPOSITORY
OPAC
MetaSearch
Website
A-Z
NxtGen
MARC
DC
EAD
A&I
XXX
End-user environment
integrated discovery
Management environment
Integrated resource managementSlide12Slide13Slide14
Manage this variety of systems in one framework? Slide15
One big index?SummonWorldcat
LocalPrimo CentralEbsco discovery layer…Slide16
2. collection directions
Outside in and inside outSlide17
Collections grid
highlow
lowhighStewardshipUniqueness
Low-Low
Freely-accessible web resources
Open source software
Newsgroup archives
Low-High
Books & Journals
Newspapers
Gov Documents
CD & DVD
Maps
Scores
High-Low
Research & Learning Materials
Institutional records
ePrints
/tech reports
Learning objects
Courseware
E-portfolios
Research
data
Prospectus
Insitutional
website
High-High
Special Collections
Rare books
Local/Historical Newspapers
Local History Materials
Archives & Manuscripts
Theses & dissertationsSlide18
Collections grid
highlow
lowhighStewardshipUniqueness
Licensed: concentration?
Small no. of suppliers?
‘Professional’ services
Bought: move to licensed?
Space, GBS, usage, …
Special to whom?
Distinctive?
Institutionally important
Future ‘special’
Selective archives.Slide19
Outside in:
consolidation of bought, licensed?Integration less difficult?Discover, deliverDisclose holdingsManage claims
Inside out: reputation, institutional assets, institutional record,distinctive, …Disclose. Array alongside other insitutions? Make sense as individual destinations? …Slide20
interlude
Challenge of institution scaleSlide21
3 pressures
User-centricNetwork levelMultiscalarSlide22
User-centric
Site-centric
Network-centric
User-centric
NYT headlines ->Slide23
User-centricSocialized,
realtime, and mobile …registrationIdentity services (Facebook?)Be the trusted Identity Service for as many
people as possible give them identifiers authenticate them provide claims about them who they are what they do
what they want
Act as their Agent
(Andy Dale, OCLC)Slide24
Network level
Network is the unit of attention ..Data aggregationGravitational pullNetwork effectsLong tail (match supply and demand)Consumer – research and learning – professional Slide25
Website: stuck in the middle?
Cloud and mobile: natural partners
Social, realtime, mobileSlide26
Multiscalar: user
PersonalDepartmentalDisciplinaryInstitutionNetwork levelExamples:Discovery
Researcher pagesCitation managementDeposit papers/research dataSlide27
Multiscalar supply ….
InstitutionGroup
WebscalePeer(collaborative)HathiTrust;DuraSpacePublic(state/national)
LIBRIS
Private
(third party)
Summon
Worldcat
CatalogingWorldcat.org,Flickr
Commons,
KB in Google Scholar
Scale
SourceSlide28
3. extending the picture
But … readers do not integrate at institutional level … Slide29
In the flow ..
MendeleyGoogleAmazonFlickriTunesWikipediaTwitterFacebook…
Student portalCourse management system
Reading list
Refworks
VIVO, OSU Pro, …
…
Network level
Variety of campus venuesSlide30
100,000 users and
8 million research papers
VIVOweb Project is a two-year $12 million project funded by the NIH.VIVO at CornellSlide31
Library
Consumer
InfoProvider
Flow
1
Direct – added value
2 and 3: discovery happens elsewhere
Disclosure: holdings (non-unique) and existence.
SEO: part of the web, not just on it ..
2
2. Disclosure and syndication
3
3. Indirect – may involve identity, locate, resolution or other services at librarySlide32
Indirect discoverySlide33
Indirect discoverySlide34Slide35Slide36Slide37Slide38Slide39Slide40
Syndication via iTunesSlide41
Syndication: bookmarking&RSSSlide42
Syndication via wikipediaSlide43
Social objects
ConversationConnectionsContext
Discussion, ratings, rankings, reviews, etcLink to others through mutual interestsThose who bought this also bought, etcSlide44
Library
Consumer
Info
Provider
Flow
Social: incentives and scale
Federation, syndication, ..Slide45
Library
Library
Library
Consumer
Info
Provider
Flow
Social: incentives and scale
Federation, syndication, ..
Collaborative sourcing, …Slide46
Research findings
Library
Library
Library
Consumer
Info
Provider
Flow
Value convenience
Variable use of social tools
First recourse
Sometimes confusing: high transaction costs
Referral traffic growing
Still important destination
Thinking about variety
of disclosure pathsSlide47
tentativecon-clusionsSlide48
Move to emerging discovery layer patternBooks: a new balance?
Journals: move to consolidation?Discovery layer: need one?Institutional materials: disclose through discovery layer, but also syndicate …Analytics: let traffic influence design of websiteSlide49
Disclose and syndicateInstitutional collections: SEO (sitemaps, etc), move to ‘flow’ services as appropriate, …
Holdings: syndicate (knowledge base, holdings, …)SEO. Consistent URL patterns across services, hackable URLs, bookmarking buttons, etcAppification ……Slide50
User and institutional leverage Expertise, reputation (provide bibliographic tools, ..)
Watch Identity Management: prepare for when manage context (usage) and claims. Integration with other campus systems (course management, ..)‘Follow’ and intervene? (Salesforce.com)Slide51
OrganizationalSeek collaborative sourcing models
Externalize infrastructureFocus on distinctive impact Place local in bigger contextsRecognize that things have changed …Slide52
Thank youdempseyl@oclc.org
http://www.oclc.org/researchhttp://orweblog.oclc.orghttp://www.twitter.com/lorcanD