Chris Ashworth Competitive Advantage Consultancy Limited Growth through customer focus Over 30 years experience in construction sector Held senior sales amp marketing positions with Blue Chip companies ID: 596261
Download Presentation The PPT/PDF document "How Architects are Adopting BIM and the ..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
How Architects are Adopting BIM and the support they require from manufacturers
Chris AshworthSlide2
Competitive Advantage Consultancy
Limited
Growth through customer focus
Over 30 years experience in construction sector
Held senior sales & marketing positions with Blue Chip companies
UK and International experience
Founded Competitive Advantage in 1999
Member of the Promotional Working Group of the government’s Green Construction Board
Committee member of CIMCIG, Chartered Institute of Marketing Construction Industry Group
Formally Associate Lecturer in Marketing at Oxford Brookes University
Regular contributor to industry journals
BSc (
Hons
)
DipM
FCIM Chartered MarketerSlide3Slide4
Building Lifecycle CostsSlide5
Dec 2012 – Dec 2013 (13 months)7,890 users registered4,105 objects
created2,712 proprietary objects1,393 generic
objects
Source:
National BIM Library LinkedIn Group 7/1/14National BIM Library usageSlide6
Why should Building Product Manufacturers Support BIM?
How do I select the right software?
How do I make sure the right level of detail is provided?
How do I support it properly?
How do I justify the cost to the Finance Director?
Research conducted July
2013
Feedback from over 100
architects
Published August
2013Slide7
Justifying the Cost
18%
Today
of
architects
using BIM use it for all
Projects
By 2016
this is expected to be
68%
2
8%
Today
By 2016
this is expected to be
43%
of
architects
with BIM are likely to select products supported by BIM objects over others
Architects require BIM objects for
all projects
Architects
use
BIM
out
of preference
45%
69%Slide8
BIM’s affect on Product Selection
¾
of
architects
using BIM think the availability of BIM objects is important when designing
Bathroom & Kitchen, Building Frame, Cladding, Drainage, Flooring,
Fire & Security,
Glazing, HVAC, Insulation,
Ironmongery
,
Landscaping
,
Lighting, Partitions & Ceilings,
RoofingSlide9
BIM – Rate of Implementation
By 2016 the value of work BIM is used for will be 14 times greaterSlide10
Provision of BIM Objects
Not about providing one object for each details – more is neededSlide11
Many manufacturers are providing digital representation of their products, yet it is essential they provide context, with classification, as is the case with traditional libraries
It is also important to provide the right object, with the right level of detail at the right time
David
Philp
, Head of BIM Implementation Cabinet OfficeCompetitive Advantage BlogSlide12
Different Levels of DetailSlide13
The industry is still getting to grips with the level of detail required at the various stages of the design process
The next step for the manufacturer will be the provision of a series of varied levels of detail in their content
Not
overloading the early stage model with memory-hungry data
Rebecca De Cicco, DMACompetitive Advantage BlogSlide14
Provision of BIM Objects
Manufacturer websites preferred location to source BIM objectsSlide15
Selecting the Right Software
Proprietary software
IFC Format
30%
37%33%
Propriety software not required by all architectsSlide16
Providing SupportSlide17
Manufacturers need to be offering BIM objectsThe industry is still learning how to use them – think carefully before making a choice
When you do invest do it in depthEnsure your sales team understand BIM and how it is used
Summing UpSlide18
Chris Ashworth
chris@cadvantage.co.uk
Mobile: 07747 626095
Fax: 01252 836850
Competitive Advantage Consultancy
Limited
Growth through customer focus
@CompetitiveA
cadvantagemarketing
companies/competitive-advantage
www.cadvantage.co.uk
www.cadvantage-blog.co.uk
user/CadvantageConsult/videos