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How Architects are Adopting BIM and the support they requir How Architects are Adopting BIM and the support they requir

How Architects are Adopting BIM and the support they requir - PowerPoint Presentation

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Uploaded On 2017-10-15

How Architects are Adopting BIM and the support they requir - PPT Presentation

Chris Ashworth Competitive Advantage Consultancy Limited Growth through customer focus Over 30 years experience in construction sector Held senior sales amp marketing positions with Blue Chip companies ID: 596261

architects bim advantage objects bim architects objects advantage competitive detail software amp manufacturers industry support group construction provision building

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Slide1

How Architects are Adopting BIM and the support they require from manufacturers

Chris AshworthSlide2

Competitive Advantage Consultancy

Limited

Growth through customer focus

Over 30 years experience in construction sector

Held senior sales & marketing positions with Blue Chip companies

UK and International experience

Founded Competitive Advantage in 1999

Member of the Promotional Working Group of the government’s Green Construction Board

Committee member of CIMCIG, Chartered Institute of Marketing Construction Industry Group

Formally Associate Lecturer in Marketing at Oxford Brookes University

Regular contributor to industry journals

BSc (

Hons

)

DipM

FCIM Chartered MarketerSlide3
Slide4

Building Lifecycle CostsSlide5

Dec 2012 – Dec 2013 (13 months)7,890 users registered4,105 objects

created2,712 proprietary objects1,393 generic

objects

Source:

National BIM Library LinkedIn Group 7/1/14National BIM Library usageSlide6

Why should Building Product Manufacturers Support BIM?

How do I select the right software?

How do I make sure the right level of detail is provided?

How do I support it properly?

How do I justify the cost to the Finance Director?

Research conducted July

2013

Feedback from over 100

architects

Published August

2013Slide7

Justifying the Cost

18%

Today

of

architects

using BIM use it for all

Projects

By 2016

this is expected to be

68%

2

8%

Today

By 2016

this is expected to be

43%

of

architects

with BIM are likely to select products supported by BIM objects over others

Architects require BIM objects for

all projects

Architects

use

BIM

out

of preference

45%

69%Slide8

BIM’s affect on Product Selection

¾

of

architects

using BIM think the availability of BIM objects is important when designing

Bathroom & Kitchen, Building Frame, Cladding, Drainage, Flooring,

Fire & Security,

Glazing, HVAC, Insulation,

Ironmongery

,

Landscaping

,

Lighting, Partitions & Ceilings,

RoofingSlide9

BIM – Rate of Implementation

By 2016 the value of work BIM is used for will be 14 times greaterSlide10

Provision of BIM Objects

Not about providing one object for each details – more is neededSlide11

Many manufacturers are providing digital representation of their products, yet it is essential they provide context, with classification, as is the case with traditional libraries

It is also important to provide the right object, with the right level of detail at the right time

David

Philp

, Head of BIM Implementation Cabinet OfficeCompetitive Advantage BlogSlide12

Different Levels of DetailSlide13

The industry is still getting to grips with the level of detail required at the various stages of the design process

The next step for the manufacturer will be the provision of a series of varied levels of detail in their content

Not

overloading the early stage model with memory-hungry data

Rebecca De Cicco, DMACompetitive Advantage BlogSlide14

Provision of BIM Objects

Manufacturer websites preferred location to source BIM objectsSlide15

Selecting the Right Software

Proprietary software

IFC Format

30%

37%33%

Propriety software not required by all architectsSlide16

Providing SupportSlide17

Manufacturers need to be offering BIM objectsThe industry is still learning how to use them – think carefully before making a choice

When you do invest do it in depthEnsure your sales team understand BIM and how it is used

Summing UpSlide18

Chris Ashworth

chris@cadvantage.co.uk

Mobile: 07747 626095

Fax: 01252 836850

Competitive Advantage Consultancy

Limited

Growth through customer focus

@CompetitiveA

cadvantagemarketing

companies/competitive-advantage

www.cadvantage.co.uk

www.cadvantage-blog.co.uk

user/CadvantageConsult/videos