Created by Mr O typography usually uncountable plural typographies The art or practice of setting and arranging type typesetting The practice or process of printing with type ID: 214826
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Created by Mr. OSlide2
typography (usually uncountable;
plural typographies)The art or practice of setting and arranging type; typesetting.
The practice or process of printing with type.
The appearance and style of typeset matter.
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ascenderThe part of a lowercase letter that rises above the main body of the letter (as in b, d, h). The part that extends above the x-height of a font.
Common Typography Terms
bx
This part hereSlide4
Common Typography Terms
descenderThe lowest portion of letters such as 'g,' 'j,' 'p.' 'q,' and 'y' that extends below the baseline, or reading line of type. (See descender
line.) The portion of a lowercase letter that extends below the base line of the letter.
px
This part hereSlide5
Common Typography Terms
bowlThe enclosed oval or round curve stroke of letters like 'D', 'g', b', and 'o'. In an open bowl, the stroke does not meet with the stem completely; a closed-bowl stroke meets the stem.
Dgbo
Dgbo
DgboSlide6
Common Typography Terms
counterthe enclosed or partially enclosed circular or curved negative space (white space) of some letters such as ‘d’, ‘o’, and
‘
s’. The shape and size of the counter and bowl
can affect readability and is also an identifying factor for some typefaces.
D O S
D O S
D O S
D O SSlide7
Common Typography Terms
top lineThe imaginary line which represents the uppermost part of the ascender of lower case letters. A line marking the height of the ascender of lower case letters within a font.
Top Line ExampleSlide8
Common Typography Terms
cap lineThe imaginary line which represents the uppermost part of capital letters and some character's ascenders. A line marking the height of uppercase letters within a font.
Cap lineSlide9
Common Typography Terms
mid lineThe imaginary line which represents the top of lowercase letters such as a, c, e and the top of the torso of lowercase letters such as b, d.
A line marking the height of the top of lower case letters within a font.
Mid lineSlide10
Common Typography Terms
baselineThe imaginary line upon which text rests. Descenders extend below the baseline. Also known as the "reading line." The line along which the bases of all capital letters (and most lowercase letters) are positioned.
BaselineSlide11
Common Typography Terms
beard lineThe imaginary line which represents the line reached by the descenders
of lowercase
letters. A line marking the bottom of the
descender of lower case letters within a font.
Beard line ApplySlide12
Common Typography Terms
This graphic shows the differences between all the different lines:
F
b c m p l
H
Topline
Capline
Midline
Baseline
BeardlineSlide13
Common Typography Terms
headerOne or more lines of text appearing at the top of every page.Slide14
Common Typography Terms
Calibri (body)Algerian
Chiller
Freestyle Script
Jokerman
Palatino
Times New Roman
font
The complete set of characters for one typeface at one particular type size, excluding attributes such as bold or italic. In modern usage, the term "font" is often confused with "typeface" and "family." Traditionally, the term "font" represents a complete set of characters (including all the letters of the alphabet, punctuation, and symbols), which share the same typeface, style, and size. For example, 12 point Goudy
Oldstyle
Bold is a font.Slide15
Common Typography Terms
body sizeThe type's point size which is determined by measuring from the highest ascender to the lowest descender (plus any additional white space to the
descender
line).
A
A
A
A A A A Arrgh!
96 pt.
18 pt.
point
A unit of measurement, often used to measure type size, equal to 0.013837 inch (approximately equal to 1/72"). The traditional point measurement was slightly more or less than 72 points to the inch (depending on the typesetting measurement system).Slide16
Common Typography Terms
ALL CAPS and SMALL CAPSThe typesetting option in which all the letters are set in uppercase (thought of as shouting) or all lowercase letters are set as small capital letters, the same height as the other lowercase letters present; usually 75% the height of the size of the
innercase
.Slide17
Common Typography Terms
bold faceA heavy, stroked typeface, in which the negative space of counters is minimized; appears thick and massive; calls attention to itself in contrast to regular text for emphasis.
You can attract the eye with
bold face
text.Slide18
Common Typography Terms
italicsA type style with slightly slanted characters, used for emphasis. Best used to set off quotes, special phrases, and foreign words, italic letters have a redesigned structure that allows them to slant to the right. The first italic type was designed by Aldus Manutius in AD 1501 and was based on the handwriting style of that time. Furthermore, lowercase letters were in italics while capital letters were Roman (or vertical stance).
Italics
Not italics
Italics
Not italics
Italics
Not italics
Italics
Not italics Italics
Not italics Italics Not italicsSlide19
Common Typography Terms
serifSmall, finishing strokes on the arms, stems, and tails of characters. Serif typefaces are usually used for text since the serifs form a link between letters that leads the eye across a line of type.
Small, finishing strokes on the arms, stems, and tails of characters. Serif typefaces are usually used for text since the serifs form a link between letters that leads the eye across a line of type.Slide20
Common Typography Terms
sans serifA typeface without serifs. For example, Helvetica or Modern. Sans serif type is more legible in headings than in a long passage of text. Helvetica is an example of a sans serif typeface. First designed by William Caslon IV in 1816, it was originally referred to as "English Egyptian." Also known as "Gothic" in the United States and "Grotesque" in Europe.
A typeface without serifs. For example, Helvetica or Modern. Sans serif type is more legible in headings than in a long passage of text.Slide21
Common Typography Terms
dingbatsOnce known as "printer's flowers," these are the small decorative marks, bullets, or symbols that usually make up a specialty face. Zapf Dingbats is one well-known example of a dingbat font.Slide22Slide23Slide24Slide25Slide26Slide27Slide28
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