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Information propagation in social networks Information propagation in social networks

Information propagation in social networks - PowerPoint Presentation

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Information propagation in social networks - PPT Presentation

Maksym Gabielkov Ashwin Rao Arnaud Legout EPI DIANA Sophia Antipolis maksymgabielkov a rnaudlegout inriafr Friends Producer Consumers Follow R elationship in Twitter ID: 585867

twitter million social graph million twitter graph social accounts nodes bob tweets edges alice arnaud gabielkov maksym billion information follow propagation decomposition

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Slide1

Information propagation in social networks

Maksym Gabielkov, Ashwin Rao, Arnaud LegoutEPI DIANA, Sophia Antipolis{maksym.gabielkov, arnaud.legout}@inria.frSlide2

FriendsSlide3

Producer

ConsumersSlide4

Follow Relationship in Twitter

Alice

Bob

Bob

follows

Alice

Alice

follows

BobSlide5

The Twitter Social Graph

Alice

BobSlide6

+500 million

nodes+24 billion edges

Challenges

Collect the graph

Decompose the graph

Give a physical meaning to the decompositionSlide7

7Slide8

How is constraint information propagation?

Identify the highwaysSlide9
Slide10

3

3

4

1

1

4

1

1

1

1

1

1

1

1Slide11

3

3

4

1

1

4

1

1

1

1

1

1

1

1Slide12

250 millions

250 millions

726 000Slide13

Twitter social graph500 million

nodes

Directed acyclic graph

249 million nodesSlide14

LSC

OUT

IN

DISCONNECTED

IN-TENDRILS

OUT-TENDRILS

OTHER

BRIDGESSlide15

Macro structure8 components

Twitter social graph500 million nodes

Directed acyclic graph

249 million nodesSlide16

What is the physical meaning of decomposition? Slide17

17Slide18

18Slide19

19Slide20

20Slide21

21Slide22

1

%

accounts

<0.01% tweets

<0.01% edgesSlide23

98% of the tweets

98% of the

edges

50% of the

accounts

Regular

activitySlide24

1,5% of the tweets

5,3% of the

accounts

0%

outgoing

edges

Selfish

celebritiesSlide25

21,4%

of the

accounts

0,25% of the tweets

Passive

usersSlide26

21,6% of the

accounts

99% no

edge

80% no tweet

SpammeursSlide27

Information propagation in social networks

Maksym Gabielkov, Ashwin Rao, Arnaud LegoutEPI DIANA, Sophia Antipolis{maksym.gabielkov, arnaud.legout}@inria.frSlide28
Slide29

Twitter in 2009

41.7 million users1.47 billion follow linksAverage degree: 35Partial crawlsTwitter in 2012537 million users23.95 billion follow linksAverage degree: 44Complete

crawlSlide30
Slide31