Advocacy toolkit wwwtearfundorg advocacytoolkit Section D Advocacy Cycle Stage 1 Issue identification Section D What is an advocacy issue An advocacy issue is a problem or need which will only be changed or met if there is a change in a law or policy or a change in the implement ID: 620546
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ROOTS 1+2
Advocacy toolkit
www.tearfund.org
/
advocacy_toolkitSlide2
Section D
Advocacy Cycle Stage 1Issue identificationSlide3
Section D: What is an
advocacy issue?An advocacy issue is a problem or need which will only be changed or met if there is a change in a law or policy, or a change in the implementation or practice of a law or policyAn advocacy issue is one that will only be resolved if the
underlying causes
are addressed and not just the
effectsSlide4
Section D: Issue identification
It is important to consider:Views of communities and partnersViews of staff, volunteers and supportersProgramme experienceOrganisational priorities
Strategic or time-bound opportunities
P
riorities of funders and donorsSlide5
Section D: The most strategic advocacy issues…
Are significant to the people affectedLink directly with existing programmesRequire a change in policy or practiceWill block progress if left unaddressedMake people feel passionate about them
Can be communicated to diverse audiences
Make full use of landmark momentsSlide6
Section D: ‘But why?’ and ‘So what?’Slide7
Section D: Developing a ‘vision for change’
Focus on solutions, not problemsEncourage people to dream dreamsEnvisage what the community or society or country could be like if things were to change for the betterImagine what the newspaper headlines would say if you were successful in your advocacy!Slide8
Section D: Issue identification
Is it a priority? Is it achievable?Is it sellable?
Is it appropriate?