PPT-The Breakfast Cereal Industry

Li Li Jennifer Wang Xin Yiran AEM 4550 April 202011 Outline Introduction Industry Analysis Advertising Strategies Investment amp Recommendation Why the Breakfast Cereal Industry Breakfast is the most important meal of the day . 921 992 Cereal Breakfast Food 9921 General Breakfast cereal products were originally sold as milled grains of wheat and oats that required further cooking in the home prior to consumption In this century due to efforts to reduce the amount of i Breakfast cereal (takeaway tub) + 300mls milk + juice drink 2 tubs of yogurt + cereal bar + juice drink 1 tub of Muller Rice + large banana + juice drink IRFU / Nutrition / Kit Bag Recovery The main f Front of Box. Include the name of the cereal and a picture. . Invent . a name for . the cereal . that is related to the title of the book and sounds like a cereal. . Do . not use the exact title of . Breakfast Cereal – Introduction. Breakfast . -. . many. . Iconic Brands around the world . 9 in 10 consumers eat breakfast cereals . – covers all age ranges, opportunity.. Product Innovation is rife in many countries. How healthy are they?. By Joanna Meehan. . . 5. th. class. What makes a healthy cereal?. Lots of fibre. Fibre fills us up so we wont be hungry.. It helps our bodies work properly so we won’t get tummy aches.. Milk 1/2cup. Fruit ¼ cup. Juice ¼ cup. Cereal/ Oatmeal 1/4cup. Crackers/ Cookies . 2 or ¼ cup. 3 – 5 year olds. Milk 1/3 cup. Fruit 1/3 cup. Juice ½ cup. Cereal/ Oatmeal. ¾ cup. Crackers/ Cookies 2 or ¾ cup. Honey Buttons cereal (DF). . French toast muffin. Omelet . w/ cheese. Cinnamon toast bagel w/ fresh fruit. Turkey, egg & cheese English muffin. Pancakes w/ syrup and fresh fruit. Yogurt and granola w/fresh fruit. Shina Peng. Cereal Box. Height: 22.2 cm. Width: 13.7 cm. Base: 13.7 cm. Side: 4.2 cm. Area:. Equation: B x H x 2= Area. 22.2 cm x 13.7 cm x 2 = . 608.28 cm. 2. 22.2 cm. 13.7 cm. Mini Model. Ratio: 1:3. Box. Look in most homes and you will find a box of cereal. . Cereal . is a unique product and has become an integral component of popular culture.. Cereal Box Design:. But the actual cereal itself usually looks kind of GROSS! . Li Li. Jennifer Wang. Xin. . Yiran. AEM 4550. April 20,2011. Outline. Introduction. Industry Analysis. Advertising Strategies. Investment & Recommendation. Why the Breakfast Cereal Industry?. “Breakfast is the most important meal of the day” – . Xandra. . Hompe. , . Dani. . Gredo. ñ. a. , Stephanie Lau, and Shannon Tierney. 1. Agenda. Industry Choice. Industry Structure. Advertising: Overview. Advertising Mediums. Advertising Strategies. Analysis & Recommendations . Choice of 1% or fat free milk. fresh fruit available daily.. Dairy-free (DF) and vegetarian (V) options available daily – if not listed on the menu, available upon request.. This institution is an equal opportunity provider. Breakfast is good for your body. It helps you…. Think Have Energy. . . Skipping Breakfast Can Make You…. Hungry. Tired. Grumpy. Food Guide Pyramid. The Grain Group. Waffles . Breakfast is good for your body. It helps you…. Think Have Energy. . . Skipping Breakfast Can Make You…. Hungry. Tired. Grumpy. Food Guide Pyramid. The Grain Group. Waffles .