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Unit 6: Critical Approaches to Creative Media Unit 6: Critical Approaches to Creative Media

Unit 6: Critical Approaches to Creative Media - PowerPoint Presentation

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Unit 6: Critical Approaches to Creative Media - PPT Presentation

Products Outcome 1 Ethan McLaughlin Task Apply three audience research methods to a newspaper magazine film or TV show The Research Methods Quantitative audience research Audience ratings and measurement panels ID: 594864

film audience research age audience film age research ultron people quantitative classification dollars million films mainstream ratings group alternative

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Slide1

Unit 6: Critical Approaches to Creative Media Products. Outcome 1

Ethan McLaughlin Slide2

TaskApply three audience research methods to a newspaper, magazine, film or TV show.Slide3

The Research MethodsQuantitative audience research (Audience ratings and measurement panels)

Qualitative audience research (Focus groups, questionnaires, face to face interviews)

Audience classification( Socio- economic, psychographs, mainstream, alternative, niche )Slide4

Case study: Avengers: Age Of Ultron Slide5

Quantitative Research- Box Office

As quantitative research deals with numbers, a films box office figures are very important. On its opening weekend

, Avengers: Age Of Ultron

grossed  over

190

million dollars. then grossed

a domestic total of around 459

million

dollars,

and then around 946 million dollars foreign. Which in total ads up to over 1.4 billion dollars grossed.Making it the 7th highest grossing film ever. Slide6

Quantitative Research- Ratings

The Avengers has

positive

ratings/ scores.

On IMDB, the film has an

7.4/

10

On Rotten Tomatoes it has

75%

The film also has high ratings from critics from newspapers and film websites, usual aroundly scoring in the 80sSlide7

Quantitative Research- Home Video SalesThe film was released on home video 5 months after its initial release in April.

C

ombing

both DVD and Blu-ray sales, it has made over

78

million dollars in the home market. Slide8

Qualitative research- Focus Group Screening

Thi

s is when people are brought in to watch a film and give very detailed responses.

The audience will answer surveys and questionnaires about the film, what they liked and what the didn’t, and then changes can be made to th

e film

For Age Of Ultron test screenings made the producers cut out a character from the film because they were confused about his appearance Slide9

Audience Classification- Socio- Economic Group

I think

Age of Ultron would

appeal more to people of the C1 and C2 grades (lower middle class and Skilled working class

) People of theses grades would go see they film or take their children to see it.

According to the Bfi’s Statistical Yearbook, 37% of the films audience are in C1Slide10

Audience Classification- Gender

I think Age of

U

ltron would appeal more to a male audience, as its an action/ comic book

film

The

Bfi’s

Statistical

Yearbook says that 69% of Age of

Ultron’s audience were male Slide11

Audience Classification- Age

I think Age Of Ultron would be most interesting to a teenage to mid twenties age range

The

BfI’s

statistical yearbook says that 37% of the films audience where between 15 and 24. and 22% were between 25 and 34.

In total, 59% of the films audience were less than 35 years old.Slide12

Audience Classification- Mainstream/Alternative/ Niche

A film that’s mainstream is one that most people would like and watch

Alternative is something departs from the traditional norm

Niche is when something is enjoy by a small, very specific group of people

Avengers: Age of Ultron is definitely a mainstream because it would appeal to a lot of people and make a lot of money.