PPT-Mass Media Theories

Dr Holly Kruse Communication Theory Media Effects Theories Direct effects Hypodermic needle theory Payne Fund studies into films effects 19291932 Media Effects Theories Limited effects. . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Mass Media refers to all forms of communication that transmit information to the general public.. Key Definitions. A medium is a means of communication. Media is the plural of medium. The mass media are means of communication, such as newspapers, radio, television, and the internet, that can reach large, widely dispersed audiences.. Social control. Social cohesion (political). Social mobility. Secondary socialization. Quick revision – . what are the 5 functions of education according to Functionalists? (S). . Quick revision – . Effects theory. (Hypodermic Syringe, Innoculation) – what the media does . to . audiences. Uses and Gratifications. – what audiences do . with. the media. Reception theory. (Nationwide audience, Dallas, Seinfeld, etc) – what audiences do . Behind the Looking Glass. Stereotypes. All men like…... All African-American men are….. All celebrities…. Objective: Use descriptive words to challenge our thinking about stereotypes.. Level: Intermediate (B2) . an Impact on the Economy. Meredith M. Price. The University of Southern Mississippi. BA Mass Communication and Journalism. BA Political Science/International Relation. Media Functions. Print, radio, television, Internet, and social networks are common types of media. How to plan and write an essay on media representations of gender . Starter. Work on your own.. Answer this short mark exam question:. Describe one way in which the mass media may present stereotyped images of women and explain why this stereotyping can be seen as a problem. . Effects theory. (Hypodermic Syringe, Innoculation) – what the media does . to . audiences. Uses and Gratifications. – what audiences do . with. the media. Reception theory. (Nationwide audience, Dallas, Seinfeld, etc) – what audiences do . Early foci. Mass communication. Journalism. Print. Radio/TV/Film. Propaganda/political communication. Information campaigns. More recent foci. Ideology/Framing. Popular culture/cultural change. Advertising/consumerism. Orientation Class. August 2018 . Welcome Class of 2022. Heidi Wilson. Assistant Professor & Chairperson . WHO ARE YOU?. Name. Where you are from?. Which major are you interested in. ?. Why you chose VUU?. Shawn S. Sidhu, M.D., F.A.P.A.. Assistant Professor of Psychiatry. University of New Mexico. OUTLINE. OVERVIEW of STATISTICS. QUESTION 1. 1) Is violent crime on the rise in the United States?. A) Yes. Introduction. Key Definitions. A medium is a means of communication. Media. is the plural of . medium. The mass media are means of communication, such as newspapers, radio, television, and the internet, that can reach large, widely dispersed audiences.. What is Media?. “Media is the wildest experiment ever unleashed without our foreknowledge of what it can do to us” ----according to Bernard . Cañaberal. .. FUNCTIONS OF MEDIA. TO INFORM. TO EDUCATE. Effects: Theories and Principles . The media had influenced the . audience . in various . perspectives through Dominant Effect Perspectives, Limited Effect Perspectives, Minimal Effect Interface and Modified Limited Effect Perspective.