PPT-Virginia Cider: A Marketing Success Story

By Annette Boyd Director Virginia Wine Board Marketing Office Virginia Apples US Cider Growth Fastest growing segment of alcohol industry 60 industry growth in 2013 Growth driven by Macro Cider Woodchuck . Juice must or sweet cider may be used interchangeably to refer to unfermented apple juice 1 ACQUIRE JUICE Ensure that the juice doesnt have preservatives sorbate sorbitol sul64257te things of that sort Ascorbic acid vitamin C is just 64257ne 2 TEST Kyra . Friedell. , Molly Moon, Keith . Nederhoed. , Darin . Steffl. , . Esti. Zimmerman. Cannon Pointe Chiropractic. Cannon Pointe, Current Marketing Plan. Current Situation. Current Marketing Plan. on a Small to Moderate Scale. Terry Bradshaw. Lost Meadow Orchard and Cider Mill. Calais, VT. www.lostmeadowvt.com. September 7, 2013. Why Cider?. Historical context. ‘Old World’ since Roman times. and Getting Results. Virginia Governor’s Housing Conference. November 19, 2015. Audience Question. What is your Story?. Mission Statement. Story = Mission. Audience Question. No Two Entities Are Alike!. Hard apple cider is For thousands of yearsn alcoholic beverage made by fermenting apple juice, similar to the way wine is made by fermenting grapes. It is the fastest growing adult beverage in the U Workshops. Thursdays, 2pm EST. While you are waiting…. Where is everyone calling in from today? . Go ahead and let me know in the chat/question window!. (Remember that this is a webinar – the . only. How do I know what to spend and how to justify it?. Dan Klusman, Northwest Insight LLC. Disclosures. Owner, Marketing and Communications Consultant. S. pouse . is a vascular . surgeon. C. lients . include small businesses, medical practices, smart phone app developers, and higher education . By: Annette Boyd. Director. Virginia Wine Board Marketing Office. Virginia Apples. US Cider Growth. Fastest growing segment of alcohol industry. 60% industry growth in 2013. Growth driven by Macro Cider (Woodchuck, . -I started CIDER as student participant in 2006, when my thesis advisor (Hart) encouraged me to participate. CIDER was the most powerful experience of my graduate education. . -Several publications emerged from interactions that I had at the CIDER workshop. One example: Raj and I were both students when we met at CIDER in 2006, and we have written 3 papers together.. on a Small to Moderate Scale. Terry Bradshaw. Lost Meadow Orchard and Cider Mill. Calais, VT. www.lostmeadowvt.com. September 7, 2013. Why Cider?. Historical context. ‘Old World’ since Roman times. Great Cider from Everyday Ingredients. Chris Banker. QUAFF. 10/23/2012. What is Cider?. Fermented apples or apple juice. Can be extended to included perry (pear cider). Standard Cider and Perry (BJCP Cat 27). A Collaboration with . Greylock. WORKS . Becky McClements, Will Schmidt, and Steve Yannacone. Presentation Road Map . Background . Greylock. WORKS and Cariddi Mill. Site History (North Adams Economic and Berkshire Agricultural). Your. Story. Foundational Marketing Topics. Buyer personas & best clients. The buyer’s journey. Competitive differentiators. Value propositions . and. elevator. pitches. How to tell your story. Domo allows us to make decisions in real time so that we can make sure every dollar we spend on marketing is most ex00660066ective Curt FournierVP Digital Marketing Analytics MasterCardWebsite Indust