Tearin’ It Up Dirt Bikes™
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Tearin’ It Up Dirt Bikes™

Nick . Dumford. Trevor . Scherlin. Travis Vogel. Background. Trevor won the company on a bet over a flipped coin and changed the name in 2007.. Asked Nick and Travis if they would like to help run the company. .

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Tearin’ It Up Dirt Bikes™




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Presentation on theme: "Tearin’ It Up Dirt Bikes™"— Presentation transcript:

Slide1

Tearin’ It Up Dirt Bikes™

Nick

Dumford

Trevor

Scherlin

Travis Vogel

Slide2

Background

Trevor won the company on a bet over a flipped coin and changed the name in 2007.

Asked Nick and Travis if they would like to help run the company.

Tearin’ It Up Dirt Bikes™ re-opened its storefront in early 2007 and created its online presence in July 2007.

Slide3

Roles

CEO

Scherlin

– Responsible for all company operations.

CFO

Dumford

– Responsible for all financial transactions and health.

CTO Vogel – Responsible for all technology in storefront and online presence.

Slide4

Storefront

Within the storefront, Tearin’ It Up Dirt Bikes™ will provide dirt bikes, parts, accessories and repair services.

Our featured brand is Honda Dirt Bike products.

Specialize in providing quality bikes and parts.

We also sell our own branded bikes: the Dirt Shredder 9000, Dirt Thrower 3000, Dirt

Tosser

500.

Slide5

Online Presence

Online, parts and accessories can be purchased.

Our top of the line forward and back navigator are our highest selling part.

One-of-a-kind spoilers are available for overnight delivery.

The

NoiseBuster

provides the appropriate noise tone and pitch for the ideal dirt bike appeal.

Slide6

Customer Demographics

Tearin’ It Up Dirt Bikes™ offers a wide verity of entry level bikes and accessories while also offering the veteran riders service and high preforming dirt bikes.

Like to ride dirt bikes either for enjoyment or racing purposes.

Majority of online users are experienced riders and racers.

In-Store purchases are targeted at entry level riders.

Slide7

Marketing Mix

Online

We also use banner ads on various online dirt bike racing forums

Online advertising on up-coming races’ sites

Google Ads targeted at consumers searching for dirt bike parts and accessories

Storefront

Our main marketing strategy is sponsorship of major dirt bike races in the area

Rent billboard space near storefront and dirt bike tracks

Sponsor the high winning racers for maximum visibility

Slide8

Sales Force CRM Software

Customer Relationship Management (CRM) vs. Enterprise Resource Planning (ERP)

CRM focuses on customer relations

Tearin’ It Up Dirt Bikes™ is mainly client based and relies on customer relations for success

CRM allows easy access to clients files and information

Allows access to clients order history

Identifies recently purchased products, which allows for customer intimacy and identify preferences

Slide9

Sales Cloud provided by Sales Force

Sales Cloud is the worlds #1 Sales Application

Allows business to increase revenues, increase productivity, and get visibility into your business

Multiple features available to progress business

Email integration- Communication with clients and employees is efficient and productive

Social Networking Pages- Allows the CRM software to be linked to multiple social networking sites such as Twitter, Facebook, and MySpace.

Contact History- Provides information from each client (Phone, e-mail, address) to be easily accessed by the company

Current Business Users

Spotify

NBC Universal

American Red Cross

Chipotle

Wells Fargo Bank

Slide10

Pros of Sales Force

Sales Force provides Chatter

Chatter is a tool that allows you and your coworkers to communicate efficiently in and outside of the workplace.

Effectively enables employees to stay up to date on leads, contacts, opportunities, and deals with customers.

Slide11

Cons of Sales Force

The Sales Cloud CRM software is only available as a web-hosted solution

Can’t install software on a network of computers

Internet must be available to use the software

Slide12

Costs

Number of users- Unlimited

$65.00 per user

Monthly Payments

No Hidden or one time fees

Slide13

Sales Revenue Model

Derive revenue by selling goods to customers.

Useful service for online product sales

Slide14

Affiliate Revenue Model

Websites send visitors to other web sites in return for a referral fee.

Advertising on affiliate web sites to steer business to

Tearin

’ It Up Dirt Bikes™

Slide15

Chargify

Creates simplicity in paying recurring bills throughout the month

Chargify

is beneficial to the monthly payments of bills for

Tearin

’ It Up Dirt Bikes™

Slide16

Shoply

A hosted application that allows

Tearin

’ It Up Dirt Bikes™ to setup and run our own online shop.

Shoply

gives

Tearin

’ It Up Dirt Bikes™ an efficient source of online presence

Slide17

HeapNote

Online notebook that will allow

Tearin

’ It Up Dirt Bikes to manage our ideas and expenses.

HeapNote

allows

Tearin

’ It Up Dirt Bikes to efficiently manage our expenses and also schedule employees.

Slide18

Adjug

A hosted online marketplace for connecting buyers and sellers of online advertising.

This application will allow

Tearin

’ It Up Dirt Bikes to buy ad-space on websites that will direct traffic to our site. This will help increase our revenue from online sales.

Slide19

References

2012 compare best crm software

. (2012). Retrieved from

http://crm-software-review.toptenreviews.com

/

Customer stories

. (2012). Retrieved from

http://www.salesforce.com/customers

/

Sales cloud

. (2012). Retrieved from

http://

www.salesforce.com/sales-cloud/social-accounts-contacts.jsp

Laudon, K. and Laudon, J. (2012).

Management Information

Systems: Managing the Digital

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