Using Social Media in todays market The importance of social media httpwwwyoutubecomwatchvlFZ0z5FmNg httpwwwyoutubecomwatchvNBPNUdLwampNR1 What Strikes you about these videos ID: 180189
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Slide1
There’s No Business like Social Business
Using Social Media in today’s marketSlide2
The importance of social media
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
http://www.youtube.com/watch?v=NB_P-_NUdLw&NR=1What Strikes you about these videos??Slide3
Yah, it’s important but…
Q: How do we use Social Media to make Money
A: You DON’TYou are building relationships with consumers that will help develop the equity of your brand and the trust people have in itIt less about money an more about TOMA and relationshipsSlide4
Popular Social Networks
TwitterYouTube
FacebookFoursquareAnd how a business can use them…Slide5
Twitter…
Twitter is …
a micro-blogging service built to answer the question, “What are you doing?”Use of 140 characters in each posting, or “Tweet”People choose to ‘follow’ you and your Tweets
They are up-to-date about what you’re doing, working on, reading, and in business…what your offering or sellingSlide6
Not all about YOU
Bring info, thought provoking material, and content to light Offer special deals on occasion
Thank your followersEstablish a dialogue with cusomersCreate ‘Brand Advocates’Slide7
“@CityCafe
was so good today”
Create a relationshipGain insight, TRACKING THE CONVERSATIONUsing @’s and #’
sBuild a long-term customerCustomer ServiceProblem ResolutionPositive Brand Image
Staff Involvement
Cost ReductionSlide8
Facebook: A Free Website
Customize!!!!
Landing pagesPictures, Videos, information gatheringInteractionsProvide insight into the activity of your usersStarting
consumer DialogueSlide9
Other social sites
YoutubeFoursquare
Myspace