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Guess…. how many people work at a Midway High School varsity football game? Guess…. how many people work at a Midway High School varsity football game?

Guess…. how many people work at a Midway High School varsity football game? - PowerPoint Presentation

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Uploaded On 2020-06-22

Guess…. how many people work at a Midway High School varsity football game? - PPT Presentation

SEM1 103 Professional Development Acquire information about the Sport amp Event Industry to aid in Career Choices PI Explain career opportunities in sportevent marketing Identify Types of Businesses that offer Careers in SportsEvent Marketing ID: 783688

event marketing sports sport marketing event sport sports amp sales careers media ticket social goods research promote entertainment business

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Slide1

Guess…. how many people work at a Midway High School varsity football game?

Slide2

SEM1 1.03

Professional Development

Acquire information about the Sport & Event Industry to aid in Career Choices

PI – Explain

career opportunities

in sport/event marketing

Slide3

Identify Types of Businesses that offer Careers in Sports/Event Marketing

Teams (College, Professional, Amateur)

Venues (Coordination & Sales)

Sports Agencies

Parks & Rec DepartmentsPrivate BusinessesSporting Goods Industry (Retail, Sales, B2B)

Technology (Websites, Apps, Research)Media (Radio, TV)News IndustryEvent PlanningFitness IndustryAgentsMarketing (Marketing Research, Sales)

Public RelationsCharitiesConvention and VisitorsHospitality ServicesAnd many, many more….

Slide4

Explain why jobs in Sport/Event Marketing provide

Career

P

otential

Number of fields

Broad opportunitiesGood for many different talents and interestsGrowing interests in most sectorsPeople find sports or entertainment careers very engaging

Slide5

Discuss Personal Traits needed for success in

Sport/Event Marketing

Competitiveness

Positive attitude

Problem SolvingDetail OrientedLeadership

CreativityAdaptabilityNegotiation SkillsFlexibilityTime ManagementAble to work under pressureMultitasking abilityInitiative

Slide6

Explain Training needed for careers in Sport/Event Marketing

Firm educational background

Marketing

Business

Communications/Social MediaLiberal Arts

Volunteer experiences & Internships

Slide7

Describe the following Sport/Event Marketing Careers:

Advertising

– Print, broadcast & social media

Sale ad space

Sales promotion

– In stadium, walk-in, season ticket holders & single ticket promotionsMascot race, autograph event Ticket sales – Corporate sales (box seats, groups)Season tickets Ticket management – Pricing, distribution and logisticsTicket office

Mgr, sales records Market research – Know your consumer, R & D, identify new marketsMerchandising – Licensing dept., team store, “trademark cop”Community relations

– Public relations within the local community to enhance image (camps, local events)

Slide8

Describe the following Sport/Event Marketing Careers

Media

relations

– Press releases, press kits, answering consumer questions, Twitter, Facebook and You Tube

Sponsorship

manager – finding business partner’s with the same target marketEvent planner – Coordinates all event aspectsHospitality manager – Coordinates business clients and consumer hospitality

Volunteer/vendor coordinator – Recruits volunteers to work events and works with vendorsMarketing director – Manages all aspects of the marketing department including all social media, etc.

Slide9

College Undergraduate Programs

https://cnr.ncsu.edu/prtm/current-undergraduates/ug-programs/

http://

sc.edu/study/colleges_schools/hrsm/study/areasofstudy/spte/index.php

http://ehe.osu.edu/human-sciences/graduate/kinesiology/sport-management/masters

/

Slide10

Jobs in Sports Marketing

https://www.youtube.com/watch?v=zUJEefe18Vs

Slide11

www.teamworkonline.com

Job Title

Location

Education required

Other qualifications neededJob

description/ daily activities

Slide12

Distinguish between Sport Marketing and

Event Marketing.

Sports Marketing

: the involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers

Entertainment Marketing

: involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers.Event Marketing: the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert)to promote a product, cause, or organization.

Slide13

Comparing Sports & Event Marketing