SEM1 103 Professional Development Acquire information about the Sport amp Event Industry to aid in Career Choices PI Explain career opportunities in sportevent marketing Identify Types of Businesses that offer Careers in SportsEvent Marketing ID: 783688
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Slide1
Guess…. how many people work at a Midway High School varsity football game?
Slide2SEM1 1.03
Professional Development
Acquire information about the Sport & Event Industry to aid in Career Choices
PI – Explain
career opportunities
in sport/event marketing
Slide3Identify Types of Businesses that offer Careers in Sports/Event Marketing
Teams (College, Professional, Amateur)
Venues (Coordination & Sales)
Sports Agencies
Parks & Rec DepartmentsPrivate BusinessesSporting Goods Industry (Retail, Sales, B2B)
Technology (Websites, Apps, Research)Media (Radio, TV)News IndustryEvent PlanningFitness IndustryAgentsMarketing (Marketing Research, Sales)
Public RelationsCharitiesConvention and VisitorsHospitality ServicesAnd many, many more….
Slide4Explain why jobs in Sport/Event Marketing provide
Career
P
otential
Number of fields
Broad opportunitiesGood for many different talents and interestsGrowing interests in most sectorsPeople find sports or entertainment careers very engaging
Slide5Discuss Personal Traits needed for success in
Sport/Event Marketing
Competitiveness
Positive attitude
Problem SolvingDetail OrientedLeadership
CreativityAdaptabilityNegotiation SkillsFlexibilityTime ManagementAble to work under pressureMultitasking abilityInitiative
Slide6Explain Training needed for careers in Sport/Event Marketing
Firm educational background
Marketing
Business
Communications/Social MediaLiberal Arts
Volunteer experiences & Internships
Slide7Describe the following Sport/Event Marketing Careers:
Advertising
– Print, broadcast & social media
Sale ad space
Sales promotion
– In stadium, walk-in, season ticket holders & single ticket promotionsMascot race, autograph event Ticket sales – Corporate sales (box seats, groups)Season tickets Ticket management – Pricing, distribution and logisticsTicket office
Mgr, sales records Market research – Know your consumer, R & D, identify new marketsMerchandising – Licensing dept., team store, “trademark cop”Community relations
– Public relations within the local community to enhance image (camps, local events)
Slide8Describe the following Sport/Event Marketing Careers
Media
relations
– Press releases, press kits, answering consumer questions, Twitter, Facebook and You Tube
Sponsorship
manager – finding business partner’s with the same target marketEvent planner – Coordinates all event aspectsHospitality manager – Coordinates business clients and consumer hospitality
Volunteer/vendor coordinator – Recruits volunteers to work events and works with vendorsMarketing director – Manages all aspects of the marketing department including all social media, etc.
Slide9College Undergraduate Programs
https://cnr.ncsu.edu/prtm/current-undergraduates/ug-programs/
http://
sc.edu/study/colleges_schools/hrsm/study/areasofstudy/spte/index.php
http://ehe.osu.edu/human-sciences/graduate/kinesiology/sport-management/masters
/
Slide10Jobs in Sports Marketing
https://www.youtube.com/watch?v=zUJEefe18Vs
Slide11www.teamworkonline.com
Job Title
Location
Education required
Other qualifications neededJob
description/ daily activities
Slide12Distinguish between Sport Marketing and
Event Marketing.
Sports Marketing
: the involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers
Entertainment Marketing
: involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers.Event Marketing: the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert)to promote a product, cause, or organization.
Slide13Comparing Sports & Event Marketing