Donor R etention San Diego Food Bank June 13 2019 Who are we talking about Individuals Families ClubsCirclesGroups Foundations CorporationsBusinesses Why focus on donor retention ID: 1045809
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1. Building Strong Relationships for Donor RetentionSan Diego Food BankJune 13, 2019
2. Who are we talking about?IndividualsFamiliesClubs/Circles/GroupsFoundationsCorporations/Businesses
3. Why focus on donor retention?
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5. 2018 Donor Retention RatesAverage: 37%First-time: 21%Repeat: 57%Reactivated: 37%
6. Cost of Donor AcquisitionExpensive.25 to $1.50 to raise $1$100 gift could cost $25 to $150 to raise
7. Why do donors stay?
8. Why do donors stay?Organization produces & shows outcomesKnow what to expect in interactionsReceive timely thank you notesOpportunities to make views knownFeel part of an important causeFeel appreciated
9. Why do donors leave?Poor service or communicationThought organization didn’t need themNever thanked Unsure of how money was usedThought other groups more deservingCould no longer afford
10. Build relationshipGift = step in relationship not a just a business transactionElements of healthy relationshipMake a priorityRespectTrustGood communicationCare deeplyValue kindnessCourse correct at a moment’s notice
11. PlanCreate a plan with consistent actionJust call to say thank you/share organization highlightEmail article of interestAsk a favor- “Like” on Facebook pageSocial media and newsletter mentionsSchedule contactsKeep good records
12. Share impact with stories
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15. Ask donors for feedback
16. Focus Groups Individual InterviewsSurveysKnow what/why askingWhat will you do with feedback?System to record, analyze, share and make changes based on feedback.
17. Donor feedbackWhat prompted your first gift?Why do you continue to give?What is your connection to the cause?What would you like to hear from us?Tell us your stories.Donor advisory board
18. Sharyn GoodsonVice President, PhilanthropyLeichtag Foundationsharyn@leichtag.org (760) 487-1532