January 18 2016 PREP SESSION WEBINAR November 6 2015 SESSION OVERVIEW WHAT WHO Welcome Website Overview amp Registering Events Event Spotlights ACA Outreach Launching YearRound Service ID: 802231
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Slide1
MLK DAY OF SERVICE
Monday, January 18, 2016
PREP SESSION - WEBINAR November 6, 2015
Slide2SESSION OVERVIEW
WHAT
WHO
Welcome
Website Overview & Registering Events
Event Spotlights –ACA OutreachLaunching Year-Round ServiceServe RuralEvent Promotion - PressDigital MediaBrandingElected Official Engagement ClosingRhonda Taylor & Patricia Bory, CNCSDave Sherman, CNCSKacey Wulff, HHSMartin Costello, Rebuilding TogetherDana Mayber, CNCSSam Warfield, CNCSAllison LePage, CNCSBrendan Bailes, CNCSMegan Blanco, CNCSPatricia Bory, CNCS
Slide3WEBSITE OVERVIEW &
EVENT REGISTRATION
Dave Sherman, Web Developer
Slide4EVENT SPOTLIGHTS
Kacey
Wulff
, HHS
Martin Costello, Rebuilding Together
Dana Mayber, CNCS
Slide5ACA OUTREACH
Kacey
Wulff
, HHS
Slide6Open Enrollment 2016
Starting November 1, people can sign up for quality, affordable health insurance by visiting HealthCare.gov.
Why you should you do Open Enrollment Outreach for MLK Day?
January is a critical time:
The deadline to enroll is
January 31.Health Insurance promotes our shared goals: Access to affordable, quality healthcare, financial stability, community health and well being.
What you can do?
Use your voice in your community:
Send out emails to your listserv, include collateral at your sites, write Op-eds, tweet, snap,
insta
….you name it! #
getcovered
Push out outreach materials:
Access to affordable, quality healthcare, financial stability, community health and well being. Find outreach materials at
https://marketplace.cms.hhs.gov
or order them online (for free!) at
http://productordering.cms.hhs.gov .
Invite navigators or assisters to your event:
Access to affordable, quality healthcare, financial stability, community health and well being. Reach out to grantees directly:
https://www.cms.gov/CCIIO/Programs-and-Initiatives/Health-Insurance-Marketplaces/assistance.html
. Or, email Gian.Johnson@cms.hhs.gov.
For more information about getting involved with our enrollment efforts, email Partnership@cms.hhs.gov
Slide7Open Enrollment 2016
Starting November 1, people can sign up for quality, affordable health insurance by visiting HealthCare.gov.
Top Messages
to
Share
:Financial Help is Available: About 8 in 10 of the uninsured who are eligible for Marketplace coverage qualify for financial assistance to lower the cost of their monthly premiums. Many people can find low-premium plans for $75 or less per month. Deadlines: December 15 is the deadline to enroll for coverage starting January 1. Final deadline is January 31.
Free, Confidential Help:
Get answers to your questions by contacting our trained professionals for free and confidential assistance
. Call
1-800-318-2596
or visit
LocalHelp.HealthCare.gov
.
5 Ways
to
Take Action:
For more information about getting involved with our enrollment efforts, email Partnership@cms.hhs.gov
Email your lists.
Make sure your audiences know it’s time to sign up.
Share info about Open Enrollment in your print materials.
Newsletters, programs, receipts…
Host an enrollment
event.
Partner with assistors and navigators in your community.
Share Info in your
space.
Display information in your office, business, or organization about Open Enrollment.
Join the conversation
online.
Every Tweet and Facebook post counts. Use #GetCovered
.
Slide8LAUNCHING
YEAR- ROUND SERVICE
Martin Costello, Rebuilding Together
Slide9REBUILDING TOGETHER
Martin Costello
Senior Director, National Service Programs202.420.9131mcostello@rebuildingtogether.org
Slide10REBUILDING TOGETHER
Team BuildingBring together all members for a common purposeCreates a real esprit de corps in the program
Natural Alumni engagement opportunity
Slide11REBUILDING TOGETHER
Increasing PartnershipsReally collaborate with other AmeriCorps programs
Step back and remember why people are in programs like AmeriCorpsIntroduce programs to new audiences
Slide12REBUILDING TOGETHER
Balance the W
ork
with the
Promos
Slide13SERVE RURAL
Dana Mayber, Public Affairs Specialist
Slide14EVENT PROMOTION
External Affairs Team, CNCS
Slide15MESSAGING & PRESS
Sam Warfield & Mary Love,
Press Team
Slide16MESSAGING & PRESS
Key Message:
Engaging Americans in Creating Economic Opportunity
Slide17MESSAGING & PRESS
Your Story
What is the story you want to tell? Who do you want to hear it? Where do you want to see coverage of your projects?
Slide18MESSAGING & PRESS
Learning from the Past
What has worked? What have you tried, that didn’t work quite as well?
Slide19MESSAGING & PRESS
CNCS Resources Coming to You
Key MessagesTemplate Media AdvisoryTemplate Press ReleaseSupport for local and national pitchingWhat
else do you need from us?
Slide20SOCIAL
MEDIA
Allison LePage & Oyinade Koyi,
Digital Media Team
Slide21SOCIAL MEDIA
The Secret to a Life in Social Media
“Find out what they like, and how they like it … and let ‘em have it just that way.” – “Find Out What They Like,” Ain’t
Misbehavin
’
Break your plan into three phases: BeforeDuringAfter
Slide22SOCIAL MEDIA
BEFORE:
Give them one big idea to rememberGet your followers and supporters revved up about your projectIdentify followers of social channels to help spread the wordAsk people to follow you on your day of service
Slide23SOCIAL MEDIA
DURING:
Share, share, share
Share your stories
Share your supporters’ stories
Slide24SOCIAL MEDIA
AFTER:
Be sure to thank your supporters and volunteers
Create follow-up blog or
Storify
Keep sharing your story
Slide25BRANDING
Brendan Bailes, Public Affairs Specialist
Slide26ELECTED OFFICIAL
ENGAGEMENT
Megan Blanco
, Senior Legislative Assistant
Slide27Working with CNCS’
Office of Government Relations (OGR)
Slide2875,000
members
25,000
sites
270,000
volunteers35,000 sites
SocialInnovationFund
345,000 members
5 million volunteers
6
0,000 locations
Volunteer Generation Fund
18 states
United We Serve
and
National Days of Service
760,000 volunteers
DISASTER SERVICES
|
ECONOMIC OPPORTUNITY
|
EDUCATION
ENVIRONMENTAL STEWARDSHIP
|
HEALTHY FUTURES
|
VETERANS & MILITARY FAMILIES
COST-EFFECTIVE SOLUTIONS
FOR OUR COMMUNITIES AND NATION
CNCS
– the federal agency for national service – improves lives, strengthens communities, and fosters civic engagement through service and volunteering.
$420
million in match
221
grantees
in
37
states
NOVEMBER 2014
75,000
members
25,000
sites
270,000
volunteers
35,000
sites
345,000
members
4.6 million
leveraged volunteers
6
0,000
locations
Volunteer Generation Fund
17 states
United We Serve
and
National Days of Service
DISASTER SERVICES
|
ECONOMIC OPPORTUNITY
|
EDUCATION
ENVIRONMENTAL STEWARDSHIP
|
HEALTHY FUTURES
|
VETERANS & MILITARY FAMILIES
COST-EFFECTIVE SOLUTIONS
FOR OUR COMMUNITIES AND NATION
CNCS
– the federal agency for national service – improves lives, strengthens communities, and fosters civic engagement through service and volunteering.
$93
m annual match
224 organizations in 37 states
FEBRUARY 2015
2
Slide29Importance of engaging policy makers
17
CNCS’ activities must adhere to the governing laws put in place by Congress
CNCS’ budget is dependent on the annual appropriations legislation that’s debated and voted on by Congress
Policy makers have a large platform to amplify the great work that national service is doing on the groundPolicy makers have the ability to introduce and pass measures (legislation, EO, proclamations, etc) that can expand or help national service
Slide30Why MLK Day Matters – Elected Overlay
Many benefits:
Leads to programming opportunities
Political support: In current budget climate, more important than ever
Energizes members and volunteers
Showcases impact to elected officials, community leaders, and the mediaEducates the public about your workShines a positive spotlight on your organization which can lead to an increase in volunteering, partnering, etc.
Slide31Ways to engage elected officials on MLK Day
Elected officials are often willing and eager to support local service initiatives in one or more ways. For example:
Attend an event/service project
Staff representation
Proclamation
Keynote remarksVideo greetingCongratulatory letterSocial mediaThink creatively! – Do you have other ideas for elected engagement?Note: Elected officials and their staff, like most professionals, appreciate advance notice, thoughtful planning, and follow-through.
Slide32For Example
Slide33Elected & Appointed Officials to Consider
National service receives strong bipartisan support from elected and appointed officials at every level of government:
U.S. Senators
U.S. Representatives
Governors
Lt. GovernorsState LegislatorsCounty/Parish officialsMayorsState Cabinet officails (e.g. State Superintendent of Education)
Slide34Contact Information – CNCS OGR
Megan Blanco
202-606-6622
mblanco@cns.gov
Tess Mason-Elder202-606-6873Tmason-elder@cns.govPlease feel free to call or email with any questions. We look forward to working with you!
Slide35THANK
YOU
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