PPT-Foundational Marketing: Competitive Differentiators

Foundational Marketing Topics Buyer personas amp best clients The buyers journey Competitive differentiators Value propositions and elevator pitches How to tell your story Content marketing. Strategic . Planning. . for Competitive Advantage. Strategic Business Units (SBUs). Large companies may manage a number of very different businesses i.e., Strategic Business Units. SBUs have distinct characteristics. (the academic perspective). Strategic Marketing: the traditional view. …is all about:. getting and keeping competitive advantage?. matching distinctive abilities to specialised customer needs?. the interplay of environment, goals and strategies?. Here’s a traditional outline for speaking:. Open. 3 main points, in this case:. Old versus new processes. New approach (with case study). Deliverables/expectations of new process. Close. Thank you. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. The “New” Original Burger. Frank Daniel. William DePledge. Jacob Myers. Jessi. Wallace. Johnny Rockets. Current Marketing Situation. Company History. Founded in 1986 by . Ronn. . Teitelbaum. Opened in Fresno, CA 1999. Foundational Marketing Topics. Buyer personas & best clients. The buyer’s journey. Competitive differentiators. Value propositions . and. elevator. pitches. How to tell your story. Content marketing. Tooele SBDC. 4 Week Program. Ryan Murray, MBA, CBA. Elora McGovern. Week 2. Marketing. After this class you should:. Understand the relationship between your market and your sales and how to create a successful company. Foundational Marketing Topics. Buyer personas & best clients. The buyer’s journey. Competitive differentiators. Value propositions . and. elevator. pitches. How to tell your story. Content marketing. Andrew Bowman, Joe Earle, Julie Froud, Sukhdev Johal and Karel Williams. Celtic Manor presentation, April ‘18. Debate about how we see the (Welsh) economy . implications for policy . There is no consensus on what Is required of place based policies. . 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 2. Planning, Implementing, and Evaluating Marketing Strategies. Your. Story. Foundational Marketing Topics. Buyer personas & best clients. The buyer’s journey. Competitive differentiators. Value propositions . and. elevator. pitches. How to tell your story. The Buyer’s Journey and Nurture Marketing. Foundational Marketing Topics. Buyer personas & best clients. The buyer’s journey. Competitive differentiators. Value propositions . and. elevator. Cy Wegman, Founder & President of SY64, LLC. Abstract. Consumer Need. Delivery. Your Product. Marketing. Summary. Competition drives innovation in the market place. Without competition businesses atrophy and become complacent. It is normal to think of competition between companies, but what about the competition of ideas internal to a company? Many of us have struggled over our careers to bring analytical tools to the forefront of our business practices but perhaps we could do much better if we approached this with a competitive mindset. Do we know and understand who our customer is? Can we clearly and succinctly express the benefits of our product? Do we even know what our product is? Do we know who or what our competition is? Have we addressed product renewal to sustain our product in the marketplace of ideas and approaches?. Presented By. Dr. Uma Shankar Singh. Faculty of administrative science and economics. ISHIK University. . ADV. AN. CED. MAR. KE. TING. MAN. AGE. MENT. Instructions. Objective: To know the differentiation and positioning in .