Foundational Marketing Topics Buyer personas amp best clients The buyers journey Competitive differentiators Value propositions and elevator pitches How to tell your story Content marketing ID: 674652
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Slide1
Foundational Marketing:
Competitive DifferentiatorsSlide2
Foundational Marketing Topics
Buyer personas & best clients
The buyer’s journeyCompetitive differentiatorsValue propositions and elevator pitches
How to tell your story
Content marketing
Advocacy
Build your marketing planSlide3
How are you different from your competition?
1.
2.3.
4.
5.
Your differentiatorsSlide4
How do you differ from your competitors?
This is how prospects decide who to work withSlide5
Start by listing competitors
Slide6
Competitors
Competitor
CompetitorCompetitorWhat are they selling?
How do they sell?
Deals you won and why
Deals you lost and why
What you have that they
don’t
What
is their “wow” factor
Example format for listing competitorsSlide7
Competitive differentiators
How do you differ?
Client serviceDeep vertical market knowledge and experience Product expertiseGeographies servedTypes of businesses servedCloud experiencePriceWhat do you have that they don’t?What is your wow factor?Slide8
How do you differ from competitors?
Slide9
Competitors
Apex
Client
Service
+ 5
Unique
Solutions or IP
Deep
Industry knowledge
Certifications
Deep
Product Knowledge
Type
of Business Served
Cloud experience
+2
Speed to Market
Price
-2
Example using a scale of -5 to +5Slide10
Let's compare
Look at what you wrote down in the beginning.
How does that compare to what you think now?Slide11
Review
Competition is a good thing
You must identify your differentiatorsCombine them with your value proposition for powerful messaging and marketing materials