PPT-Part 1 STRATEGIC MARKETING AND ITS ENVIRONMENT

1 CustomerDriven Strategic Marketing 2 Planning Implementing and Evaluating Marketing Strategies 3 The Marketing Environment Social Responsibility and Ethics Chapter 2 Planning Implementing and Evaluating Marketing Strategies. Professor Close. LO . 1. Discuss the external environment of marketing, and explain how it affects a firm. LO . 2. Describe the social factors that affect marketing. LO . 3. Explain the importance to marketing managers of current demographic trends . CHAPTER 2. The External Environment: Opportunities, Threats, Industry Competition, & Competitor Analysis. . . . THE STRATEGIC MANAGEMENT PROCESS. . . . . . . . KNOWLEDGE OBJECTIVES. (chapter 4). (3. rd. semester). Meaning of Marketing Environment . Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer realizes that environmental scanning would provide them with continuous interaction between the customers and the business they are in.. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Internal environment. A firms marketing system is also shaped by internal forces that are controllable by management. . These include a firms production, financial and personnel activities . eg: If Godrej company is thinking of adding a new brand of toilet soap which already have more than half dozen brands. It must determine whether existing production facilitates new brand and its expertise can be used more fruitfully.. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 3. The . Marketing Environment, Social Responsibility, and Ethics. CHAPTER 2. The External Environment: Opportunities, Threats, Industry Competition, & Competitor Analysis. . . . THE STRATEGIC MANAGEMENT PROCESS. . . . . . . . KNOWLEDGE OBJECTIVES. Some benefits of understanding your marketing environment include:. Assisting you in understanding the company's competitors and the market. Supporting you in identifying your current and potential customers. Presented by. Dr. . Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . INTERNATIONAL MARKETING ENVIRONMENT. International marketing environment is a set of controllable... . Control. Marketing control is the process by which firms assess . the . effects . of their marketing activities and programs and . make . necessary changes and. . adjustments. Marketing control.