PPT-Part 1 STRATEGIC MARKETING AND ITS ENVIRONMENT

1 CustomerDriven Strategic Marketing 2 Planning Implementing and Evaluating Marketing Strategies 3 The Marketing Environment Social Responsibility and Ethics Chapter 2 Planning Implementing and Evaluating Marketing Strategies. CHAPTER 2. The External Environment: Opportunities, Threats, Industry Competition, & Competitor Analysis. . . . THE STRATEGIC MANAGEMENT PROCESS. . . . . . . . KNOWLEDGE OBJECTIVES. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Wired Messenger is a professional team running a Canadian digital marketing agency based out of Toronto that specializes in email marketing, web design, web development, print and social marketing. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 3. The . Marketing Environment, Social Responsibility, and Ethics. 03. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall. Chapter Objectives. Understand international marketing and decisions firms make when they consider globalization. Explain how international organizations such as the World Trade Organization (WTO), economic communities, and individual country regulations impact a firm’s opportunities for globalization. ENVIRONMENT. Environment - the social and cultural forces that shape the life of a person or a population.. ENVIRONMENT. How can environment impact human response?. Past Environment. “I come from …….. Embtel Solutions provides exclusive digital marketing solutions for coaches to help you establish your presence in the online space. Aim to hit awareness and acquisition goals. Promising Transformational Growth for Direct-to-Consumer Advertisers Embtel Solutions provides real estate digital marketing services. Through this PPT you can learn that how you can grow your real estate business in 2021. Whether it is social media marketing or SEO, you will get the best marketing services or tactics for your real estate firm. Get to know about the benefits of restaurant marketing. What restaurant can do for your restaurant to grow digitally? We at Embtel solutions provide restaurant marketing services. Follow us for more information. Some benefits of understanding your marketing environment include:. Assisting you in understanding the company's competitors and the market. Supporting you in identifying your current and potential customers. Presented by. Dr. . Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . INTERNATIONAL MARKETING ENVIRONMENT. International marketing environment is a set of controllable... . Control. Marketing control is the process by which firms assess . the . effects . of their marketing activities and programs and . make . necessary changes and. . adjustments. Marketing control.