Andy Tippet Sr Marketing Manager Healthcare Americas VarTech 2014 September 18 Goals Discuss trends that are driving healthcare today Advent of the EHR Care across the continuum Advent of Analytics ID: 759859
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Healthcare Trends in North AmericaAndy Tippet Sr. Marketing Manager Healthcare , Americas
VarTech
2014, September 18
Slide2Goals
Discuss trends that are driving healthcare todayAdvent of the EHR Care across the continuumAdvent of Analytics Issues around staff productivityWhere AIDC fitsWhat it takes to succeed
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Slide3NOT GREAT – moments in healthcare marketing
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Slide4Healthcare in the past
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Injury
Acute disease
Population Disease
Slide5New Order - World health drivers
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Increasing Patient Complexity
Lifestyle Diseases
Asthma
Cancer
Cirrhosis
COPD
Type 2 Diabetes
Heart Disease
Metabolic DiseaseOsteoporosisRenal FailureStrokeDepressionObesitySTD
Increased Cost of Care
Decreasing Population Fitness
Prevalence of Chronic Disease
Slide6What do these changes mean?
It is important to treat the history of the person – enabled by the Electronic Health Record (EHR)Treatment is conducted throughout the life cycle – called the healthcare continuum
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Slide7EHRs
Enabler that support macro trends - Movement from acute (injury) to chronic care (hypertension, diabetes)Movement from Population to Individual care and back againFunction across continuum in acute and other areas Implementation in US supported by the HITECH ACT of 2009Over $10 billion has been distributed
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Slide8Relationships with key EHR Providers
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EHR ProvidersAdditional Healthcare ISVs
Slide9Where Zebra fits:the Bridge to the EHR and Patient Safety
Slide10University hospital system
Three hospital system Two are recently purchased Central location has over 800 beds Recently converted to new EHR systemWanted to alter how they identify specimens taken from the patient
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Slide11Previous system
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Slide12Challenges with old system
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Slide13Labeling at point of care – in every room
A superior process to prevent mislabelingResultsPatient, clinician, and sample are all linked in EHR with all of the attendant informationElimination of possibility of clinician applying the wrong label
Slide14Not Great Moments
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Slide15Challenge with new process
Label output devices need to be
wipeable
if moving from room to room to prevent infections from spreading
Devices need to be easy to use and manage – the goal is to simplify the process
Would need a fair number of devices – even for smaller hospitals – how are they managed?
Slide16Device management
Slide17The Chicken & Egg Problem
I need the printer on my WiFi network to configure itI can’t get the printer on my WiFi network until I configure itAnd I have A LOT of devices!
Wireless printers
We have to set customers up to succeed.
Solving this after shipping printers is
costly
Slide18Variations in configurations
Slide19Printer management today
Slide20Networked printer configuration & management solution overview
Slide21Not great moments
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Slide22Healthcare centric
Healthcare plasticsSpecialized Resins to withstand cleansing agentsTested against 40 leading agents1,000 wipes
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Healthcare Power SupplyCompliant with IEC 60601-1Prevents sparking Safe for patients AND clinicians
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Slide24Chief Information Officer – PrimaryChief Technology Officer – Primary IT Directors (seamless integration, budgets, business value)Chief Nursing Officer (employee morale, enhance patient experience and reduce cost) – See Profile Clinical Informatics Director / Chief Nursing Information OfficerChief Medical Information Officer – See ProfileLaboratory Director: Influencer (Performance) – See ProfilePharmacy Director: Influencer (Performance)Registration/Admitting Director: Influencer (Performance) and User (Efficiency)
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Who did we talk to?
Patient Safety Committee Members
Slide25Last not great moment
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Slide26What it takes
Focused sales team This does not work by sending the retail rep to a hospitals Focused Subject Matter ExpertNot a sales rep, a workflow and HC consultant Software expertise – both Zebra’s but really knowledge of the hospital operating systems and EHRs Focusing on different areas of the hospital, with different ISVsPatience Healthcare sales take a LONG time to come to fruition
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