KNOWLEDGE POINT WHO USES CELEBRITIES The use of celebrities in advertising varies enormously around the world
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KNOWLEDGE POINT WHO USES CELEBRITIES The use of celebrities in advertising varies enormously around the world

Its highest in Japan and Korea where over 40 percent of TV ads feature celebrities and lowest in Ukraine Sweden and Canada where the proportion is under 5 percent It is 10 percent in the US and 12 percent in the UK There is no pattern of celebrity u

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KNOWLEDGE POINT WHO USES CELEBRITIES The use of celebrities in advertising varies enormously around the world




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Presentation on theme: "KNOWLEDGE POINT WHO USES CELEBRITIES The use of celebrities in advertising varies enormously around the world"— Presentation transcript: