PPT-Part 4 Product Decisions

MARKETING 17e Hult Pride Ferrell 2014 Cengage Learning All Rights Reserved This edition is intended for use outside of the US only with content that may be different from the US Edition May not be scanned copied duplicated or posted to a publicly accessible website in whole or in part. Part II Allows you to record your wishes about health care in writing Part III Tells you how to revoke or change this directive Part IV Makes your directive legal C My Alternate Agent This person will serve as your agent if your agent named above i Ministry of Health Malaysia. Jalan Universiti, . 46730 Petaling Jaya, Selangor. Tel : 603-78835400 Fax : 603-79562924 . Website : . www.bpfk.gov.my. Email : nik@bpfk.gov.my. WHO Collaborating Centre . Product, Services, and Brands: Building Customer Value. Marketing Mix. Product, Services, and . Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. Chapter 20. 1. Learning Objectives. 2. Describe and identify information relevant to business decisions. Make special order and pricing decisions. Make dropping a product and product-mix decisions. Make outsourcing and sell as is or process. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. Mix . and Marketing Plan. Marketing Mix. Every plan will be different because every business is different. .. Decisions about the Marketing Mix – . 4 . P’s – is the foundation of a marketing plan.. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. DECISIONS. !. DECISIONS . DECISIONS. !. DECISIONS . DECISIONS. DECISIONS . DECISIONS. LEGIT!?!?. What is a consumer?. Consumer. -Anyone who uses a service or a product. . What is consumer health?. Consumer Health. . Session Outline. What Is a Product?. Product . and Service Decisions . Branding Strategy: Building Strong Brands . Services Marketing . What is a Product?. Product. Anything that can be offered to a market for attention, acquisition, use, or...