advert Lucia Siliprandi THE ADVERT WHAT IS IT Its an announcement composed of text and images in a newspaper magazine on television or on a poster about something such as a ID: 447164
Download Presentation The PPT/PDF document "Planning an" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Planning an advert
Lucia
SiliprandiSlide2
THE ADVERT
WHAT IS IT?
It’s an announcement composed of
text and images in a newspaper, magazine, on television, or on a poster, about something such as a product, event, or job.
Link:
http://www.ipvalle.it/comesifa/pagpubb.htmSlide3
Internet
Basically Internet has changed advertising
what works
what is expectedThere are a lot more options with the web, such as ads interrupting streaming videospop-up ads
radio-like announcements on Spotify or Pandora for exampleSlide4
The elements
of
an advertHeadlineBody copy
Logo VisualPay off or slogan
the text indicating the nature of the article below it
the main text
The graphic mark or symbol
Image
Summarizes the positioning of the company or of the
productSlide5
Link:
http://www.ipvalle.it/comesifa/pagpubb.htmSlide6
Advertising
campaign
We have different steps
Briefing process
Info and data researchcopy strategy, ar advertising strategy
Budget
setting
Media selection
FeedbackSlide7
BRIEF
It is a document confirming understanding between a client and an advertising agency on
Objectives of an advertising campaign
Identification of the targeted audienceStrategies to be adopted in reaching the audienceThe timeframe of the campaignBudget
total estimated costsSlide8
MEDIA PLANNIG
Which one (s) ???
Press
RadioTVCinemaOutdoor posterAND..Slide9
Media planning
SOCIAL MEDIA
WHICH ONE (S) ???
YouTube GoogleFacebookPop-ups on appsAnd so on …
………….…………….…………………….And so on …