Dialogue on the Implications for Library Collections and Publisher Programs Rebecca Seger Senior Director of Institutional Sales Oxford University Press Luke Swindler Collections Management Officer UNC Chapel Hill Libraries ID: 417837
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Print & E-Books Use in Tandem –Dialogue on the Implications for Library Collections and Publisher Programs
Rebecca Seger
Senior Director of Institutional Sales, Oxford University Press
Luke Swindler
Collections Management Officer, UNC Chapel Hill LibrariesSlide2
OUP print book sales to academic libraries 2012-2015Slide3
UNC Print Book Circulation TrendsSlide4
Print Books Circulation Trends ImplicationsAs libraries buy more print books, their aggregate circulation declinesIncreasing print acquisitions will not change this situation
Print inevitably becoming marginal niche, especially with the growing acceptance of e-booksE-book availability further depresses circulation of print counterparts, especially when they become accessible before printUNC’s e-books strategy accelerates the print decline & marginalizationSlide5
OUP Reactions/Responses to Print Books Trends & ImplicationsWe currently publish more than 6,000 titles a year worldwide, in a variety of formats.
Our range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.Monographs make up 1/6 of our publishing output Slide6
E-books Usage TrendsAs libraries buy more e-books, their aggregate usage increasesE-book usage growth exceeds increase in the number of e-books UNC acquires
E-books now greatly exceeds print circulation at UNC—a trend that not only will continue but also probably accelerateSlide7
UNC E-Books vs. Print Books Use Comparisons8 publishers/vendors representing the e-book platforms with the largest number of titles in UNC collections alone registered 881,682 uses—or more than all print circulation for all publishers
When standardized for total monographic titles available, the relative levels of use are even greater:3,915,878 print titles as of 6/1/2015 registered 597,197 circulations in FY2013/2014, for a ratio of .15
245,442 e-books for these 8 publishers/vendors registered 881,682 uses in 2014, for a ratio of 3.6—or >23X than print booksSlide8
Median Requests Per TitleJan ’13 – Sep ’15, All TitlesSlide9
Titles Used Per Term
Year 1 Usage (May12-Apr13)*
Year 2 Usage (May13-Apr14)
Year 3 Usage (May14-Apr15)
All Owned Titles
22462
56742
75769
25% increase
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Top Used Titles, Jan ’13 – Sep ’15
All Titles
Module
Press
Uses Jan13-Sep15
Tomorrow's Table
Biology
Oxford Scholarship Online
2236
A Reformation Debate
Religion
Fordham University Press
1370
Rose's Strategy of Preventive Medicine
Public Health and Epidemiology
Oxford Scholarship Online
1109
Applied Longitudinal Data Analysis
Public Health and Epidemiology
Oxford Scholarship Online
928
Europe Undivided
Political Science
Oxford Scholarship Online
782
How Congress Evolves
Political Science
Oxford Scholarship Online
596
Brain–Computer Interfaces
Neuroscience
Oxford Scholarship Online
591
Buddha Is Hiding
Sociology
University of California Press
570
Black Magic
Religion
University of California Press
556
Nutritional Epidemiology
Public Health and Epidemiology
Oxford Scholarship Online
546Slide11
Changing Library Collections ContextsShift of collections from predominance to prominence
Shift from finite collections towards infinity and the leveling affectShift from book scarcity to abundance, if not ubiquityShift from collections of record to collections of use Shift in answering the question of “how good are the collections?”Slide12
Changing Book Publishing ContextsAdapting to a world where quantity of use is measured more importantly than quality of use – how do you publish/should you publish for that and not for the advancement of scholarship, even in a niche field?Slide13
Changing Library Book Collecting StrategiesPrint books title-by-title acquisitions as a loser proposition & strategies for cutting losses
E-books en bloc acquisitions as a value proposition & strategies for maximizing academic supportMoving from an overall quantitative to qualitative approach to building library collections—and its negative impact on print circulationSlide14
Achieving Quantitative Excellence QualitativelyUNC e-books from specific core publishers—the top 100K holdings
UNC e-books from categorical core publishersSlide15
Changing Book Publisher StrategiesFind better and cheaper production processesPrice rises in the most niche areas if fewer will continue to buy – whether in print or digital to cover the costs
Publish more non-monographic content and reduce monograph production Create better tools to enable readers to buy their own print/digital copies when reading a library licensed ebookSlide16
ConclusionsSlide17
Thank you!