The Value of an Intuitive Interface wwwrankedonecom 5719333706 Michelle Chance CEO Ranked One Inc 5719333706 michellerankedonecom inforankedonecom Michelle has been creating websites for about 20 years and implementing ID: 255701
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Slide1
Where’s the Darn Button?The Value of an Intuitive Interface
www.ranked-one.com
571-933-3706Slide2
Michelle Chance, CEO
Ranked One, Inc.571-933-3706
michelle@ranked-one.com
info@ranked-one.comMichelle has been creating websites for about 20 years, and implementing Tridion since 2006. Ranked One’s clients are primarily Fortune 500 companies, government agencies, and non-profit organizations.Ranked One offers both end-to-end solutions and specialized staff augmentation in support for Tridion CMS implementations, ECRM Solutions, Customized Decision Support Systems, system integrations, and training.
IntroductionSlide3
How many times have you become frustrated when searching for information on a website? What makes you frustrated?
The Problem
Learn how to avoid the common pitfalls and leverage SDL
Tridion’s
power to deliver a better user experience.Slide4
“There is too much information on this page”
“I know what I want, why are they making it so hard for me to get to it?”
“
The website I was just on disappeared. Where did it go? How do I get back to it?”“There was a button here before and now it’s gone”“Why does the Contact Us link keep moving all over the page as I move through the site?”“27,153 search results! How do I find what I want?”“I’m getting errors…where do I go to fix them? How do I fix them?”“I am unable to tell if this content is current or outdated”“Why must I register on the site?”
What are YOUR pet peeves?
User ObstaclesSlide5
Facts:
Most people don’t go beyond the first page of search results when using search enginesA 30% Bounce Rate is considered goodYou have about 3 seconds to convince the User that your website is worth reviewingPeople spend 1-2 minutes on detail pages they care about
Reality CheckSlide6
Your Main Goal:
Make visiting your website an enjoyable and rewarding experience for your Users.
Happy customers are repeat customers!Slide7
DEFINITION:
A Target Audience is the primary group of Users that are or will become customers and regularly access your information.Stakeholders may or may NOT be your target
audience
If it’s an eCommerce site, these are the people who will or have bought productsYou can’t please all of the people all of the timeWho is your Target Audience?Slide8
Step 1: Basic Usability Testing
Conduct 5 interviews of various types of UsersUse this data to create Personas
Have at least one person from each User Group
Ideally observe these Users working on the current site to understand how they interact with the content and where the challenges areStep 2: Taxonomy (Card Sort)Organize your content into categories and sub-categoriesUse this data for your Categories and Keywords for content metadata taggingUse this data for creating the organization of your Structure GroupsStep 3: Gap AnalysisIdentify the issues/challenges that exist between how the website is set up currently, and what the Users need it to do for themUse this data to create a list of improvements to make the websiteBetter OrganizedEasier to NavigateConsistentSearchableHelpful
User-friendly
Quick User Interface ProcessSlide9
Navigation Solutions
“I can’t go back to the previous page
”
“The
website I was just on disappeared.
Where
did it go
? How do I get back to it?”
“I can’t go back and correct what I typed in
”
Design Solution:
Carefully design your navigation links to allow Users to move through the site easily and efficiently; don’t rely on the browser’s buttons for your website.
Open files and other’s websites in a new browser window so Users can always navigate back to your website.
All types of forms should give the Users the option to skip a section, go back to a section, and review and edit their input prior to submission.Slide10
Organization Issues
“I can’t find what I’m looking for
”
“There is too much information
on
this page.”
Design Solution:
Don’t overload your audience with too much information per page.
Remove clutter.
Present information in a consistent manner.
Minimize the number of pages one must click through, but not at the expense of a page that scrolls on and on.
Always give User the option to “Browse” through your content or “Jump” to the conversion.Slide11
Consistency Solutions
“
There was a button here before and
now
it’s gone
”
“Why
does the Contact Us link keep
moving all over the page as I move
through the site?”
Design solution:
Streamline page layout throughout your site.
Create a Master Template to be set as the global parameters for all of your pages so they are consistent.
Global Headers and Footers make maintaining that consistency easy.Slide12
Ease-of-Use Solutions
“
Why must I register on the site
?”
“I know what I want, why are they making it so hard
for me to get to it?”
Design solution:
Reduce the number of steps to the conversion.
Only ask for the information you MUST have to allow for hassle-free browsing.Slide13
Search Solutions
“27,153 search results! How do I find
what I want?”
“I have to start the search AGAIN!!! Why can’t it just
remember what I asked for?”
Design solution:
Use terms you Users will likely use versus terms used within your company, and avoid acronyms.
Carefully design your taxonomy so the Categories and Keywords you use to tag your Components will really help your Users find what they are looking for.
Offer Users advanced search features like filters and faceted search so they can manually manipulate the data to drill down to what they are looking for.Slide14
Feedback/Support Solutions
“I’m getting errors…where do I go to
fix
them
? How do I
fix
them
?”
“I am unable to tell if this content is
current
or
outdated
”
“Who do I
ask
for help
?”
Design solution: Provide straightforward, easy-to-understand error messages. Make sure that the placement of the error message will be easily visible by the Users regardless of their device or screen size.Provide timestamps on the content to indicate when it was last updatedHelp the Users help themselves by giving them the tools to find answers and contact the organization if they need to. Include contact information on every pageProvide a detailed FAQs page and an easy-to-find link to itProvide Users a Feedback Form so they can communicate with you and provide you with comments and suggestionsSlide15
Is all of your content organized into categories and sub-categories and reflected in your navigation?
Is your content concise and current?
Are you using standardized templates and Global Headers/Footers to ensure your navigation is consistent?
Does your navigation allow Users to freely move from page to page, make edits to forms, and always opens up a new browser window when a file or another website is being accessed?Is your Search intuitive to your Users (their language, technology level, geared towards their needs), and provides them with the ability to fine-tune their search results via filters, faceted search, etc.?Is your Contact Information easy to find and accessible from every page?When the information on a form is validated, are the error messages clearly visible to the Users and explain what needs to be modified?
Have you set up your website with the fewest number of barriers possible, by only collecting the data you MUST have instead of what you want to have?
Whenever possible, include time to observe a sample of Users doing usual tasks on your website to see how they really interactive with the content versus what your best guesses are.
Quick Resource to Ensure UsabilitySlide16
Case Studies: AverySlide17
Case Studies: AverySlide18
Case Studies: Motel 6Slide19
Case Studies: Sallie MaeSlide20
What are your
challenges on your projects?Ask the Expert
Michelle Chance, CEO
Ranked One, Inc.571-933-3706michelle@ranked-one.cominfo@ranked-one.comSlide21
Where’s the Darn Button?
The Value of an Intuitive Interface
www.ranked-one.com571-933-3706