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YES BANK LimitedMedicinal & Aromatic PlantsMarket in India

Food and Agribusiness Strategic Advisory & Research Group




Medicinal & Aromatic Plants (MAPs)Global MarketDomestic MarketGovernment SupportChallengesRoadmap

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Medicinal & Aromatic Plants (MAPs)

Medicinal & Aromatic Plants (MAPs) are of utmost important from the view point of their medicinal properties, role in economic, social, cultural & ecological aspects and returns to the farming communityHistorically, major cultivation and consumption of the MAPs was done largely for local subsistence and it forms part of traditional medicine system across the worldMAPs find several important applications in drug formulation, perfumery, health products, food flavouring & supplements, cosmetics, toiletry, animal care products etc.Out of 45,000 plant species present in India, 15,000–20,000 are known to possess medicinal propertiesOut of these 15,000–20,000 plants, 7,000–7,500 are being utilized in Indian System of Medicine (ISM)

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Global MAPs Market

Currently global herbal industry is valued at over INR 7200 bn and expected to reach USD 7 trillion by 2050Major factors contributing to growth of global MAPs market areConcerns for healthcareMarketing and branding of productsChanging demographics and customized requirementsGlobal market for MAPs is largely dominated by China, Japan, France, Germany, Italy, Spain, UK and USAIn the global herbal export, the share of India is very minimal (~1.6%)Of this, 2/3rd is exported in the form of raw herbs Buyers increasingly expect verifiable labels, codes of conduct and management systems. Regulatory requirements also increasingly stipulate independently-verified standards of cultivation, harvesting and manufacture.

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Indian MAPs Market

India is ranked sixth among the 12 mega diversity countries globally and home to a variety of important medicinal plant speciesThe domestic trade of the AYUSH industry is of the order of INR 90 - 110 bn. Sector is dominated by micro, small and medium enterprisesFarmers generally practice mixed farming and cultivation of MAPs generates an estimated 40 million days of employment per annum in the countryThe country is one of the leading producers of essential oils among MAPs (over 30,000 MT per annum) During last few decades, the exports of herbal products from India has increased ~ INR 5.81 bn in 1995-96 to ~ INR 17.13 bn in 2010-11

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Government Support - AYUSH

The Ayurveda, Yoga and Naturopathy, Unani, Siddha & Homeopathy (AYUSH) industry represents the traditional form of Indian medicineThe Ministry of AYUSH is formed in 9th Nov 2014 for providing more healthcare to the public. The Department of Indian Medicine and Homeopathy (ISM&H) was created in March 1995 and renamed as Department of AYUSH in Nov 2003, with a view to providing focused attention to development of Education and Research in Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy systems. AYUSH has the potential to contribute positively to national health programme by providing traditionally and historically proven healthcare solutionsSince the creation of a separate Ministry, there has been a substantial thrust to increase in the infrastructural facilities under AYUSH systems in the country.

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National Medicinal Plants Board (NMPB)

The resource base of AYUSH medicines is largely plants. National Medicinal Plants Board (NMPB) under the Ministry of AYUSH has been established in Nov, 2000 to coordinate all the matters relating to medicinal plants, like sustainability, conservation, cultivation, quality assurance, protection of Traditional Knowledge, issues related of access and benefit sharing etc. The Board was and acts as advisory body t Ministries etc.Currently, National Medicinal Plants Board (NMPB) is implementing two schemes: Central Sector Scheme for Conservation, Development and Sustainable Management of Medicinal PlantsCentrally Sponsored Schemes of National Mission on Medicinal PlantsThe cluster approach is also being promoted for MAPs, with cultivation hubs in each region being developed with Processing Zones equipped with facilities for value-addition, processing and marketing, including export. Details on

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Rapid urbanization through deforestation and unscrupulous harvesting of the natural vegetation has resulted in species and habitat lossLow level of standard technological advancements and low investments in R&D in this particular sectorLack of availability of quality seed material and high yielding varieties resulting in low economic returns and disincentive for farming communityLow level of extension activities to make farmers aware of the high benefits of the MAPsUnavailability of standard guidelines and referral laboratories for monitoring quality of raw drug pesticide residue other adulterant contaminationsLack of authentic database on production, productivity, demand-supply gap on MAPs

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Identification and conservation of specific zones where MAPs grow naturally and their conservationConservation and management of available germplasm with the help of advanced and standard technology for sustainable cultivationDevelopment of standard good agricultural practices for various MAPs as per the agro-climatic suitabilityEncouraging private sector investments in R&D under PPP structure for introducing high yielding and hybrid seeds and varietiesPromoting large scale cultivation of MAPs by following standard practices and encouraging various forms of contract/corporate farmingInterventions in the post harvest management infrastructure for value addition in MAPsBut where is marketing…

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For the sector to grow successfully, there is a need for stable supply and bulk orders, improved quality, clarity over the role the trader/agent middle man and incentives for sustainable sourcing.Transparent sourcing and of high quality medicinal products and tie-up with partners having extensive market outlets can increase our trade with EU and US marketsHigh decibel scientific marketing of MAPs needed under ‘Brand India’ to wake-up the value chain participants...the domestic and distant markets and the industry from slumber a sustainable pull creation is requiredThere are lots of apples in traditional Indian MAPs which can keep doctors away.And I have not touched the traditional knowledge systems of our country

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Presently, there are 3631 hospitals with about 57733 beds, 26102 dispensaries, 7,36,538 doctors, 519 educational institutions with admission capacity of about 29101 UG student and 3604 PG students and 9044 drug-manufacturing units under AYUSH systems. Under NRHM, AYUSH facilities have been co-located with 331 District hospitals, 1885 CHCs and 8461 PHCs.





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