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Wheal Martyn Trust Registered Office Lidn Park Quarry Crescent Pennygillam Industrial Estate Launceston Cornwall PL15 7PF Trading at Wheal Martyn Carthew St Austell Cornwall PL26 8XG ID: 1015008

wheal martyn cornwall clay martyn wheal clay cornwall west heritage china people trust lakes south industry charity development trustee

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1. Trustee Information PackWheal Martyn TrustRegistered Office:Lidn Park, Quarry Crescent, Pennygillam Industrial Estate, Launceston, Cornwall, PL15 7PFTrading at:Wheal MartynCarthew, St. Austell, Cornwall, PL26 8XGTel 01726 850362 Website www.wheal-martyn.comCharity Number 1001838

2. IntroductionWheal Martyn’s charitable objects approved by the Charity Commission are:To secure for the benefit of the public the preservation, restoration, improvements, enhancements and maintenance of features and objects of historical and industrial interest in the area of St Austell and the surrounding districts of Cornwall, including the provision of an industrial museum relating to the china clay industry and the organisation of meetings, exhibitions, lectures, publications and other forms of instruction relevant to the historical and industrial development of central CornwallJoin us as a Trustee If you would like to have an informal chat about the role please contact our Managing Director, Colin Vallance on 01566 771930 or cvallance@swlakestrust.org.ukTo apply for the role please email Colin detailing why you are interested in becoming a Trustee of Wheal Martyn and what you believe you can bring to the role.Wheal Martyn is an independent charity and registered company limited by guarantee, with its own charity and company number. It was acquired in 2010 by South West Lakes Trust which is a Corporate Trustee of the charity.ContentsPageIntroduction 2Strategic Framework3Wheal Martyn4Background5Our Heritage and its importance6Local context7Future Plans8Business Plan Objectives 2016 – 20229Projects 10 -11Terms of reference and trustees liability12Role and required skills of a Wheal Martyn Trustee13Board arrangements and organisation14Organisation of charities and companies15Trustees and Directors16 - 172

3. PURPOSETo protect special places for people and wildlifeVISIONTo be recognised as the best regional conservation and recreation charitySTRATEGYBrilliant people with the right skills, inspiring othersClear and lean processes enabling business improvementsA protected and better understood historic and natural environmentMore people having great experiencesAn evergreen, value-added partnershipFinancial sustainability and resilienceMISSIONMore people having great experiencesVALUESWe are forward thinking and ambitiousWe are sustainable and balancedWe provide opportunities for allWe are friendly and committedStrategic Framework This Strategic Framework was developed for Wheal Martyn’s corporate trustee - South West Lakes Trust. The objectives of both charities are however intrinsically linked and Wheal Martyn contributes to the delivery of this wider strategy.3

4. Wheal MartynWheal Martyn Trust was established as a charity in 1974 to preserve and make accessible the heritage and artefacts associated with Cornwall’s important china clay mining industry.Located near St. Austell, in the heart of Cornwall’s ‘Clay Country’ the Accredited Museum occupies two former Victorian china clay works, much of which is a Scheduled Ancient Monument. The Wheal Martyn Clay Works is preserved in its working state and is the only example of its kind, we believe in the world, which is preserved and publicly accessible.The site comprises 26 acres, including ancient woodland, nature trails, an interactive Discovery Centre, Children's challenge trail, working waterwheels and a spectacular viewing platform over looking a modern working clay pit. The museum holds an extensive collection of artefacts ranging from industry tools and machinery to social history objects. Offsite, in the stewardship of the museum’s China Clay History Society volunteers, Wheal Martyn holds an extensive documentary and photographic archive relating to the china clay industry.The charity operates its own trading subsidiary which includes a cafe, gift shop and meeting room facilities.We have an active volunteer base contributing to numerous aspects of our work ranging from meeting and greeting visitors to conserving artefacts, researching exhibitions and maintaining the grounds.Between April 2015 to March 2018 Wheal Martyn was a partner in an Arts Council England funded Major Partner Museum Programme, led by Cornwall Museums Partnership, through which Wheal Martyn is developing various aspects of its work, including collections care and developing new audiences.4

5. BackgroundSince South West Lakes Trust became the Corporate Trustee of Wheal Martyn in 2010 it has worked, with the support of Cornwall Council, to revitalise the charity after a period of decline in order to build a successful and sustainable future for the museum. During this period we have established, and reviewed, our strategy and business plans and grown visitor numbers from c12k in 2009 to over 21k in 2016. We have also re-established our curatorial, educational and community engagement functions and established detailed plans to inform the future preservation needs of the museum collections and historic buildings (most of which form part of the Scheduled Ancient Monument). Having put many of the foundations in place and achieved organic growth we are now in a position to drive forward plans to achieve a step change in visitor numbers, which is essential to the long term sustainability and resilience of the charity. Broadening our audiences is key to growing our visitor numbers. Our Clay Works project is the first phase of this is the development (see page 9). OPPORTUNITIES In addition to the Clay Works project Wheal Martyn currently has a number of other key strands of work and opportunities:Completion of Arts Council England (ACE) funded Major Partner Museum programmeACE funded National Portfolio Organisation programme 2018-22Cornishware project –working with T G Green & Co Ltd to develop at pottery at Wheal MartynWorking with EcoBos to establish plans to take on management of green space within a new Garden Village at West CarclazeInvolvement in St. Austell’s Clay Town initiativeWorking with the Cornish Mining World Heritage Site to realise Wheal Martyn’s role as the WHS Area Centre for mid-CornwallParticipation in HLF’s Heritage Ability project in the South West5

6. An industry of national importance – As the traditional tin and copper mining industries in Cornwall started to decline in the late nineteenth century, the china clay industry grew and far outstripped these industries in size, economic contribution, its development of mining technology and research into micro-mineralogy. The value of china clay sold to date is more than double the value of tin and copper sold from Cornwall, estimated at around £14 billion. The potential of china clay as the ‘secret’ ingredient in Porcelain was discovered in 1746 by William Cookworthy, a Quaker Apothecary from Plymouth. He patented his formula for hard-paste Porcelain in the UK in 1768, before opening a pottery in Plymouth which later moved to Bristol. The industry which arose from this discovery has seen the transfer of scientific and technological innovation from Cornwall across the world and the export of china clay across the UK and the globe to be used in products ranging from those we all use every day such as paper and ceramics to the more unusual such as components in spacecraft and pharmaceuticals. The company English China Clays Ltd. (now part of Imerys Minerals Ltd.) was one of the UK’s top 100 companies and leading exporters in the 1980’s and the industry was a driver of the Cornish economy for 100 years. Unique Site – The Wheal Martyn site is located within two former Victorian Clay Works, one of which is preserved in its working state and is the only example of its kind which is open to the public. It marks a period of the industry’s history spanning from the 1820s through to the 1960s when the industry was labour intensive and physically hard. This is in stark contrast to the modern industry which is largely mechanised. The site contains a unique collection of working mining machinery and is designated by Historic England as a Scheduled Ancient Monument. As the modern industry continues today, the remnants of the industry’s past are gradually eroded, leaving Wheal Martyn as the focal point for celebrating and ensuring this rich heritage remains alive for future generations.Our heritage and its importance6

7. Wheal Martyn is located in the heart of Cornwall on the edge of Cornwall’s largest town, St. Austell, with a population of c22,000.Cornwall suffers from high levels of deprivation with a high proportion of the population whose daily lives are limited, to some extent, by disability. St. Austell and the surrounding China Clay area is no exception, suffering from real economic and social issues including low incomes, low housing affordability and problems with overall health and wellbeing. The number of people living with limiting long term illness is above the national average and up to 22% of children are reportedly living in poverty.As the focal point for the celebration of Cornwall’s iconic china clay industry, which shaped the landscape and lives of people in mid-Cornwall, Wheal Martyn is well placed to play a key role in addressing some of these issues as part of wider local aspirations to reverse the fortunes of St. Austell, the China Clay area and its peopleWheal Martyn aims to offer new opportunities for our communities to be engaged with and inspired by their heritage, helping to build pride, confidence and a sense of place in our young people through the provision of inclusive activities, exhibitions, innovative volunteer programmes and practical heritage skills training. We will also seek to improve the physical accessibility and condition of our unique historic buildings and create enjoyable and meaningful experiences for more people.Local context7

8. Our MissionTo sustain, at the heart of Cornwall’s Clay Country, a place for everyone to celebrate, discover and learn about Cornwall’s china clay industry, past and present. An industry that changed people’s lives locally and across the world.Strategic PlanWheal Martyn Trust has a Strategic Plan which supports the delivery of our charitable objects, focusing on the following areas: Sustainability and resilienceScheduled Ancient Monument and Collections ManagementPublic enjoyment, education and communicationOrganisational development (including workforce)Efficiency and growthAudience development prioritiesThe local community; families and young people; people with disabilities; educational visits; the non-specialistEquality and diversity prioritiesYoung people; people with disabilities; people from socio-economically deprived backgroundsFuture plansKey Facts 2017/1824.5k annual visits by public1,662 volunteer days given2,132 people benefitting from education sessions60 volunteers helping at our site3,294 instances of community engagement99 events hostedOver 240 members of the China Clay History Society8

9. To develop the workforceIncrease capacity and develop trustees, employees and volunteers with the right skills to inspire others and deliver our organisational goals.  To be achieved through planned training and development of staff and volunteers, effective board development, succession planning, financial growth and by providing a safe, challenging and enjoyable working environment. To deliver the charity’s objectivesCarrying out preservation work to the collection and built heritage, making them increasingly accessible to a wider audience and enhancing the visitor experience.  Providing and further developing inspiring engagement opportunities and continuing to build stronger links with the community.  To be achieved through building capacity, ensuring continued curatorial input and delivering key preservation, inclusion, educational and community projects, supported by Cornwall Council and other charitable and private sector contributors.To delight our visitorsIncreasing visitor numbers by attracting new and repeat visits which will maximise the impact of the Charity for people while also supporting its financial viability.  To be achieved through delivering outstanding customer service, excellent communications, a growing activity and temporary exhibition programme and planning for key improvements to displays, interpretation and the visitor experience, which appeal to a broader audience. To plan for, and deliver, long-term financial sustainabilityEnsuring the artefacts, archives and buildings which demonstrate this important aspect of Cornwall’s industrial heritage are effectively preserved for the future and enabling a wider and increasingly diverse audience to learn, be engaged and inspired by them.  To be achieved through broadening income streams, increasing visitor numbers, effective fundraising and delivering a growing contribution from the trading subsidiary to reduce reliance on one funder.Business Plan objectives 2016-20229

10. In 2016/17 Wheal Martyn developed a long term Masterplan for the site and a new Interpretation Strategy. These alongside a Conservation Management Plan for the Scheduled Ancient Monument and a professional audit of the museum collection guide and inform our work. Arising from our Masterplan we are currently developing the following two priority projects:Clay Works ProjectReaching out to a more diverse range of people by overcoming barriers, offering new opportunities, extending our activity programme and creating better facilities whilst preserving parts of the rich industrial heritage at Wheal MartynThe Clay Works project will be instrumental in realising aims to broaden our audiences and be a catalyst for a step change in the growth of visitor numbers, both vital for increasing the reach of the charity and enhancing its sustainability and resilience to ensure that the collections and buildings in its care are effectively preserved and accessible for the long term. The project involves the preservation of historic buildings and the adaptation of an industrial heritage building into a creative learning and activity space and a gallery for temporary exhibitions. In addition, a team of practical heritage volunteers will be recruited and trained to carry out further preservation work across the site during and beyond the projectCornishware ProjectWe are working with the well-known ceramic producer, Cornishware, who are moving production of their ceramics from China to Somerset but also wish to set up a satellite pottery in Cornwall to showcase their brand which uses Cornish china clay in its production. With Cornishware we plan to establish a pottery within a former maintenance building which will form part of the visitor route and attract new visitors to Wheal Martyn.Capital projects10

11. Other key projectsNational Portfolio Organisation (NPO) programme – Wheal Martyn is a partner in the 2018-2022 Cornwall NPO programme, led by Cornwall Museums Partnership and funded by Arts Council England. For Wheal Martyn the programme includes investment in its collections management and care, and participation in Cornwall’s new Citizen Curator programme which will engage a more diverse range of people with our collections work. It also includes investment in the development of temporary exhibitions and in a programme of work focussed on young people and health and wellbeing. An Exhibition and Engagement Officer for the Clay Works! project will also be part funded through the NPO programme.St. Austell Initiatives – Wheal Martyn is keen to be a key player in the regeneration of St. Austell and the wider Clay Country area and is working closely with key initiatives within the town including the Clay Town and Whitegold projects. As part of this the development of the Clay Works! project will add to the cultural offer in the area, adding to the critical mass needed to establish St. Austell as a tourist destination.West Carclaze – We are working with EcoBos who are developing the plans for the new Garden Village nearby. The housing development which will be a national exemplar of innovative development, will comprise nearly 1,500 home and 140 hectares of greenspace. With EcoBos we are establishing plans for Wheal Martyn, with expertise from South West Lakes Trust, to manage the greenspace for conservation, recreation, access and education ensuring it remains accessible for the public benefit in the long term. 11

12. Name Wheal Martyn TrustMembership The minimum number of trustees is 3 but there is no maximum. There are currently three trustees plus a corporate trustee (South West Lakes Trust)Serviced by The Board of Trustees is serviced by the company secretary Diane BassettFrequency The board currently meets bi-monthlyQuorum Two persons or one tenth of the membership whichever is greaterChair Mr John WoodStatus Trustees will be independentCharity Number 1001838 Company Number 01160460Trustee informationThe liability of the members is limited. Every member of the Charity undertakes to contribute such amount as may be required (not exceeding £10) to the Charity’s assets if it should be wound up while he or she is a member or within one year after he or she ceases to be a member.There is no remuneration for the role of trustee other than reasonable expenses, e.g. travel. Terms of reference12

13. Duties and responsibilitiesTo ensure that Wheal Martyn Trust (WMT) complies with its governing document, charity and company law and any other relevant regulationsTo understand WMT’s objects and ensure WMT pursues those object as definedTo ensure WMT applies its resources exclusively in pursuance of its objectsTo contribute actively to the Board role in giving firm strategic direction to the organisation, setting overall policy, defining goals and setting targets and evaluating performance against agreed targetsTo safeguard the good name and values of WMTSecure relationships, funding and support for WMT’s charitable objectsTo represent WMT at functions and meetings as appropriateTo declare any conflict of interest while carrying out the duties of a trusteeTo act with reasonable care and skill and ensure the charity complies with its statutory requirementsTo abide by the equal opportunities policies To ensure the financial sustainability of WMTTo protect and manage the property of the charity and ensure the proper investment of WMT fundsTo be aware of the Charity commissions guidance “ The Essential Trustee”Required SkillsRequirements of a Trustee:A proven track record in business or relevant occupation/experienceA commitment to serving the community (paid or voluntary)Skills and abilities:Commitment to the objectives of WMTAbility to act responsibly with other Board members in discussions/ debateAbility to express balanced opinions and listen to opinions of others: ability to challenge and debateAbility to read and understand complex subject matter and make commentSpecialist skills such as financial management, conservation, education, heritage, outdoor activities, public access, marketing and fundraisingOther requirements:Resident in or connection with the area of benefitPrepared to give up time to attend meetings and events during the day, evening and weekendsAwareness of local issues and issues linked to WMT’s objectsAppreciation of the status and functioning of charitable organisationsNot disqualified from acting as a TrusteeThe role of a trustee13

14. Board meeting arrangementsTrustees meet every other month, unless other arrangements are made the main board meeting is held at Wheal Martyn, commencing at 10.00 am and closing at 12.00 pm.Organisational structureBoard dates for 2018-19To be confirmedBoard of trusteesManaging DirectorTechnical TeamEmployees and VolunteersCompany SecretarySWLT Leadership teamBoard arrangements and organisation14

15. Wheal Martyn TrustCharity no 1001838Wheal Martyn EnterprisesCompany no 02599839South West Lakes TrustCharity no 1079966South West Lakes LimitedCompany no 03955075Wheal Martyn TrustTrustee BoardJohn Wood, ChairmanChris VarcoeMalcolm BellSouth West Lakes Trust, Corporate TrusteeDiane Bassett, Company SecretaryWheal Martyn EnterprisesNon-executive DirectorsJohn Wood, ChairmanJacky SwainEvelyn StaceyChris VarcoeColin VallanceDiane Bassett, Company SecretarySWLT Trustee BoardDavid Robertson, Chairman Malcolm BellEd MitchellJohn Lee, OBE , Vice-Chairman Dinah Nichols, CBRoger PrestonMonica ReadMatthew Boyer, Company SecretarySWLL Directors Malcolm Bell, ChairmanRoger PrestonAshley ShoplandStuart McCulloughMonica ReadAndy ParsonsDiane Bassett, Company SecretaryChief Officers of all aboveAndrew Parsons - Chief Executive Diane Bassett - Corporate Services Director James Platts – Partnerships and Business Development DirectorColin Vallance – Managing Director, Wheal Martyn TrustOrganisation of charities and companies15

16. John Wood, Chairman – moved to Mevagissey in Cornwall in the late fifties, he attended Penrice School and went to Cornwall Technical College, thereafter, John qualified as a teacher in Reading. John returned to Cornwall 40 years ago, living in a hamlet just outside the village of Roche, with his Cornish wife, Jean. John has served as Chairman of Cornwall Council and is currently a Cornwall Councillor. “Living in the heart of the ‘Clay Country’ with clay very much in the community veins, I have always been interested in its evolution from humble beginnings to the billion pound industry it is today. I care passionately that we do ensure that future generations do understand and appreciate how their ancestors worked so hard to create much of the wealth that we enjoy today.”CHRIS VARCOE, Trustee and Non-executive Director - worked in the China Clay Industry for 44 years and retired in 2015. Chris has held many roles in the industry including managerial positions in surveying, mineral planning, continuous performance improvement, environment and finally as Imerys’ Mineral Services Manager, where he had responsibility for public relations, facilities, restoration, landscaping, mineral planning and security. Chris was also a Fellow of the Institute of Quarrying.MALCOM BELL, TrusteeMalcolm is Chief Executive of Visit Cornwall, previously CEO of South West Tourism. Prior to this he was Director of Economic Development for Devon & Cornwall. He is a Fellow of the Tourism Society, Royal Society for the Encouragement of Arts, Manufacturing and Commerce and of the Academy of Food and Wine Service. He is the Chairman and a non-executive director of South West Lakes Limited and other appointments include membership of the Forestry Commission’s Regional Advisory Board and a Trustee of the Charity that oversees the Fifteen Cornwall Restaurant that helps disadvantaged youth to train to be chefs.Trustees and Directors16

17. SOUTH WEST LAKES TRUST, Corporate Trustee - South West Lakes Trust is the South West’s largest combined conservation and recreation charity and was established in 2000.  The Trust was awarded the Queens Award for Enterprise in Sustainable development in 2010. The two charities have complementary charitable objects, South West Lakes Trust’s work extends over a wide range of activities including conservation of the natural environment and built heritage, sustainable recreation, provision of safe public access and education across 50 sites in Devon, Cornwall and West Somerset.JACKY SWAIN, Non-executive Director - Jacky is the Communications and Site Manager for the Carlyon Bay development, a proposed prestigious new seaside resort. She also chairs the St. Austell Market House Community Interest Company and is Vice Chair of the St. Austell Bay Chamber of Commerce. Jacky moved to Cornwall some 22 years ago and when she’s not working she enjoys walking her Labrador in the fabulous Cornish countryside and getting out on the water of St. Austell Bay.EVELYN STACEY, Non-executive Director - Chief Executive of South West Lakes Trust from 2000-2015, her work included managing over 50 inland waters in Cornwall, Devon and West Somerset where activities are now well established. A member of the Tourism Management Institute, Evelyn serves as a Secretary of State-appointed member of the Exmoor National Park Authority and chaired the very successful HLF-funded West Somerset Mineral Railway project.  She remains involved actively in heritage matters through her membership of the Heritage Lottery Fund SW Committee.  Until recently she was Chairman of Exmoor Tourism and was also an Independent Person on police misconduct hearings for Devon and Cornwall Police.COLIN VALLANCE, Managing Director – Colin became General Manager of Wheal Martyn when it became part of South West Lakes Trust in 2010 and in 2015 took on the role of Managing Director. Colin has worked for South West Lakes Trust since 2000 , previous roles include Head of Heritage and Hospitality and Heritage and Environment Director for South West Lakes Trust. With a growing passion for heritage he chairs the China Clay History Society and is a Trustee of Cornwall Museums Partnership. Colin is a member of the South West Lakes Trust Leadership Team.Trustees and Directors cont.17

18. Wheal Martyn TrustLidn Park, Quarry CrescentPennygillam Industrial EstateLauncestonCornwall PL15 7PFTel 01726 850362 Visit our websitewww.wheal-martyn .comEmail us atinfo@wheal-martyn .com