IRI Quarterly Topline Report – African American Hair Care - PowerPoint Presentation

342 views
Uploaded On 2020-11-06

IRI Quarterly Topline Report – African American Hair Care - PPT Presentation

Prepared by Strategic Solutions International PERIOD ENDING April 21 2019 Due to a contractual business relationship with SSI you have access to a copy of this file If you have the proper administrative access to this secured file you should have no trouble downloading it SSI is working t ID: 816309

solutions 2019 int

Link:

Copy

Embed:

<iframe width="560" height="315" src="https://www.docslides.com/embed/816309" frameborder="0" allowfullscreen></iframe>

Download Presentation from below link

Download The PPT/PDF document "IRI Quarterly Topline Report – Africa..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Presentation Transcript

Slide1

IRI Quarterly Topline Report – African American Hair CarePrepared by: Strategic Solutions InternationalPERIOD ENDING April 21, 2019

Slide2

Due to a contractual business relationship with SSI, you have access to a copy of this file. If you have the proper administrative access to this secured file, you should have no trouble downloading it, SSI is working to protect your interests and ours, and therefore these reports are provided in the Secured format so that we can ensure that our mutual competitive advantage is protected. As such, SSI expects fairness from anyone viewing, sharing or drawing from this report, which includes attribution when excerpting or quoting. By viewing this report, you agree and accept that you will adhere to the stated terms and conditions.

Updated April, 2019

Slide3

SSI Database RestatementThe Multicultural Haircare Industry is an evolving market focused on meeting the needs of a fully engaged consumer. Due to the changing dynamics in the market, SSI is enhancing our data deliverables to align as closely as possible with consumer usage and market trends.

Starting with January 2019 data reporting, SSI will be restating our category attributions. During this 1

quarter of 2019 initiative, we will be phasing in new/revised categorizations that deliver broader insights into the Multicultural market and its impact on the entire beauty industry. What this means for you is that over the next three months you may see:

New segments/subsegments emerging or combinedProducts shifting from one segment to anotherMore descriptive language reflective of current category dynamics and macro trendsThe ultimate purpose of this restatement is to expand our collective knowledge of what influences shopper buying decisions and to provide our clients with best in class analytics to support the growth of their business.We will communicate periodic updates on our progress and how the enhancements are impacting our data deliverables.

Thank you for your partnership as we continue our mission to provide you with market leading analytics and shopper insights.

Updated April, 2019

Slide4

IRI – MULO period ending

2014, 2015, 2016, 2017, 2018 and

4/21/2019

CATEGORY SALES

African American Hair Care*

52 weeks ending – April 21, 2019

821M (+5.7% vs. YAGO)

161M Units (+4.2% vs. YAGO)

Slide5