PPT-3-year Content Strategy

201718 201920 Content that CREATES THE CONVERSATION FIRES THE IMAGINATION TOUCHES THE HEART 1 Strategic Summary THE PURPOSE. jjgnetiapillars httpwwwadaptivepathcom Jesse James Garrett 9 July 2003 adaptive path The most successful Web teams build their team structures and their processes on these nine essential competencies Project Management The hub that binds all the tact Social, PR . and SEO. Chicago Social Media Marketing . Group – FEB 2015. “I knock down walls, create brand belief systems and design performance plans that deliver.”. Former journalist, internet pioneer and entrepreneur, thought leader, chief executive with vision and execution chops. The Social Media Affect. Who Cares? You Should!. Almost 100 percent (97 percent) of consumers who bought a product based on an online review found the review to be accurate.. Seventy percent of consumers look to online reviews before they buy.. Content Strategy. Why do you need a content strategy?. Up-to-date. Consistency. User . experience. Search engines. Content strategy. Which content is of interest to your target audience?. Tools and resources. How To . Create. Seriously Awesome. Content . At Every Stage. What Is Content?. Content is “valuable, relevant and consistent [materials used] to acquire a clearly defined audience” with the purpose of “changing or enhancing consumer behavior”. . Protection, Distribution & Monetization. “L3”. 2. Scenario Today. MPAA (Motion Picture Association of America. ) says Hollywood . loses 40% of . revenue . ($4 billion) to Piracy. And Piracy is on the rise – a rock-solid solution is required. Adam Broka. Hannah Gorman. Samantha Kautz. Emily Youngblood. Company Overview. Customer Base & Competitors. Growth Strategy. Strategy Execution. Financials. Conclusion. Agenda. Company Overview. Founded by Earl Tupper in 1946. Contents. Market Overview & Business Objectives. Smart TV Communication Strategy. Market share by key segments. Total CTV Market share in 2011. 45%. 40%. 35%. 30%. 25%. 20%. 15%. 10%. 5%. 0%. 2008. Create quality content to influence customer behavior. MARKETING:. The Case for Content Marketing. A cornerstone of B2B marketing plans, Content Marketing supports brand building, enhances reputation and drives lead generation. Content Strategy. Why do you need a content strategy?. Up-to-date. Consistency. User . experience. Search engines. Content strategy. Which content is of interest to your target audience?. Tools and resources. John B. Charles, Ph.D.. Associate Manager for International Science. NASA Human Research Program . NASA Enhanced Dissemination Talk: One Year Mission Edition. April 23, 2015. www.nasa.gov/content/one-year-mission. John B. Charles, Ph.D.. Associate Manager for International Science. NASA Human Research Program . NASA Enhanced Dissemination Talk: One Year Mission Edition. April 23, 2015. www.nasa.gov/content/one-year-mission. Creating . Community. Judith V. Boettcher, Ph.D. . Designing for Learning . University of Florida . judith@. designingforlearning.org. . May 14 2013. 1. St. Mary’s University – May 14 2013. Faculty Institute . Create a Successful Content Blog in a Year with This Blog Planner Create a Successful Blog in a Year with This Blog Planner It is the best guide for documenting your blog goals marketing plan content creation and social media exposure.Easy to use for both novice and experienced bloggers with pre-designed fill-in-the-blank pages and prompts to guide you in creating a professional content-driven blog.Add To Cart NowFeatures includeGoal Planning amp OverviewsBrainstorm amp Plan PostsAffiliate amp Advertiser AccountsSocial Media AccountsTrack Your Ad CampaignsSchedule Your Blogging ActivitiesContent amp Post PlannersMarketing PlannerIncome amp Traffic GoalsPlan Emails amp Newsletters8.5quot x 11quot 120 PagesIncrease Productivity amp FollowingThe PERFECT gift for a new or experienced blogger content writer website creator brand builder or any other boss babe in your lifeWe have lots of other journals so be sure to check out our other listings by clicking on the quotThe Podcaster Publicationsquot link just below the title of this book.