Benefits of Fully Modular Data Centers

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Dave . Rotheroe. Distinguished . Technologist and Strategist, HP . IT. Jake Ring. GM Structured Systems, GE Critical Power. Agenda. Container Data Center Market. HP IT Considerations. Modular Components Overview. ID: 735421 Download Presentation

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Benefits of Fully Modular Data Centers




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Presentations text content in Benefits of Fully Modular Data Centers

Slide1

Benefits of Fully Modular Data Centers

Dave

RotheroeDistinguished Technologist and Strategist, HP ITJake RingGM Structured Systems, GE Critical Power

Slide2

AgendaContainer Data Center MarketHP IT Considerations

Modular Components OverviewApplication PotentialComments and Q&A

Slide3

Case Study: Modular Data CenterMany people write-off modular data centers as applying only to scale out customers, without realizing modular enables mainstream data center operators to deploy Enterprise availability with no compromise – yet, faster, cheaper, and in right sized units of capacity.We will discuss how using standardized components and

innovative design allows the integration of both the infrastructure and IT into a modular data center solution that provides significant time savings, extreme energy efficiency, all for

lower up-front investment and lower operating cost.

Slide4

Global data center boom

55%

of the datacenters that will be processing data around the world in 2025 have yet to be built

Slide5

Modular Container Market Definitions

IT Container

Includes IT equipment, Cooling and Distribution busway

GE

PowerMOD

HP

EcoPOD

Amazon

Perdix

All-in-One Container

Includes IT equipment, Cooling and Power infrastructure

equipment

Facility Container

Only Power

and Cooling

equipment

Hybrid

Modular structure uses pre-fab rooms for whitespace, and containers for Power & Cooling equipment

Slide6

Container Datacenter Market Forecast

Volume

($B)

Containers Increasing 37% CAGR , Overall Data Center Market increasing 9.5% CAGR

$1.9

$6.6

37% CAGR

Overall Data Center (Millions of Sq.

ft

)

9.5% CAGR

Sources: IHS Research,

World Market for Containerized Data Centers, 2012

Frost & Sullivan,

“Data Center Market Update 2012”

Slide7

Container Market Drivers

Data Storage Growth

Total amount of global data grew 48% 2012 over 2011, to 2.7 zetabytes

Speed of deployment

4-6 months for containers vs. 18-24 months for “bricks & mortar”

Lower Upfront Investment

Don’t invest for all the infrastructure up front, just pay as you go

Lower Operating Costs

Modular is more efficient, higher average capacity achieved by better load matching

Infrastructure Designed to Fit Unique IT Loads

Critical

A

pplications on 2N higher redundancy, and non-critical applications on (N+1)

Slide8

Modular is Not a New Concept

Slide9

Impact of Changing IT WorldData Center power consumption shrinking (to perform the same work)Consequently, physical space required shrinksTCO of a unit of IT work continues to decrease rapidly

Efficiency breeds DemandLower Cost = Higher Demand

Incremental deployments grow revenue and profit

Slide10

Capacity options consideredTraditional brick and mortarBuild advanced energy efficient but still conventional brick & mortar data center

Known entity, high initial cost for significant capacity, lengthy funding to IT production cycleBuild “Hybrid” using a brick

& mortar whitespace with modular infrastructureLeverage the quality and savings inherent in pre-configured, factory-built facility infrastructureSimilar timeline to brick and mortar, new to everyone

Utilize a fully Containerized Modular Data Center approachDeploy the HP 240a EcoPOD with third party containerized facility infrastructure from

partner

Rapid

construction & deployment, factory racked & configured IT, likely most efficient,

new to everyone

Slide11

Selection CriteriaSelected HP IT requirements for data center space – in random orderContinuously available100.00% available (or as close to it as humanly possible)Meets

all HP IT and Real Estate requirements for concurrent maintainability and fault toleranceOptimally accommodate current and next generation IT

Ultra density space, flexible enough for different types of IT equipmentMust be capable of supporting our current and future BL-series Blade Enclosures, Moonshot, and future serversZero changes to IT or facility support modelsExisting processes, policies, and procedures applicable without compromise

Applies to both deployment and support

99.9999999

Slide12

Selection CriteriaSelected HP IT goals for any data center space – in random orderLow TCOLow initial cost, low operating cost

Highly efficient facilityIncorporate industry leading energy efficiency practices – low yearly continuous PUE average

“Right Sized” units of capacityAvoid overbuilding expensive data center capacity that may never be usedRapid timeline (from funding to IT production)“Just in time” data center capacity

Slide13

Why PODs?The EcoPOD was the optimal match for all HP IT requirementsKey factors made the HP 240a EcoPOD the clear winner

The EcoPOD met all “must-have” and all “strongly desired” requirementsHighly

available configuration – met or exceeded fault tolerant and continuously maintainable requirementsNo changes in IT or facility processes – looks and supported like a brick and mortarLower cost per kW of usable IT capacity than conventional brick and mortar buildsMuch faster timeline from funded project to production IT – compared to conventional brick and

mortar buildsEfficiency, as measured in year round PUE, exceeded all other

candidates

Slide14

EcoPODs provided best matchThe EcoPOD was the optimal match for all HP IT requirementsKey factors made the HP 240a

EcoPOD the clear winnerPerfectly right-sized units of capacity

44 racks at 674kW and 1150kW of capacity, HP IT deployed configurationsIntegrated air side economizer with DX cooling and closed loop

mode with 150% to 200% redundancyProvides incredible amount of IT capacity

Over

115,000 Cloud Servers

Or

almost

3,000

physical BL blades

Or

well over

500

HP Moonshot Chassis – almost 25,000 servers

Or

any combination of the

above

That’s

with today’s IT technology; talk to us next year…

Slide15

Why GE PowerMOD™ Container?Containerized power infrastructure at enterprise availability was optimal match for all HP IT requirementsThe Container met all “must-have” and all “strongly desired” requirements

Highly available configuration – met or exceeded fault tolerant and continuously maintainable requirements

HVAC: Ductless CRAC Split DX HVAC SystemComplete return air fan & plenum system, yielding premium temp regulationFull

2N redundancy in cooling, fans, & controls. Digital control system, with 2N PLCEconomizer “Free Air” Cooling, Direct-drive fans with

VFD

Power: TLE “

Transformerless

” UPS 500kW and 1000kW

Up to 97%

Efficient in Protection

Mode, Up to 99% Efficient in

eBoost

Mode

Unity

(1.0) Output Power

Factor, EPA

Energy Star certification

Slide16

Value

& Benefits

77% Faster Delivery, 4-5

mos.

vs. 18-24

mos.

25% Reduced CapEx and spend

rate

44% Decreased Energy Cost with Highest Efficiency

UPS

System

and

Free-Air cooling. PUE of 1.1

Maximum integration and electrical coordination of all equipment in

container

Quality Control: Container arrives on site from factory pre-tested and verified

PowerMOD

™ Mission-Critical Power System

A self-contained, rigorously designed turnkey solution delivering higher

quality and reliability

, lower costs and less risk

GE

PowerMOD

™ Container for Mission Critical

Available in Multiple Sizes & Configurations From 200kW to 1.5MW+, 50Hz & 60Hz

Slide17

PowerMOD

™ Container

DX HVAC

(2N Redundant shown)

Free Air Cooling with Air Economizer

TLE UPS and Battery Cabinets

Output Switchgear

Input Switchgear

Automatic

T

ransfer Switch

Internal Switchboard and Transformer

Security & Fire/Smoke Alarm Systems

Additional UPS System (2N, not shown)

HMI System

Power Rating

Dimensions

Cooling

250kW/500kW

20

ft x 12ft

DX

Chilled H

2

O

Evaporative

Combo

750kW/1000kW

40ft

x 12ft

Up

to

1500kW

60ft

x 12ft

Base-level standard items that can be customized to need

Slide18

Power Containers – Benefits

Saves money

Shorter depreciation period and lower tax rates

Reduced labor costs

Higher efficiencies reduce operating cost

Saves time and hassle

Single-source responsibility

Reduced installation challenges, eliminates storage and speeds

construction

Repetitive design points

Provides design flexibility

Requires less space than conventional site-built construction

Provides portability

Equipment layout and dimensional splits (when required) for multi-piece units

Slide19

Modular Simplifies the process

Input

Swgr

UPS

IT/Server Loads

Smart

Grid

Substations

Xformer

Backup

Generator

Parallel

Switchgear

Ouput Swgr

PDU

Power Monitoring

Control System (PMCS)

Fewer pieces of equipment

Less construction to manage

Saves time from cabling, testing and validation

Slide20

Is it really lower total cost?

Container deployment’s cost per kW are well below traditional brick & mortar

Building a smaller unit of capacity – only what I need – saves even more

Efficiency gains in equipment designs saves even more, and every day

Will it really be adopted more broadly?

That depends. Data Center guys are a conservative bunch, and this is new for engineers, architects, and general contractors.

But there is plenty to do

HP and GE Modular Solutions

Slide21

Virtualization penetration

Traditionally

, one server carried one workload, but compute capacity & virtualization allow

multiple workloads per physical server

Slide22

Virtualization penetrationVirtualization has a significant impact on forecasting models

Data was based on Gartner virtualization projections

An increase in the adoption rate or limit on the maximum penetration rate would affect outlook resultsPrediction: Virtualization will reach saturation point by

2018After that, sharp

increases in

data center capacity

additions

occur

Slide23

Q&A

Slide24

Thank You!Dave Rotheroe

Distinguished Technologist and Strategist HP ITdave.rotheroe@hp.com

Jake RingGM Structured Solutions

GE Critical Powerjake.ring@ge.com


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