PPT-CHAPTER 3 EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT

c 2016 by McGrawHill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied scanned duplicated forwarded distributed or posted on a website in whole or part. (chapter 4). (3. rd. semester). Meaning of Marketing Environment . Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer realizes that environmental scanning would provide them with continuous interaction between the customers and the business they are in.. INTRDUCTION. SHAREHOLDER ACTIVISM. Labour Relations Issues. Full Disclosure Issues. Proxy fights. Class-Action Lawsuits.. EXTERNAL EVENTS AND BOARD MEMBERSHIP. FRIENDLY VS HOSTILE TAKEOVERS. Poison pills. IB Business Management. Prepare a STEEPLE analysis of an organization. Explain the consequences of a change in any of the STEEPLE factors for a business’s objectives and strategy. Goals for the Chapter. Krystal Brown, Jasmine Cooley, . Aretas. Coleman, Jeremy Lewis, Terry Kerr. ‹#›. overview. ‹#›. Organization History and Life Cycle. External Environment. Mission, Goals, and Strategies. Organizational Culture and Management. Company’s . Resources, Capabilities, and Competitiveness . TEAM 5 . Jamie Bowlin, Christopher Williams, Kristine Kauneckas, & Kristen Righter. How well is the company’s present strategy working? . INTRDUCTION. SHAREHOLDER ACTIVISM. Labour Relations Issues. Full Disclosure Issues. Proxy fights. Class-Action Lawsuits.. EXTERNAL EVENTS AND BOARD MEMBERSHIP. FRIENDLY VS HOSTILE TAKEOVERS. Poison pills. . alnaim. 201100141. wael. . alkhahlan. 200901781. tareq. . alshahrani. 201001760. abdulrhman. . alzahrani. 201002400. unilever. Overview. #. Activity. 1. Group Discussion: . Revision of Vision and Mission of the College. Team 2:. Jennifer, . Marlee. , Amy, Logan, Corbin, Josh. What is External Analysis?. How to create an External Analysis?. What are the benefits and challenges of doing an External Analysis?. Brief Overview. LEARNING OBJECTIVES. THIS CHAPTER WILL HELP YOU UNDERSTAND:. How to take stock of how well a company’s strategy is working. Why a company’s resources and capabilities are centrally important in giving the company a competitive edge over rivals. Internal environment. A firms marketing system is also shaped by internal forces that are controllable by management. . These include a firms production, financial and personnel activities . eg: If Godrej company is thinking of adding a new brand of toilet soap which already have more than half dozen brands. It must determine whether existing production facilitates new brand and its expertise can be used more fruitfully.. Some benefits of understanding your marketing environment include:. Assisting you in understanding the company's competitors and the market. Supporting you in identifying your current and potential customers. Components of Business Environment. .. Business Environment. Internal Environment. Promoters/shareholders. Mission/objectives. Management structure. Internal power relation. Company image. Research & Development. Nature and Significance of environmental analysis for business decisions.. Dimensions of Business Environment.. Economics. Technological. Socio-Cultural. Political. Legal-Regulatory. Demography. Environmental and Societal . Microenvironment. Also known as . task environment . and . . operating environment. It includes. Consumers / Customers. Competitors. Organization. Market. Suppliers. Intermediaries. More intimately linked with the company than macro factors.