Claritin EXECUTIVE SUMMARY Over the last several years the OTC allergy market over the counter antihistamines has been driven by the launches of prescription drugs
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Claritin EXECUTIVE SUMMARY Over the last several years the OTC allergy market over the counter antihistamines has been driven by the launches of prescription drugs

CLARITIN launched as an OTC in 1990 and by the mid 90s was market leader Editor s note see CASSIES I In early 1995 Reactine took the OTC route It was the 1 prescription drug and it invested massively in launch advertising outspending CLARITIN 21 By

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Claritin EXECUTIVE SUMMARY Over the last several years the OTC allergy market over the counter antihistamines has been driven by the launches of prescription drugs




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