GA Remarketing: - PowerPoint Presentation

Slide1

GA Remarketing: the hero you’ve been waiting forSlide2

Introducing

Google Analytics

:

Google’s most

POWERFUL

list-building

platformSlide3

Friendly Ease of Use

Unlimited Capabilities

The power of the

Google Analytics

Audience Builder comes from two sources:Slide4

Everything can be done in the UI:No tagging or tag updates required!

Pre-made lists are suggested in builder, including SmartLists

Import additional list ideas from the Solutions Gallery

Close the task in one call!

Friendly Ease of Use:

GA is the easiest way to start remarketing*

* for clients that already have GA implementedSlide5

Unlimited Capabilities:GA is the most sophisticated way to remarket

Use any combo of 250+ variables to build perfect audience, including custom dimensions and metrics

Available everywhere:

Web, mWeb, App

Display AND Search!

Fully compatible with

Dynamic Display & Dynamic SearchSlide6

Start with simple

Expand with advanced

All Visitors

Product/Service Page

Shopping Cart Abandoners

Converters

User Engagement

(users who browsed my site for over 3 mins)

Source-based Targeting

(users who arrived on my site from Pinterest)

Cross-Session Behavior

(users who spent > R$100 in last 30 days)Slide7

DemoSlide8

Google Analytics Audience Builder:

Super

power

for super

marketingSlide9

Detailed Implementation SlidesSlide10

(once per account)Link AdWords and Analytics AccountsEnable “Remarketing Data Collection”

(once per audience list)

Create Audience List in GA

Apply list in AdWords

Bask in the excellent advertising performance

Link

Enable

Create

Apply

Bask

ImplementationSlide11

Step 1 of 3

Click here

...then here

Link

Enable

Create

Apply

Bask

Link your AdWords and Analytics accounts

(once per account)

Help center link

for more infoSlide12

choose the AdWords account you want to link

Link

Enable

Create

Apply

Bask

Link your AdWords and Analytics accounts

(once per account)

Step 2 of 3

Help center link

for more infoSlide13

pick which views to link to your AdWords account*

click here, and you’re done!

Link

Enable

Create

Apply

Bask

Help center link

for more info

* Note: this only controls which view will be allowed to see AdWords data

Link your AdWords and Analytics accounts

(once per account)

Step 3 of 3Slide14

Click here

...then here

Step 1 of 2

Enable

Create

Apply

Bask

Link

Enable “Remarketing Data Collection”*

(once per account)

*Actual UI / headings subject to change. Slide15

Step 2 of 2

Enable

Create

Apply

Bask

Link

Enable “Remarketing Data Collection”*

(once per account)

...then here

Toggle this and you’re set!

*Actual UI / headings subject to change. Slide16

Step 1 of 4

Create

Apply

Bask

Link

Create Audience List in GA

Enable

...then here...

Click here

...and hereSlide17

Step 2 of 4

Create

Apply

Bask

Link

Create Audience List in GA

Enable

pick which GA View to use for user evaluation

choose which linked AdWords acct gets this list Slide18

Step 3 of 4

Create

Apply

Bask

Link

Create Audience List in GA

Enable

Create your own list...

...or Pick a pre-configured list

...or Import from existing segment...Slide19

Step 4 of 4

Create

Apply

Bask

Link

Create Audience List in GA

Enable

Time period to use for evaluation (applicable for cross-session variables, like total purchases)

How long to keep a user in this audience

Catchy, easy-to-remember list name for simpler list management

Click here, and then *POOF* - the list is in AdWordsSlide20

Same as for audience lists built in AdWords:

The lists show up in AdWords in the

Shared Library -> Audiences

Enable

Create

Apply

Bask

Apply list in AdWords

LinkSlide21

Enable

Create

Apply

Bask

Bask in the excellent advertising performance

Link

Measure performance in the Audiences tab (just like for AdWords SmartPixel lists)Slide22

Enable

Create

Apply

Bask

Bask in the excellent advertising performance

LinkSlide23

Create Audience List in GA: ExamplesSlide24

Create Audience List in GA:

All UsersSlide25

Create Audience List in GA:

New Users

(people who visited your site for the first time)Slide26

Create Audience List in GA: Product/Service Viewers

/Google+Redesign/Kids/Infant/Slide27

Create Audience List in GA: Shopping Cart VisitorsSlide28

Create Audience List in GA:

Converters