Who We Are and Some of Our Clients The Mather Group is Josh Rachel Stephanie Ryan Jocelyn Luke and Becky We have worked with cyber security companies warehouse juggernauts media moguls and everything in between Our clients range from large organizations that are looking to drive high d ID: 690501
Download Presentation The PPT/PDF document "RETARGETING HOW TO SETUP YOUR FIRST CAMP..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
RETARGETINGHOW TO SETUP YOUR FIRST CAMPAIGNSlide2
Who We Are and Some of Our Clients
The Mather Group is Josh, Rachel, Stephanie, Ryan, Jocelyn, Luke and Becky. We have worked with cyber security companies, warehouse juggernauts, media moguls, and everything in between. Our clients range from large organizations that are looking to drive high dollar sales to start-ups looking to launch and improve their funnel. Slide3
We’re going to show you
What is retargeting?
Why should you do it?
How does it work?
How do you set it up?FacebookGoogle
[We will have a copy of the presentation available to you.]Slide4
What is retargeting?
They see you everywhere they go
Customer visits websiteSlide5
How does retargeting work?
http://smallbusinessppc.com/wp-content/uploads/2016/12/Retargeting-ad1.jpg
Slide6
How does retargeting work?
Slide7
Create a Facebook pixelCreate an audience
Install custom audience pixel on your website
Create ad
Test
Link:
https://www.facebook.com/business/a/online-sales/custom-audiences-website
Facebook: How to setup retargeting?Slide8
Create a Facebook pixel
Ads Manager > Pixels > Set Up Pixel
Facebook: How to setup
retargeting?Slide9
2. Create an audienceAds Manager > Audiences
> Custom Audiences
> Website Traffic
Facebook: How to setup retargeting?
Slide10
3. Install custom audience pixel on your websiteIn site header
<head>
…
</head>
Facebook: How to setup retargeting?Slide11
4. Create adAds Manager > Create Ad
Facebook: How to setup retargeting?Slide12
4. Create adAds Manager > Create Ad
Set to Custom Audience
Facebook: How to setup retargeting?Slide13
5. Test!Chrome Facebook Pixel Helper
Facebook: How to setup retargeting?Slide14
Create Remarketing tagInstall tag on website
Create a new Campaign (Display network only)
Marketing Objectives: Buy on your website
Choose how to target your ads: Interests and
remarketing
Link:
https://support.google.com/adwords/answer/3210317?hl=en
Google: How to setup retargeting?Slide15
1. Create Remarketing tagRemarketing Tag > Setup
Copy Code
Google: How to setup retargeting?Slide16
2. Install tag on websiteCopy/Paste code into pages
Test with Google Tag Assistant
Google: How to setup retargeting?Slide17
3. Create a new Campaign (Display network only)
Google: How to setup retargeting?Slide18
4. Marketing Objectives: Buy on your website
Google: How to setup retargeting?Slide19
5. Choose how to target your ads: Interests and remarketing
Google: How to setup retargeting?Slide20
Some ninja tips
https://www.outbrain.com/blog/advanced-retargeting-tips/
https://cypressnorth.com/social-media-advertising/14-tactics-for-expert-retargeting/
https://blog.wishpond.com/post/90564213441/12-advanced-remarketing-tactics-for-the-successful
https://www.slideshare.net/WillMarlow/mastering-the-art-of-b2b-facebook-ads
Good Artists Copy; Great Artists StealSlide21
Watch us setup a site in real time
9/27 3pm Retargeting webinar
Registration URL:
https://attendee.gotowebinar.com/register/982418422826700289
Webinar ID: 341-065-091SEO Webinar: 10/4, TBD
Slide22
Let’s Chat!
Talk to The Mather Group:
We can go through a strategy session; talk through your business goals; see what would get you there; make a recommendation; and make sure you have some actionable ideas leaving the call.
Schedule a free strategy session with Josh:
http://www.meetme.so/JoshGreene