of Preregistration in Preparation for the 2020 US Census UNECEEurostat Group of Experts on Population and Housing Censuses September 23 2014 Arona L Pistiner Special Assistant to Associate Director for 2020 Census for International Collaboration and Policy ID: 388829
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Testing of Pre-registration in Preparation for the 2020 US Census
UNECE/Eurostat Group of Experts on Population and Housing CensusesSeptember 23, 2014Arona L. PistinerSpecial Assistant to Associate Director for 2020 Census for International Collaboration and Policy
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The Context for Census Taking in the 21st CenturyEvolving respondent behavior
Digital societyNeed to contain costs
United States Census
Cost Per Housing Unit, 1970-2010 (2010 US $)
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Pre-Registration:A New Approach to Self-ResponsePromote use of Internet and digital communication
Reduce paperUse of advertising and partnership to provide understanding and promote participation3Slide4
Pre-Registration:A New Approach to Self-ResponseProvides an opportunity for respondents to “sign-up” for the Census
AdvantagesFor the Respondent – They provide preferred mode of electronic contactFor the Census Bureau – Allows for early engagement with respondents Enables greater electronic contact, reducing need for paper4Slide5
Pre-Registration: Current Status of Research InternationallyInternational Collaboration on Census Pre-Registration (ICCP)
United States, Australia, Canada and New Zealand, United Kingdom, ScotlandUnited States testing 2014 Census Test2015 Census Test5Slide6
The US Census Bureau Experience2014 Census Test – Objectives Test new contact and notification strategies, including email and automated telephone contacts
Encourage respondents to pre-register with their email or cell phone to receive future notificationsProvide multiple response options for respondents: internet, telephone, paperAllow respondents to report their information without a pre-assigned identification number6Slide7
Sent postcard invitation to encourage respondents to pre-registerOpened pre-registration portal prior to full data collectionCollected address information and respondents’ contact mode preference: email or text message
Used respondents’ preferred mode for all future contacts (except final contact when paper questionnaire was delivered)7The US Census Bureau Experience2014 Census Test – DesignSlide8
2014 Census Test Pre-Registration Portal
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Very low participation with pre-registration About 3 percent of invited respondents participated
Of these about 93 percent ultimately respondedMajority (about 92 percent) of pre-registrants selected email as their preferred contact modeOverall, achieved internet self-response in excess of 60 percent without any significant promotion or paid advertising11The US Census Bureau Experience2014 Census Test – Preliminary ResultsSlide12
The US Census Bureau Experience
2014 Census Test – Lessons LearnedDevelop messaging that respondents may receive after they’ve responded on the internet e.g., “If you’ve already responded, thank you…”Provide respondents with confirmation that we’ve received their internet response (e.g., email receipt)Email does not appear to be a viable option as a replacement for paper for initial contacts and invitationsPre-registration participation was low and may require more promotion to fully inform the public of the purpose and value
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The US Census Bureau ExperienceLooking Ahead – 2015 Census Test
Will employ advertising, promotion, and partnershipUse targeted, digital advertising to promote pre-registration and then encourage self-response, with or without a pre-assigned identification numberUse partnership efforts to reach out to specific communities, particularly hard-to-count and traditionally undercounted populations13Slide14
Thank You!For additional information please contact:
Arona L. Pistinerarona.l.pistiner@census.govJane Ingoldjane.h.ingold@census.gov14