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Tony Lu HEAD OF DIGITAL ANALYTICS - CNN International Tony Lu HEAD OF DIGITAL ANALYTICS - CNN International

Tony Lu HEAD OF DIGITAL ANALYTICS - CNN International - PowerPoint Presentation

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Uploaded On 2020-08-04

Tony Lu HEAD OF DIGITAL ANALYTICS - CNN International - PPT Presentation

How real time dashboards can help you make better decisions thisistonylu wwwthisistonycom httpsgooglWrCDuv No need to take notes We live in a world occupied by numbers There is no escape ID: 797004

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Presentation Transcript

Slide1

Tony Lu

HEAD OF DIGITAL ANALYTICS - CNN International

How real time dashboards can help you make better decisions.

@

thisistonylu

www.thisistony.com

Slide2

https://goo.gl/WrCDuv

No need to take notes!

Slide3

We live in a world occupied by numbers. There is no escape.

If you are here today, you will be very familiar with the increasing problem that companies are having of being drowned in data.

A quick look at any major website, you will see many companies trying to track every little action you do on the website.

Analytics companies such as

Omniture Adobe Analytics and Urchin Google Analytics are now joined by many other companies offering similar but different data such as Chartbeat, Parse.ly, Clicktale and this list could be endless. I am not even getting started with data from A/B testing companies.

Slide4

Examples of useful data sources

The list is always growing but below are some of the data sources I’ve experimented with:

Google Analytics ​

Chartbeat ​

Twitter ​Facebook​Reddit ​Brightcove ​Dexi.io ​

New relic​Adobe Omniture​

Slack

Slide5

On the other end of the scale.

While most of these companies may offer fancy looking dashboards - these are often not customisable and you can not combine multiple data sources.

And in my previous experience, analytics teams instead would just spend time downloading, processing the data into Excel ‘dashboards’.

Slide6

It all starts with a sketch…

Slide7

So… what are these cloud-based dashboarding solutions?

There are many cloud-based solutions around, and most of them utilises backend APIs available by analytics companies.

On the right is an example of CNN current day dashboard - scheduled to update every 5 mins. It shows the vitals that’s important to us. Fully customisable.

Slide8

The current-day dashboard that made a real impact on how editorial teams use analytics.

By having a visual, always-on dashboards that’s easy to read, editorial teams are able at a quick glance understand the their ‘vitals’.

By having these ‘vitals’ - they were able to adjust the homepage or understand how to best utilise social media platform to further boost article page views.

Slide9

How you you can use Facebook’s API to write better posts.

Having an effective Facebook post can be determined down to the picture within the post, or how ‘sticky’ the post is.

By having a live social media performance dashboard, teams are able to learn and edit their posts throughout the day.

Slide10

How about other social media data?

For many media companies, being the first is very important.

In Trusted Reviews - social media is constantly monitored for posts for potential article posts.

Slide11

Using dashboards to encourage competition. ‘Gamification’

By having a hall-of-fame, editors are able to encourage some a form of friendly competition. This also helps the editorial team compile article titles and images.

From experience, friendly experience is very healthy!

Slide12

How to get started in 3 easy steps.

Understand the ‘vitals’.

Shop around.

Understand what an API works.Bonus tip: Be prepared to fail.

Slide13

Last piece of advice..

Make it a product.

The more steps a user needs to do to view the dashboard, the less likely they are to use the dashboard. Try to make it as use as possible. Without a login if possible.

Realistic real time vitals.

Don’t show any measurements if the business can’t make the change within that time period. It will become a vanity KPI. Don’t go crazy with your colouring. We all like colours but don’t make a number bright red if it’s only -2% down. Use the colour to its potential not to attract attention. Simplify. The more simple a dashboard is, the more insights one could get from a quick glance - the more likely they are to use the dashboard further and on a regular basis.

Slide14

Final piece of useful insight…

Our posts

Competitor’s posts

Slide15

Thank you.

Any questions?

Feel free to contact me on:

hello@thisistony.com

@thisistonylu www.thisistony.com www.linkedin.com/in/thisistony/ICQ: 17907073