PPT-Tony Lu HEAD OF DIGITAL ANALYTICS - CNN International

How real time dashboards can help you make better decisions thisistonylu wwwthisistonycom httpsgooglWrCDuv No need to take notes We live in a world occupied by numbers There is no escape . John McConnell. Analytical People. ASC Winchester. 7th September 2013. © analytical-people 2013. Contents. Background & Objectives. Our current view on Text Analytics. Value. Process. An example application. Presented . by. : . Alan C. Brawn & Jonathan Brawn. CTS, ISF, ISF-C, DSCE, DSDE, DSNE. Principals. . of Brawn Consulting. alan@brawnconsulting.com, jonathan@brawnconsulting.com. Can’t Measure It, Can’t Manage It. Agenda. Digital . Transformation and Big Data Analytics. Case Study: AUDI AG and Big Data Analytics. Ongoing . Transformation of AUDI’s IT Department. Applying the Three Stages of AUDI’s Journey to Other Manufacturing Organizations . Amanda McGowan. Seer Interactive. Overview. Overview of Digital Analytics. Purpose. Data Types. Social Analytics. Strategy & Setup. Interpreting the Data. Applying the Data. © 2015 Seer Interactive . Rutgers University Law Library. Web Analytics. Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.. . --- . MAX . COTTICA (. Executive M.A.I.I.) . data@maxcottica.com. ANALYTICS. INSTITUTE. problems worth solving. Global Data Integration Senior Manager. (4 years). Head of Data Science. And BIG Data Solutions. This is a confidential document solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from . Tony Licu Tony EUROCONTROL. He leads the deployment of safety management and human factors programmes of EUROCONTROL. He has extensive ATC operational and engineering background (master degre e i 2REMERCIEMENTS Tout dabord jaimerais vivement remercier MThomas Lindemann mon Directeur de thse davoir suivi et dirig toutes mes recherches et de les avoir amenes sur le sentier de la pense rigoureus The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand This comprehensive book provides students with a quotgrand tourquot of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to quotconnect the dotsquot and quothumanizequot information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book8217s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box.Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor8217s manual, test bank, and PowerPoint slides. It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. CHAPTER 9. METRICS AND ANALYTICS. THE . BASICS. Metrics: standards . of measurement – such as sales units, sales revenue, net profit margin and gross margin. Online marketing metrics take in demographics associated with website .