McCabe Message Partners Annual Coalition of Local Health Officials CLHO Retreat September 20 2017 Applying the Public Opinion Poll Findings There is a movable center upon whom targeted communications efforts could focus ID: 804380
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Public Health Spokesperson TrainingMcCabe Message Partners
Annual Coalition of Local Health Officials (CLHO) RetreatSeptember 20, 2017
Slide2Applying the Public Opinion Poll Findings
There is a ”movable center” upon whom targeted communications efforts could focus.This group is more responsive to certain foundational public health services, like:Stopping the spread of communicable diseases
(64%)Responding to public health emergencies like natural and human-caused disasters (54%)
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Slide3Applying the Public Opinion Poll Findings
They feel public health should prioritize delivering population health over direct health services.Services that some see as “nanny state”-esque
proved divisive:Working with partners to create policies such as smoke-free workplace laws proved most divisive (24%)
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Slide4Applying the Public Opinion Poll Findings
Good opportunity to engage rural residents as trusted messengers:Rural residents, especially women, tend to be more receptive to public health delivering direct services than the movable center.
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Slide5Spokesperson Training 101: The Fundamentals
Why do we need messages?People are inundated and have short memories:Forget 2/3 of what we hear/read/see daily
Forget 98% of this information within one monthPolicymakers, community leaders and other stakeholders want concepts explained simply.
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Slide6Spokesperson Training 101: The Fundamentals
What are the ingredients of a message?Provide context and urgencyIntroduce your organization and its unique value propositionEngage your target audiencesSupported by facts (the head)
Given meaning through anecdotes (the heart)
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Slide7Spokesperson Training 101: The Fundamentals
Where messages can go wrong:Too complicatedToo muchNo relevance to meNo larger contextMEGO
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Slide8MESSAGING EXERCISE
Putting it All Together
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Slide9Key questionsWhat is your goal?Who is your audience?
What do you need your audience to do?What key messages will motivate them to action?What examples can you share with them to prove your point and underscore urgency?9
Slide10Advancing Public Health in Oregon
Oregon is less healthy than it should be. Oregon doesn’t focus enough on prevention and its people are less healthy for it.Public health addresses issues before they escalate.Public health is uniquely equipped to prevent the spread of disease and chronic conditions that drive the state’s healthcare spending.Robust public health is essential to prevention.Properly resourced, Oregon’s public health system will use a data-driven approach to forge new partnerships to respond to local priorities and identify patterns and threats to head off problems before they spiral into crisis.
Public health makes your job easier.You have a role in strengthening public health, and public health has a role in making your work more targeted and effective.
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Slide11SMALL GROUP EXERCISE
Sample Scenarios
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Slide12SMALL GROUP EXERCISE
Report Out/Feedback
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Slide13Questions/Discussion
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Slide14Contact Us
Bethany Hardy202-868-4835, bhardy@messagepartnerspr.com
Bryan Fisher202-868-4825, bfisher@messagepartnerspr.com