PPT-Television Advertising

In an IMC campaign it is important that every time the target is exposed to the message no matter the vehicle it reinforces the key benefits Look to what visuals are being used in other materials consider color spokesperson or character representatives headline styles or the execution techniques used elsewhere in the promotional mix to bind the IMC pieces together. Sunil Patil, . Eleanor . Winpenny, Marc Elliott, . Charlene . Rohr, Ellen . Nolte. Cambridge Institute of Public Health . Away Day, 25 June 2014. Background. Alcohol use among young people, and adolescents in particular, is a concern across Europe. September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. TONIGHT!. A GUIDE TO REACHING ENTERTAINMENT. AUDIENCES ON MICROSOFT ADVERTISING. Source. : 1) (Source: eMarketer, Nov 2011) 2. ). Source: Nielsen @Plan, Q 4, 2011 3. ). Microsoft Advertising internal reports, January 2012 . TONIGHT!. A GUIDE TO REACHING ENTERTAINMENT. AUDIENCES ON MICROSOFT ADVERTISING. Source. : 1) (Source: eMarketer, Nov 2011) 2. ). Source: Nielsen @Plan, Q 4, 2011 3. ). Microsoft Advertising internal reports, January 2012 . Director of Technology and Platforms. Ad-ID . - . Industry . standard for identifying advertising assets across all media . platforms. Joint venture of . American . Association of Advertising Agencies . Chapter . Objectives. After reading this chapter you should be able to:. Describe the four major traditional advertising media (newspapers, magazines, radio, and television).. Discuss the strengths and weakness for each of the following major traditional advertising media: newspapers, magazines, radio, and television.. Poetry is unique in the fact that it can be present in the most unlikely places. Literary devices are poetic in nature and can be found riddled throughout our modern world of advertising.. There are a few ways poetry is present within advertising:. . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. The AUDIENCE is the product.. Shows. are created to attract an audience. Commercials. are created to sell the advertiser’s product.. Time. is provided for the advertisers to reach the target audience.. To analyze other forms of entertainment, such as zoos, gaming, museums, cruises and resorts.. To show an introduction to entertainment marketing concepts. . To discuss recent trends and controversies in the entertainment industry. . . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. Advertising & Sales Promotion. January 2017. What is a Jingle?. Part of the image of a brand. Short clips of music. A successful jingle promotes a positive image. Written to be easy to remember – short, repetitive and designed to “pop into” one’s mind when considering products. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. THE IDEAL PROrIOTION EFFORT - NAEBConvention Miami Florida OctoberEdward L MorrisThe ideal promotion effort isdependent on a professional approachto the problemToday we are going to betalking about su