Why Television Advertising Works?
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Why Television Advertising Works?

September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products.

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Why Television Advertising Works?




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Presentation on theme: "Why Television Advertising Works?"— Presentation transcript:

Slide1

Why Television Advertising Works?

September 2014

Slide2

What do advertisers want?

To reach their target

To stand out from the profusion of advertising messages received every day

To communicate effectively

To sell their product or products

Slide3

TV can do all of that, and better than any other medium.

It’s a fact.

Slide4

TV is #1 in people’s lives

Adults 25-54 spend 24.1 hours a week watching television

Television reaches 89.9% of A25-54 every weekNo other medium can match these statistics

Source: BBM Analytics RTS Fall 2013, BBM PPM 2012/2013, 52 week average

Slide5

TV is #1 in people’s lives

Average weekly hours A25-54

Source: BBM Analytics RTS Fall 2013, BBM PPM 2012/2013, 52 week average,

comScore

Q2 2013

Slide6

TV is #1 in people’s lives

More A24-54 turn to TV to find out what’s happening

Source: BBM Analytics

omniVU

March 2014

Slide7

TV ads standout

More A24-54 say television advertising is the MOST INFLUENTIAL

Source: BBM Analytics

omniVU

March 2014

Slide8

TV ads standout

More A24-54 say television advertising is the MOST AUTHORITATIVE

Source: BBM Analytics

omniVU

March 2014

Slide9

TV ads standout

More A24-54 say television advertising is the MOST POWERFUL

Source: BBM Analytics

omniVU

March 2014

Slide10

TV ads standout

More A24-54 say television advertising is the MOST EFFECTIVE

Source: BBM Analytics

omniVU

March 2014

Slide11

TV ads standout

More A24-54 say television advertising is the MOST PERSUASIVE

Source: BBM Analytics

omniVU

March 2014

Slide12

TV ads standout

More A24-54 say television advertising is the MOST ENGAGING

Source: BBM Analytics

omniVU

March 2014

Slide13

TV ads standout

More A24-54 say television advertising is the MOST RELEVANT

Source: BBM Analytics

omniVU

March 2014

Slide14

TV Ads are Effective

After a success search, we introduced to the Canadian marketplace a research methodology that reads the brain and heart

Through biometric measurement and neuroscience we proved that TV advertising is more engaging and more memorable than other forms of advertisingThe scientific conclusion was that TV provides a more immersive environment for advertising messages, and is much better at creating a need or desire for a product in the consumer’s mind

Source:

Innerscope

Research June 2010

Slide15

TV Ads are Effective

TV advertising had the highest measured engagement and recall

Source: Innerscope Research June 2010

Slide16

So Why TV?

TV is a part of most Canadians’ daily lives, and people spend more time with television than with any other medium

People are far more receptive to television advertising than to advertising from newspapers, radio, magazines, out of home, or the internet

Canadians consistently vote for TV advertising as the most effective form of advertising they see or hear

TV

IS

the most effective form of advertising for engaging consumers and creating an interest, need, or desire for products & services

Slide17

Talking about the connectivity of TV

“TV …not only more popular than ever, but it is also the straw that stirs social media conversation drink."

AdweekMedia

Editors

Brandweek

| May 2, 2010

"

The art of film and of making film for television (allows for) story telling that can go beyond what you see in 60 or 30 seconds.”

Alan Gee, CCO of GJP Advertising & Design

& Cannes jury member