PPT-TELEVISION ADVERTISING What is the “PRODUCT” that a television station sells?

The AUDIENCE is the product Shows are created to attract an audience Commercials are created to sell the advertisers product Time is provided for the advertisers to reach the target audience. PAUL STATION PEARLARTS DISTRICT STATION CITYPLACE UPTOWN STATION MOCKINGBIRD STATION WHITE ROCK STATION LAKE HIGHLANDS STATION LBJSKILLMAN STATION FORESTJUPITER STATION DOWNTOWN GARLAND STATION DOWNTOWN ROWLETT STATION 327A 329A 332A 335A 337A September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Poetry is unique in the fact that it can be present in the most unlikely places. Literary devices are poetic in nature and can be found riddled throughout our modern world of advertising.. There are a few ways poetry is present within advertising:. . Dannie Newman. Reviewer. dannien@paab.ca. www.paab.ca. Agenda. Advertising vs non-advertising. PAAB APS Categories. Advertising with Product Claims. Editorial HCP ads. Corporate HCP ads. Target Audiences. In an IMC campaign, it is important that every time the target is exposed to the message, no matter the vehicle, it reinforces the key benefits. . Look . to what visuals are being used in other materials: consider color, spokesperson or character representatives, headline styles, or the execution techniques used elsewhere in the promotional mix to bind the IMC pieces together.. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. Advertising & Sales Promotion. January 2017. What is a Jingle?. Part of the image of a brand. Short clips of music. A successful jingle promotes a positive image. Written to be easy to remember – short, repetitive and designed to “pop into” one’s mind when considering products. Lecture Plan. Superbowl. Ads. LI and . Dorfman. Steiner revisited. Product differentiation and advertising. Taxonomy of product attributes. Search. Experience. Credence. Taxonomy of advertising types. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ Unit 30 . –. Advertisement production for television. Adam . McCallion. Structures of Adverts. Realist Narrative. One structure . is the realist . narrative, . which aims to provide the audience with an authentic feel to the advertisement by making them believe what they are visually examining. . Best book to win online dice