PPT-TELEVISION ADVERTISING What is the “PRODUCT” that a television station sells?

The AUDIENCE is the product Shows are created to attract an audience Commercials are created to sell the advertisers product Time is provided for the advertisers to reach the target audience. September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. TONIGHT!. A GUIDE TO REACHING ENTERTAINMENT. AUDIENCES ON MICROSOFT ADVERTISING. Source. : 1) (Source: eMarketer, Nov 2011) 2. ). Source: Nielsen @Plan, Q 4, 2011 3. ). Microsoft Advertising internal reports, January 2012 . in. . Bulgaria. Maciej Roman. TV . chanels. . Bulgarian. National . Television. . BNT . 1 . is . a . Bulgarian. . language . . public . television station . . founded . in 1959. It began . Jaka Polutnik, . Jernej. . Burkeljca. University of Maribor. Faculty of Electrical Engineering and Computer Science. Institute of Media Communication. 2. Introduction. Establishing Student Internet Radio and Television Station on a limited budget. TONIGHT!. A GUIDE TO REACHING ENTERTAINMENT. AUDIENCES ON MICROSOFT ADVERTISING. Source. : 1) (Source: eMarketer, Nov 2011) 2. ). Source: Nielsen @Plan, Q 4, 2011 3. ). Microsoft Advertising internal reports, January 2012 . Chapter . Objectives. After reading this chapter you should be able to:. Describe the four major traditional advertising media (newspapers, magazines, radio, and television).. Discuss the strengths and weakness for each of the following major traditional advertising media: newspapers, magazines, radio, and television.. “Entertainment”. SWBAT: Describe . entertainment . and develop examples for the evolution of entertainment. What is Entertainment?. Whatever people are willing to spend their money and spare time on. . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. In an IMC campaign, it is important that every time the target is exposed to the message, no matter the vehicle, it reinforces the key benefits. . Look . to what visuals are being used in other materials: consider color, spokesperson or character representatives, headline styles, or the execution techniques used elsewhere in the promotional mix to bind the IMC pieces together.. To analyze other forms of entertainment, such as zoos, gaming, museums, cruises and resorts.. To show an introduction to entertainment marketing concepts. . To discuss recent trends and controversies in the entertainment industry. . P é tale de Fleur       Marketing Company Pitch by Charlotte Hunter and Caitlin Doble Modelling the watch - Meghan Doble The Bondi is a stylish watch that is entirely developed and manufactured by Christian Paul. Allowing a 3 hands function, it offers precision, up to three years battery life, ease of use and reliability. With its fashion-forward design and high quality construction, this watch is perfect for its user. Valued at $199.00 Unit 30 . –. Advertisement production for television. Adam . McCallion. Structures of Adverts. Realist Narrative. One structure . is the realist . narrative, . which aims to provide the audience with an authentic feel to the advertisement by making them believe what they are visually examining. . THE IDEAL PROrIOTION EFFORT - NAEBConvention Miami Florida OctoberEdward L MorrisThe ideal promotion effort isdependent on a professional approachto the problemToday we are going to betalking about su Licence conditions. under the . Broadcasting Services Act 1992. regulate matters such as tobacco and therapeutic goods advertisements, sponsorship announcements on community TV and the broadcast of political matter..